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Apple and Google are the top two global brands on the BrandZ list of the top 100

Posted: , by Alan F.

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Apple and Google are the top two global brands on the BrandZ list of the top 100
Apple and Google were the top two global brands according to the BrandZ list

Apple and Google were the top two global brands according to the BrandZ list

Of the top 100 global brand names in the world as measured by the BrandZ ranking, it was Apple and Google that were on top of the charts for 2013. Apple's brand had a value of $185 billion followed by Google with a valuation of $113 billion. It was the latter than closed the gap a bit with a 5% gain from last year while Apple's name was worth just 1% more over the 2012 figure And to show how the current tech leaders are beginning to flex their muscles, Google's second place finish meant that it leapfrogged over IBM as Big Blue dropped a peg to third. The IBM brand dropped 3% in value to $112 billion in 2013.

AT&T rose from 8th place last year to 6th this year as the global value of its brand rose 10% to $75 billion. The world's largest carrier by subscribers, China Mobile, was in 10th place again, despite a rise of 18% to $55.4 billion in the workd-wide value of its brand. The largest U.S. carrier,Verizon, dropped back three places to 12th as the value of the Verizon name rose 8% from last year to $53 billion.

Smartphone stud Samsung took off like a rocket, rising from 55th to number 30. Thanks to huge hits like the Samsung Galaxy S III and the Samsung GALAXY Note II, the value of the Samsung brand world-wide surged 51% to $21.4 billion. The value of the top 100 brands grew 7% over the year to $2.6 trillion.

source: MarketingWeek (1). (2) via SlashGear

12 Comments
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posted on 22 May 2013, 02:53 1

1. Trex95 (Posts: 571; Member since: 03 Mar 2013)


Congratulation both. I'm still waiting for Google Nexus exclusive phone like Iphone.

posted on 22 May 2013, 03:00 15

2. mydi.maus (unregistered)


Apple is still number 1!...;-)

posted on 22 May 2013, 05:40 6

5. giri555 (Posts: 95; Member since: 15 Mar 2012)


If you are an apple fan what are you doing here?...PA is only for people who follow latest mobile technology..

posted on 22 May 2013, 07:58 5

7. Mxyzptlk (Posts: 4014; Member since: 21 Apr 2012)


The golden apple

posted on 22 May 2013, 11:32

9. jacko1977 (Posts: 397; Member since: 11 Feb 2012)


The golden apple theres a supermarket in my town with that name and guess what they rip people off too

posted on 22 May 2013, 04:09 6

3. darkkjedii (Posts: 12358; Member since: 05 Feb 2011)


Not bad apple, now release a killer ios7 and some sweet new hardware.

posted on 22 May 2013, 05:38 1

4. giri555 (Posts: 95; Member since: 15 Mar 2012)


Thought Google will be No.1

posted on 22 May 2013, 07:35 1

6. skinny95black (Posts: 113; Member since: 06 Jan 2013)


google need a lot of time before it catches up to apple's money
but android own ios any time of the day

posted on 22 May 2013, 17:01

11. mydi.maus (unregistered)


u thought wrong..

posted on 22 May 2013, 09:08

8. kaliil10 (Posts: 145; Member since: 16 May 2012)


NOKIA

posted on 22 May 2013, 12:33 1

10. GALAXY-STORM (Posts: 328; Member since: 13 Oct 2012)


Oh Apple

posted on 23 May 2013, 16:11

12. adoptop70 (Posts: 20; Member since: 29 Apr 2013)


lets see before the end of 2013 as ppl flock in to google and android in millions,and also samsung will definitely soar high with d help of SGS4 and note3 to between 5 to 10 from 30th position.

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