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Analyst says mini Apple iPad coming before Xmas

Posted: , by Alan F.

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Analyst says mini Apple iPad coming before Xmas
Count Pacific Crest analyst Andy Hargreaves as another person who expects a mini version of the Apple iPad sometime this year. Hargreaves checked with Apple's component suppliers and says that the Cupertino based manufacturer has started ordering parts for the mini-version of its tablet  Like many of the others, Hargreaves is expecting a tablet with a 7.85 inch screen. He is looking for the panel to offer resolution of 1024 x 768, the same as the display on the Apple iPad 2. The analyst expects the device to add $1 to Fiscal Year 2013 earnings and believes it will be launched before the Christmas shopping season.

"Our checks suggest a smaller iPad is likely to launch prior to this holiday season. Checks with component suppliers suggest that Apple is beginning to provide order indications for a smaller iPad that is likely to launch before the holiday period. We believe this product could add over $1 to FY 2013 EPS, while broadening Apple’s addressable market and expanding the halo effect."-Pacific Crest analyst Andy Hargreaves
The analyst says that he sees the bill of materials for the smaller Apple iPad coming in at less than $200 with a total cost of goods slightly above $200. Hargreaves says that this will lead to a $299 retail price tag for the mini iPad and that would provide a gross margin of 30% for Apple on the unit. He expects the manufacturer to save money by employing a glass-film-touch technology instead of the more expensive glass-glass-touch it uses on the Apple iPhone and the larger Apple iPad models. That alone would cut $50 from the cost of producing the smaller tablet. Add to that the use of a smaller battery, the employment of the A5 processor and a reduction to 8GB of native storage and Apple might be able to find itself with gross margins north of 30%.

Just the other day, a reliable source told iMore that Apple would release a 7 inch mini iPad that would cost $200 to $250 so that Apple could compete with low-price Android tablets like the Amazon Kindle Fire. But that report is the odd man out as most of the speculation has centered on a 7.85 inch display on the mini iPad.

Where there is smoke, there is fire and all of the rumors about a mini version of the Apple iPad would seem to indicate that there is something to all of the speculation.

source: Forbes

21 Comments
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posted on 14 May 2012, 17:11 7

1. belovedson (Posts: 832; Member since: 30 Nov 2010)


300 price range.

i think someone's smoking something. if apple plans on producing tablets that is similiar to the manufacturing costs of the ipad 3rd generation and mark it up by a mere 50-100 dollars this will be the end of the high end market appeal of the apple brand.

people will go crazy over a 300 ipad tablet, however, the dumbass apple consumer, will expect a cheaper version of the iphone as well. i still doubt an apple cheapie tablet in the 200-250 range. it's most likely going to be 300-350 range

posted on 14 May 2012, 17:13 6

2. humandroid (Posts: 58; Member since: 11 May 2012)


Ay Yo dawg, I heard you like ipods so we took your ipod and made it bigger and called it an ipad, then we shrunk it back down to 150% the ipods size and called it the ipad mini.
So you can use your ipad thats really an ipod, and call it an ipad but its really an ipad mini thats actually an ipod xl!

posted on 14 May 2012, 17:23 1

5. belovedson (Posts: 832; Member since: 30 Nov 2010)


yeah i understand what you mean. but unfortunately apple has most of the app support and currently and thats the excuse apple users have to defend apple ipads being superior to android tablets.

i won't lie as much as i prefer android over apple for phones.

i prefer the ipad over the android equivalent for tablets. spec wise nothing comes close to the 3rd generation ipad. please dont bring in transformer prime, it has gps problems, it doesn't have lte support, and the app support for android is straight garbage.

i have a xyboard and im still waiting for a customizable home app and sick widgets to make my tablet a one of a kind. i am guessing nothing real big will happen for the android tablet market until the nexus arrives.

posted on 14 May 2012, 18:44

8. theoak (Posts: 320; Member since: 16 Nov 2011)


I see it catching on actually.

At 7 to 8 inches, it has greater potential to fit into a purse, a suit coat pocket, or other coat pocket.

Myself, I prefer the current iPad size as ... I am old(er) and need the larger form factor.

posted on 14 May 2012, 19:11

10. belovedson (Posts: 832; Member since: 30 Nov 2010)


i like the new ipad size too, but for most consumers 7-8 makes more sense. typing on the ipad is not ideal. on a 7-8 inch it actually comes more easier.

the new ipad has the higher rez screen helps with older people like you. apple's ability to market is unbelievable

posted on 14 May 2012, 17:19 7

3. remixfa (Posts: 14149; Member since: 19 Dec 2008)


analysts have been saying this since the initial ipad launch.

if you say it every year, eventually you might be right! lol

posted on 14 May 2012, 17:32 1

7. belovedson (Posts: 832; Member since: 30 Nov 2010)


analysts will say anything to protect their interests (market). analysts don't give a crap about the market they simply want the apple stocks to keep going up

but what these analyst don't realize is once you turn a high end market and reverse it, the consumers will expect low end versions of every product and apple will no longer be apple.

why would anyone want to purchase a 32gb 3rd gen ipad for 600 when there will be a 8gb 3rd gen mini ipad for 200. people will either find a way to make up the storage they lack or simply compromise and save the money.

i want this happen quickly so that hopefully because of the lack of sales of higher end 3rd gen ipad's and future apple products rediculous mark up prices will come down

posted on 15 May 2012, 11:35

21. frydaexiii (Posts: 1239; Member since: 01 Dec 2011)


Analysts said last year the new iPhone (iPhone 5) will be an overhaul. We got the 4S.

Analysts said the new iPad (iPad 3) was going to be thinner, lighter and might have a new design. We got the exact opposite.

Analysts said Windows Phone are selling like crap. Now Siri agrees that the Lumia 900 is everyone's favourite phone.

Analysts said Android will never overtake Apple in terms of sales. Wrong again.

I don't know what degree you have to take to be an analysts but I could totally become one with my kindergarten certificate.

posted on 14 May 2012, 17:21 1

4. JunitoNH (Posts: 984; Member since: 15 Feb 2012)


@remix

You so right, and analysts always get it wrong.

posted on 14 May 2012, 17:31 1

6. theoak (Posts: 320; Member since: 16 Nov 2011)


$300 sounds right.

This way they can still sell the iPod Touch for $200.

posted on 14 May 2012, 18:48

9. theoak (Posts: 320; Member since: 16 Nov 2011)


Just to add, I am not saying i like the $300 price tag, but it the only gap left.

The iPod touch at $200.

The iPad 2 at $400.

The new iPad at $500.

Having something sit at the $300 mark ... and have it be a 7 to 8 incher ... add all the apps, iTunes ...

Apple can't go wrong really by filling in the $300 space.

posted on 14 May 2012, 19:14

11. belovedson (Posts: 832; Member since: 30 Nov 2010)


isnt apple getting rid of the touch. it really serves no purpose anymore especially when you can get a used iphone at around the same price. along with the ability to use it as a phone, you have the ability to use it as a voip phone

the new ipad is more like 600 dollars because of the taxes.
the new mini i am guessing will be more like 350. i just dont see apple cheaping out even on a reasonably priced tablet. will they really go back to that silly black plastic or plastic buttons over aluminum?

posted on 14 May 2012, 22:26

15. remixfa (Posts: 14149; Member since: 19 Dec 2008)


if you buy a used iphone, it does not give apple a big chunk of cash. buying a new ipod does.

posted on 15 May 2012, 03:07

19. BattleBrat (Posts: 1174; Member since: 26 Oct 2011)


Screw you, I love my iTouch, I don't want an iphone cause I have only one upgrade every two, and iphones are bulkier than an iTouch

posted on 14 May 2012, 21:05

12. redrooster13 (Posts: 107; Member since: 20 Feb 2012)


*Christmas

posted on 14 May 2012, 21:21 1

13. quesoesgrande (Posts: 217; Member since: 03 Aug 2011)


At 7 inches, I'd rather have an android.

posted on 14 May 2012, 21:21

14. quesoesgrande (Posts: 217; Member since: 03 Aug 2011)


Though I do love my iPad.

posted on 14 May 2012, 23:05

16. maryaaadil (Posts: 146; Member since: 07 Apr 2012)


Which will be better. Ipad 7" or windows 8 tablet 7"

posted on 15 May 2012, 02:39

18. Iphone4 (unregistered)


if true, iphone 5 with 3.5 screen

posted on 15 May 2012, 03:08

20. BattleBrat (Posts: 1174; Member since: 26 Oct 2011)


I just got my hands on an Android tablet running ics, and I'm in love I installed doom gles, and accidently installed the doom wad file in the sd card, and I used the file browser to cut it from the sd card and installed it in the proper file. iOS can SUCK IT. iOS is good for something like an iPod touch, but too dumb for a smartphone, and WAYYYYY too dumb for a tablet!

posted on 15 May 2012, 19:58

22. Jonathan41 (Posts: 532; Member since: 22 Mar 2012)


*sigh* Here we go again. People are going to loose it over this thing this holiday season. ..

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