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19% of Apple buyers are very interested in purchasing the HomePod smart speaker

Posted: , by Alan F.

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It shouldn't be a surprise that consumers who typically purchase Apple devices are more interested than the general public in buying Apple's newest product, the HomePod smart speaker. Among 2,000 Apple buyers, 19% are very interested in purchasing the smart speaker which was unveiled at WWDC earlier this month. 13% of the general public said that they were very interested in the product.

Apple's HomePod smart speaker will launch in December

Apple's HomePod smart speaker will launch in December

With a head start and the advantage of creating the category, Amazon's Echo and Dot are the numbers one and two favorite smart speakers according to the survey. The pair are followed by the already launched Google Home and the yet-to launch HomePod. Amazon's smart speakers feature the Alexa personal assistant, while Google Assistant is found on Google Home. The Apple HomePod will feature Siri. Other similar devices expected this year are the Harman Kardon Invoke, comprised of a premium Harman Kardon speaker and the Cortana personal assistant, and a version of the product devised by Samsung. The latter is expected to include AI assistant Bixby.

Apple will apparently be able to get its loyal followers to purchase the HomePod despite a price that is roughly double the price of the Echo ($349 vs. $175). The survey indicated that price is the most important feature when consumers shop for a smart speaker, followed by brand. The smart speakers are designed to answer questions and handle certain tasks thanks to the personal assistants on board; these tasks can include anything from getting the weather, sports scores, and stock prices to turning smart appliances on and off. They also can play music from certain streaming apps. Apple has integrated the HomePod with Apple Music as it will apparently market the product heavily as an in-home music player with premium speakers attached.

As for the huge discrepancy in pricing, Apple CEO Tim Cook said yesterday that when the Apple iPod and Apple iPhone were both introduced, there were many who thought that their high prices would keep buyers away. "We have a pretty good track record of giving people something that they may not have known that they wanted," Apple's CEO stated.

"If you remember when the iPod was introduced, a lot of people said, “Why would anybody pay $399 for an MP3 player?” And when iPhone was announced, it was, “Is anybody gonna pay”—whatever it was at that time—“for an iPhone?” The iPad went through the same thing. We have a pretty good track record of giving people something that they may not have known that they wanted."-Tim Cook, CEO, Apple

The Apple HomePod will be launched in December, in time to grab sales during the holiday shopping season.

source: 9to5Mac, Bloomberg

21 Comments
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posted on 16 Jun 2017, 09:44 10

1. Myphoneisonfire (Posts: 267; Member since: 05 Sep 2016)


Only 19% ? iSheep failing Apple?? Hawww !

posted on 16 Jun 2017, 10:27 6

4. sgodsell (Posts: 4643; Member since: 16 Mar 2013)


So only 19% of Apple users enjoy buying Apple's overpriced speaker. It could be worse. If a couple of those Apple users put their brains together, then they actually might have a clear thought and come up with a solution that not only saves money, but also provides​ more functionality​.

Buy an Amazon Echo or Echo Dot or Google Home. Then if you already have a Bluetooth speaker like a beats pill of some other one. Then you could now pair that beats pill or Bluetooth speakers to the Echos or Google Home, and you will get great audio, and much better smarts (AI) for a fraction of the price of a HomePod. You could buy 3 Google Homes for the price of 1 HomePod. You could get 7 Echo Dots. Apple is just greedy.

posted on 16 Jun 2017, 15:30

15. threed61 (Posts: 240; Member since: 27 May 2011)


iUsers are already likely to have speaker systems, as they, in general, spend a lot more on accessories than Android users. Also, many people don't want companies having live microphones in their homes. A product is worth what customers will pay.

posted on 16 Jun 2017, 15:38

16. trojan_horse (Posts: 4167; Member since: 06 May 2016)


"A product is worth what customers will pay."

And a product is not worth what consumers aren't willing to pay... Goes both ways. Talk about two sides of a same coin!

posted on 16 Jun 2017, 09:50 2

2. ahmuzencab (Posts: 92; Member since: 12 May 2017)


In other news, MKBHD's review is out of the new iPad

posted on 16 Jun 2017, 10:12

3. mrmacatac (Posts: 3; Member since: 02 Sep 2013)


..becasue Sonos hasn't already existed for 15 years

posted on 16 Jun 2017, 10:27

5. slannmage (Posts: 194; Member since: 26 Mar 2013)


If it was half the price...

posted on 16 Jun 2017, 10:51 3

6. Tipus (Posts: 103; Member since: 30 Sep 2016)


81% of Apple buyers are not intersted in purchasing Homepod smart speaker. There you go :)

posted on 16 Jun 2017, 10:57

7. surethom (Posts: 885; Member since: 04 Mar 2009)


If they dripped the price by $120 they would sell twice as much & still make around $100 profit on each speaker

posted on 16 Jun 2017, 11:00

8. Medoogalaxy (Posts: 15; Member since: 25 May 2017)


Apple apple Apple should change to applearenq

posted on 16 Jun 2017, 11:16

9. PrYmCHGOan (Posts: 302; Member since: 28 Sep 2016)


@Sgodsell - But if you do it yoru way, you have to by a Dot and another speaker.

if you don't already have a BT speaker, than the Apple solution may be ok.

Yes its overpriced and that goes without saying.

Everything in the world that has a price is overpriced.

Apple has based their whole marketing on, you gotta have this because its cool. It doesn't matter that it has limited or even repeat functions.

As long as it has an Apple logo, it will always be worth buying, even if its not really worth buying.

This video here says it all -https://www.youtube.com/watch?v=e67OCOMaXXA

I bought 2 DOT. I mostly bought it because my kid loves hearing stories and we had issues streaming Spotify with my very old iPhones.

I have a Soundbar in my bedroom and I like having the DOT to play music. At least that was the idea. But I seldom even use it.

It really has turned out to be a waste of money, other than I bought them both when they were $40 vs $50.

I also got it because i do have a Prime account and I wanted to listen to music from it and cancel subscriptions to everything else.

posted on 16 Jun 2017, 11:33 1

10. jphiller87 (Posts: 54; Member since: 23 Apr 2015)


And 100% of those 19% are sheep

posted on 16 Jun 2017, 12:13

11. Anchor (Posts: 19; Member since: 16 Jun 2017)


Apple products are always overpriced, but they have their magic and thats what gets them a lot of sales.

posted on 16 Jun 2017, 13:23 2

14. PHYCLOPSH (Posts: 520; Member since: 28 Jun 2014)


If you consider "magic" to be fairy dust and false promises.

posted on 17 Jun 2017, 04:26

18. Anchor (Posts: 19; Member since: 16 Jun 2017)


Nope, I consider 'magic' to be Tim Cook's voice because even the Bible says- The 'sheep' hear the voice of their 'shepherd' and follow it. Now whether he's a good or bad shepherd...??

posted on 16 Jun 2017, 13:22 1

13. PHYCLOPSH (Posts: 520; Member since: 28 Jun 2014)


You can buy a smarter more capable device from Amazon/ Google, or... You can bend over and give Apple your @n@l virginity.

posted on 16 Jun 2017, 21:58

17. joey_sfb (Posts: 6507; Member since: 29 Mar 2012)


I have not heard how it sound so maybe just maybe for the sound alone it may get the audiophile crowd behind it.

posted on 17 Jun 2017, 08:49

19. jacksmith21006 (Posts: 31; Member since: 03 Nov 2015)


Wife clicks her shutter button on her iPhone and does NOT touch a single additional button. Then walks into our family room and asks for a photo to appear and auto-magically the TV turns itself on, the input sets, and the photo with very fine detail appears. But here is the kicker. It appears in 4k!!

Does my wife have the new HomePod? No she simply purchased a Google Home and a 4K Chromecast. She also installed Google Photos on her iPhone. The work to tie everything together was simply logging into her Google account and that is it. Google made it all just happen.

Honestly, Apple just feels like they have lost their way. One button press is the lowest friction you can get! But it is Google doing it with Apple hardware and NOT Apple.

Then consider the ONLY way to see your iPhone photos in 4k on the largest screen in the house is from Google.

BTW, I am talking like crazy fine details you can ask and get with this setup. So say show me Johnny building a sandcastle. Or pretty much anything you can think of. Sally tea party. Sunset. Photos from last month. I mean basically any place, time, person, object, and even color objects, etc.

posted on 17 Jun 2017, 12:56

20. TeemoSiryesSir (Posts: 1; Member since: 17 Jun 2017)


Count me in :)

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