Verizon has had a roller coaster of a time these past few days: with it canceling loyalty discounts, then immediately rolling back that decision with new ones. Now, customer service representatives are apparently talking about a new loyalty discount that’s going to become available very soon, and it’ll be completely unique to each user.
If a recent interaction with the carrier’s customer support is to be believed, then the company will be introducing the new loyalty discount on September 1, the same date it planned to cancel previous ones. This new discount will reportedly be calculated for each user on a percentage basis.
Will you stick around for the new discount from Verizon?
Yes, I hope it's good
42.86%
Depends how much they're offering
28.57%
No, too little, too late
23.81%
Never lost my discount
0%
Not a Verizon user
4.76%
According to the representative that the customer talked to, the new discount will offer a straight percentage off of your entire bill. This value will be calculated by accounting for how many lines and plans a specific user has.
Previously, Verizon had a pricing crisis. While some customers were receiving discounts as high as $40, others were randomly seeing price hikes across the board. Perhaps it was this nonsensical pricing that led the company to decide to cancel all loyalty discounts, period.
Verizon has been losing subscribers lately. | Image credit — PhoneArena
The carrier decided to focus more on “high-quality” customers. However, the backlash online was swift and severe. Countless users angrily announced that they were switching carriers immediately, as the only reason that they were with Verizon in the first place was because of the discounts. Others came to the company’s rescue, claiming that it was the best network in their area, and that is why they stayed.
The number of people leaving Verizon must have been high, though, because it didn’t take long for the carrier to backpedal. This new offer will likely serve as a more organized way for Verizon to hand out discounts, without employing a strategy that makes no sense.
To its credit, Verizon recently admitted that users overwhelmingly prefer human customer support agents over AI-powered ones. The company will hopefully take this to heart, and not do what T-Mobile has been doing with the T-Life app.
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