iOS & Android loyalty hit an all-time high last quarter; 9/10 customers didn't switch

iOS & Android loyalty hit an all-time high last quarter; 9/10 customers didn't switch

During the fourth quarter of 2018 a number of manufacturers experience big drops in smartphone sales but according to a new report by Consumer Intelligence Research Partners (CIRP), the operating system had very little to do with it.

Through a survey of 500 consumers based in the US, CIRP determined that nine out of every ten people chose to stick with their current operating system throughout the months of October, November and December. Specifically, a whopping 92% of Android users chose not to switch while an equally-impressive 91% of iOS users stayed loyal to Apple’s iPhones.

As noted by the CIRP, these are the “highest levels” ever measured and continue the trend of positive loyalty growth which has been seen over the past few quarters. This is largely attributed to the fact that most consumers are now “comfortable” with the consistency and features that their current OS offers. This, coupled with improvements in quality and reliability, is also contributing to the longer upgrade cycles which are being seen lately. 

Throughout the December quarter, Android smartphones accounted for a significant 62% of all activations in the US market. Apple’s iOS, on the other hand, accounted for 37%. However, as expected from the company, this was down 2% over the 39% market share it held during the same quarter in 2017. Additionally, it’s down drastically from the market share of around 50% that Apple saw with the launch of the iPhone 6 & 6 Plus in 2014.

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34 Comments

1. Phonehex

Posts: 770; Member since: Feb 16, 2016

Slowly but surely, in the next few years.. more iOS users will shift to android as they won't anything compelling enough to stick to iOS.

2. whatev

Posts: 2445; Member since: Oct 28, 2015

Sure, timely updates for 5+ years, best apps quality in general, exclusive games and apps releases, best customer support, perfect integration with other apple devices and much more, definitely those aren’t compelling things, I better ditch all of that and throw my phone to the trash bin and switch to android because f**k logic ¯\_(ツ)_/¯

3. Back_from_beyond

Posts: 1486; Member since: Sep 04, 2015

You mean timely updates that continuously break something, app quality for most useful apps is on par on both platforms dare I say some Android versions even have more to offer, customer support is not any different from other major Android brand names and integration with other iDevices is a non issue maybe Apple should use more open and readily available technologies so you wouldn't have to go all in on Apple's ecosystem. Why bother with Apple is what I say.

31. Vokilam

Posts: 1458; Member since: Mar 15, 2018

I disagree. There are reports of people having problems with updates, yes. But it’s not same people, it’s not every update, it’s not like as an iPhone owner I experienced every reported problem- not even close. My wife had an iPhone all thru the years and I’ve been on and off. And we always had an iPad in the household - and we only experienced one reported problem - wife’s iPhone 5 had a power button that failed - and Apple replaced that and the battery (just in case) 1.5 years after warranty expired (2.5yr old device) all for free. I have had every update on every iOS device we owned at that time - and even with iOS 8 which arguably was the worst - we had good experience. I have used a Samsung for several years between iPhone 5s and iPhone X - and it had more issues with updates and just issues that creeped up on their own that required full resets is warranty exchange - and none of that was reported because android devices are so didffferent with all running on various versions that’s it’s difficult to pinpoint one problem that affects a reportable amount of people.

32. midan

Posts: 3237; Member since: Oct 09, 2017

Press make the iOS look lot worse than what it is, because every problem and bug about iOS going to be reported so it looks like it's full of problems and more coming all the time, when in reality devices works great for most. This is one reason why Android fans can't understand why people like iOS devices when they are full of "problems". They only know this part which they read from articles, not the reality. Owned many iOS devices since 2009 and can't remember any real bug.

39. sissy246

Posts: 7129; Member since: Mar 04, 2015

Android haters (aple fans) say the same crap about android. Its the same way, some people may have problems and some don't, i have never had a problem with my Samsung phones but someone else may have. Its the same way for both.

65. wickedwilly

Posts: 777; Member since: Sep 19, 2018

"Owned many iOS devices since 2009 and can't remember any real bug." I suggest you buy an iPhone and never turn in on then, because that is a ridiculous statement. I had a good few iPhones from 2010 to 2014 and iPads from 2011 to date and everyone has had bugs. As have my Android phones, but to a far lessor degree.

4. cmdacos

Posts: 4394; Member since: Nov 01, 2016

The main apps used are fairly consistent across platforms in terms of quality. 5 year updates are easy to do on a phone that never changes. Eventually that becomes stale which is on the cusp of where we are now. Apples ecosystem isn't as strong as it once was when mac series aren't as compelling vs some of the higher end competition. iOS is far too limited and outdated for me to even consider switching the other way...

19. whatev

Posts: 2445; Member since: Oct 28, 2015

Yes, especially twitter which had a bug exposing private tweets on android, Snapchat which we know is substandard in comparison to iOS and the same with instagram, not to mention that even google sometimes brings features to iOS first in some of its apps, and then we have games, which I don’t thing I need to go in much detail there cause the situation is even worse for android there. Android is far too mediocre and outdated for me to even considering switching the other way...

24. midan

Posts: 3237; Member since: Oct 09, 2017

They aren't doing very good job to selling that Android to us :D

38. Vancetastic

Posts: 1902; Member since: May 17, 2017

No one here cares whether or not you switch to Android. Trust me.

42. Phonehex

Posts: 770; Member since: Feb 16, 2016

Facetime....oops facepalm yourself.

13. Fred3

Posts: 612; Member since: Jan 16, 2018

Yeah especially when Android becomes Fuschia. Now that Google haves that Apple developer, Fuschia will be similar with the Apple's eco system and messanging. As last month Google said their in the works with helping Tizen

15. midan

Posts: 3237; Member since: Oct 09, 2017

People very rarely change OS (which this article also proofs) if they don't see something wrong with their current one. Apple have made it very easy to stay in iOS ecosystem. They are making it harder all the time to leave from iOS. By the way what compelling Android offers to switch from iOS?

17. whatev

Posts: 2445; Member since: Oct 28, 2015

Let me answer for him: icon packs, placing icons where you want in the home screen and downloading content illegally, you know “very compelling” things in comparison to iOS :S

23. Tipus

Posts: 913; Member since: Sep 30, 2016

"downloading content illegally, you know “very compelling” things in comparison to iOS" I lol'd :)))

27. RebelwithoutaClue unregistered

If that's all you can think off, says more about you than Android.

28. whatev

Posts: 2445; Member since: Oct 28, 2015

I’m talking about the average android user, especially trolls, you definitely know about tech and you certainly know what you’re buying and why and I respect your opinion as well, but trolls deserve a reply like the ones I give to them

33. RebelwithoutaClue unregistered

In that case, I said nothing lol :) ps you are totally right, the average Android troll claims Android is for tech users but other than placing a widget on the home screen, they haven't done anything else. And most tech people I know, use iPhones.

64. wickedwilly

Posts: 777; Member since: Sep 19, 2018

Far greater phone choice, more flexible operating system, more control over your phone, new tech, generally features and functionality comes faster to Android, easier and less expensive repairs, far wider range of third-party products to communicate with, freedom from a closed restrictive and expensive ecosystem (which I admit does have a few advantages) and many more.

8. kennybenny

Posts: 228; Member since: Apr 10, 2017

Would like to see a major iOS UI/UX shakeup. Having the same icons and app styles since iOS 7 makes the whole OS seem a little boring and stale........ Android phone user here but have a iPad mini 2..... though I may get a upgrade to the iPad 9.7 (2018).......

12. midan

Posts: 3237; Member since: Oct 09, 2017

"As noted by the CIRP, these are the “highest levels” ever measured and continue the trend of positive loyalty growth which has been seen over the past few quarters" Just like i've been saying, but according to Android fans here, people are switching to cheaper Android phones from iPhone. Clearly it's not happening, must be hard news for those Apple haters.

22. Vancetastic

Posts: 1902; Member since: May 17, 2017

Clearly Android users are not switching to iOS, must be hard news for all those Android haters.

55. mootu

Posts: 1541; Member since: Mar 16, 2017

This once again is a survey of 500 users in the US. The world is a very large place outside the US.

63. wickedwilly

Posts: 777; Member since: Sep 19, 2018

Who is saying people are switching from IOS to cheaper Android phones? In Asia those who used to use iPhones have switched to similar priced Android phones. In the world as whole long-term IOS users are loath to change, but new buyers are flocking to Android models, as market share clearly shows.

21. darkkjedii

Posts: 31774; Member since: Feb 05, 2011

I'll pretty much always use both, but android is more appealing to me (quite a bit more actually). iOS needs a serious shot in the arm, and hopefully Apple sees the writing on the wall, and reads it. People (as in some), are getting bored with iOS/iPhone, and it's starting to show in sales. I remember when the iPhone/iOS was my go to device/OS, now it's my other device/OS. We'll see wassup this year for iOS, I already know android will be killer.

29. japkoslav

Posts: 1553; Member since: Feb 19, 2017

500 customers, what a joke.

35. midan

Posts: 3237; Member since: Oct 09, 2017

500 people gives you confidence of 95% which is very high, if you double the people the confidence would be 97% so not that much more. That's how it works, you know they have done these for many years, i'm sure they know what they are doing ;)

56. mootu

Posts: 1541; Member since: Mar 16, 2017

Come off it, you could survey 500 people in richer neighbourhood and 500 people in a poorer neighbourhood and come up with totally different results. There are many many different things that can alter surveys and come up with different results. Theres no science to it at all.

30. Xavier1415

Posts: 234; Member since: Feb 26, 2012

Android forever!

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