The leaked Dark Cherry iPhone 18 Pro Max, the finish doing most of the talking this year. | Image by Jon Rettinger
The Dark Cherry iPhone 18 Pro looks gorgeous, and the leaked dummy units only make that case stronger. It is a deep, wine-red finish, easily the prettiest thing Apple will put on a Pro phone this fall.
Here is the problem: a paint job is being asked to carry an entire release. While the foldable iPhone Ultra and the Galaxy S26 Ultra fight over the spotlight, the iPhone 18 Pro's biggest reason to exist is reportedly a color.
The upgrades that were supposed to matter slipped
With the bigger upgrades reportedly slipping, the new Dark Cherry finish is left to carry the iPhone 18 Pro. | Image by Jon Rettinger
We made the case earlier that the iPhone 18 Pro was shaping up as a placeholder year, and the newest leaks sharpen that read. The two changes that would have justified a redesign are not landing.
Full under-display Face ID has reportedly slipped to 2027, timed to the iPhone's 20th anniversary. Even the smaller Dynamic Island is in doubt, with at least one well-known leaker claiming the slimmer cutout will not arrive until the iPhone 19.
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We called the new Dark Cherry finish stunning, and that praise is fair. The trouble is that a color is now doing the job a spec sheet should be doing.
What the Pro gets this year
Apple does have real hardware here. The 18 Pro is rumored to gain a variable aperture main camera, the first iPhone to move past the fixed f/1.78 lens it has used since the iPhone 14 Pro, plus a 2nm A20 Pro chip and a battery rumored to push toward 5,200 mAh.
The catch is who gets what. Supply-chain reports suggest the variable aperture could be a Pro Max exclusive, the same move Apple pulled when the iPhone 12 Pro Max got sensor-shift stabilization a year early.
If that holds, the cheaper Pro keeps last year's fixed-aperture camera and a chip most people will never feel. For a phone starting north of $1,000, that is a thin list once you set the color aside.
A new color is the headline for the iPhone 18 Pro. What's your move?
Why this matters to you
There is a reason Apple is finally bolting a mechanical aperture onto its camera. Independent camera testing has found some rival flagships now pull in nearly twice the light Apple's newest phones manage across zoom ranges, a hardware gap rather than a software one. In everyday terms, variable aperture helps most with bright outdoor stills and video, not the quick pictures you fire off for social media.
Our own comment section keeps circling one point: most buyers will bury this phone in a case within minutes. If the finish lives under plastic from day one, who is a premium color really for?
Over on Reddit, the mood is warmer. One commenter typing on a Deep Purple iPhone 14 Pro said they are buying this one regardless, though they were annoyed by talk that the new aperture might be locked to the Max, which lines up with those same exclusivity reports.
Even with the gripes about a possible Pro Max-only camera, plenty of buyers are already locked in. | Image by MeanBean0818 via Reddit
Gorgeous meets a chassis that fades
The beauty pitch gets shakier when you remember the iPhone 18 Pro reportedly reuses the same anodized aluminum chassis as the 17 Pro. That frame had a rough launch, with teardowns confirming the coating chips off at the sharp camera edges and exposes bare metal underneath.
It got worse for the color crowd. We covered how some Cosmic Orange units faded toward pink after time in the sun, and Dark Cherry is exactly the kind of deep, dark finish that shows wear the most.
The iPhone 18 Pro reuses this same aluminum chassis from the Cosmic Orange iPhone 17 Pro, fade complaints and all. | Image by Image credit — Apple
If you already own a Pro phone, here is the math
On an iPhone 17 Pro, there is almost nothing here pushing you to upgrade. You would be paying flagship money for a fresh color and a camera trick you might not even get on the smaller Pro.
Galaxy S26 Ultra and Pixel 10 Pro owners have even less reason to look over. The light capture Apple is chasing with variable aperture is an area where the best Android hardware already leads, so this is Apple catching up rather than pulling ahead.
A real Pro upgrade this cycle would have meant the display tech that slipped, a frame that stops fading, or at minimum the new camera on both Pro models. Dark Cherry is beautiful. It should not have to be the reason anyone buys a $1,000 phone.
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Johanna Romero is a Senior News Writer at PhoneArena, covering mobile technology news across Android, iOS, wearables, and the Google ecosystem she knows best. Drawing on 15 years in IT and tech support from 2007 to 2022, she brings a user-friendly eye for the practical features and lesser-known tricks readers care about. Google named her an official #TeamPixel member in 2022, and she also reviews the latest devices on her YouTube channel, JoJo the Techie.
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