TELUS wants you to participate in the World Cup action, even in the bathroom

The World Cup brings all sorts of people out of the woodwork it seems. Suddenly, everyone becomes a soccer football fan, and they don’t want to miss any of the action.

Canada’s third largest mobile carrier, TELUS, has been hard at work researching to address the need to engage with its customers and the World Cup provides an opportunity to take advantage of more folks heading to the sports bar to watch the game and have a couple (dozen) drinks.

Well, TELUS has come through with a men’s room installation that will not require much thought on your part. TELUS has put together a new campaign that will allow football fans to keep up the World Cup spirit while they make room for more beer. The best part, no action is needed on the part of the user, just take care of business.

These new “experiential displays” are activated upon detection of a man’s stream while standing at the urinal. He can then aim the stream which will guide a soccer ball left or right in an attempt to score a goal past a TELUS panda bear goalie.

Once done, the guy can use a social aspect to challenge his friends to try and beat his score when they need to answer nature’s call too. Apparently TELUS pondered a similar solution for women, but “physics and a different kind of bathroom etiquette determined that such an initiative would be problematic.”

If you happen to be a TELUS customer in Toronto, you will likely encounter one of these contraptions waiting to engage you while you are out with friends watching the game. According to Lara Johnson, Director of Marketing, “The World Cup is known for mobilizing sports fans around the world and we’re excited to capitalize on that excitement with a unique gaming experience for male soccer fans in Toronto. At TELUS, we’re always looking for fun and new ways to connect with our customers – even in the restroom!”

source: Mobile Syrup