Smartphones are picking up market share, Android still top dog, Nielsen study shows

Smartphones are picking up market share, Android still top dog, Nielsen study shows
According to the latest Nielsen study that puts the U.S. cellphone market under the microscope, four out of ten handsets across the nation fall into the smartphone category. In comparison, smartphones held 38% of the market earlier this spring, which shows that feature phones are slowly being taken over by their smart counterparts. That, of course, is not too surprising of a result as earlier studies show that the majority of users who get themselves a new handset go for a smartphone rather than a feature phone.

Furthermore, 40% out of all U.S. smartphone users own an Android device, which is a percent up when compared to the results from the previous Nielsen survey. The iPhone's market share, however, remains unchanged standing at 28%, but the upcoming release of the iPhone 5 might give that number a boost. RIM and its BlackBerry smartphones, on the other hand, seem to be losing grip on the market as their share has slightly declined and now stands at 19%. Microsoft's Windows Mobile platform still has a lot of catching up to do as it still holds only 1% of the pie.

Besides being the most widespread mobile platform, Android holds a leading place in yet another category. From innovators to late adopters, the majority of smartphone users who intend to get a new device next year say that it is going to run Android. Apple's iPhone, however, is not far behind in terms of desirability and it even holds the lead in that category among early adopters.

So, which team do you favor? Are you a loyal iPhone fan, an Android enthusiast, or a BlackBerry aficionado? Feel free to let us know by dropping a comment in the section below.


Smartphones are picking up market share, Android still top dog, Nielsen study shows
Smartphones are picking up market share, Android still top dog, Nielsen study shows

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38 Comments

1. ilia1986 unregistered

Apple betrayed me @ WWDC 2011 with their lack of widgets and further user customization if the OS. Android all the way!

2. ilia1986 unregistered

Besides how can anyone buy the iPhone 5 with it's 3.7 - 4" screen when the Galaxy Note has just been announced with 5.3" SuperAmoled HD screen and a 1.4Ghz Dualcore processor.

3. iKingTrust

Posts: 716; Member since: Jul 27, 2011

you are joking right?

5. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

I don't know. 5.3 inch is toooo big anyway.

29. P-YWS

Posts: 142; Member since: Aug 12, 2011

Why is 5.3" too big, considering that Bluetooth headset can be trendy, convenient, and law-abiding (during driving) as well? The 5.3" device can be put into the pocket of your pant, or your purse. When you need GPS function, when you are surving, when you are looking up for a phone number/address, 5.3" is so much more pleasant than the tiny 3.5" of iPhone2/3/4/5. My two cents.

6. ilia1986 unregistered

You hear me laughing?

7. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

nope...

10. ilia1986 unregistered

lol peter I was talking to iKing. And we are yet to have any real definition of a smartphone screen size being too big. We are talking about Samsung here, so it's taken for granted that the device will be comfortable to use.

18. darth8ball

Posts: 520; Member since: Aug 02, 2011

I agree ilia, screen size can never be too big, it is the overall phone size that matters. Someone with small hands would want small while those of us with larger hands and fingers, bigger is better.

32. P-YWS

Posts: 142; Member since: Aug 12, 2011

There is no perfect solution. To me, big screen size is good. With BT headset (the latest 4.0 can allow the battery to last much longer), I can wear it while I am talking to someone, and I search for a friend's address/phone using the not-so-tiny smartphone's touch screen which I drew out from the pocket of the pants which I am wearing. While I am doing the search, I don't need to do a lot of enlarge/reduce the font size as I would have to do on a smartphone with the relatively tiny (and hard to look at in native resolution) 3.5" touch screen. This is a very natural Use Case.

35. jhgkiu

Posts: 21; Member since: Aug 31, 2011

Lol the Galaxy note doesn't have a HD screen it uses a superAmoled the old one from the Sgs even thought the superamoled is good on a 5.3'' screen the picture quality is gonna look like crap

4. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

Just as i have been saying, WP7 only has 1 %, yes you heard it right 1, O-N-E % market share ! Now let's see how much of a push WP7 can make with Mango... ; )

9. drahmad

Posts: 480; Member since: Aug 20, 2011

how much salary does samsung give you for bada marketing?

12. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

nothing. Where did i mention bada here ?

15. remixfa

Posts: 14605; Member since: Dec 19, 2008

with nokia and mango, i see them hitting 10% within the next 14 months.

26. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

That ain't gonna happen, even with nokia and mango. There is nothing different from a Htc trophy and a Nokia 703 wiht WP7 exept the design.

30. P-YWS

Posts: 142; Member since: Aug 12, 2011

Please remember that Nokia bought one of the two major companies which produce "maps". This means that Nokia could offer better map related services and function. On the other hand, HTC is Taiwan-based and didn't spend much on R&D since its inception. On R&D count, Nokia definitely has far more. Question is: can Nokia realize the its R&D results in real life?

37. remixfa

Posts: 14605; Member since: Dec 19, 2008

peter, u think nothing has a chance but bada. lol. hate to tell ya but bada doesnt have a chance.. :)

39. eiyoy009

Posts: 57; Member since: Jun 01, 2011

hey BADA BOY!!...your so sick abt your freaking OS... did i already heard about the word BADA...no!! i think it does not exist

25. drahmad

Posts: 480; Member since: Aug 20, 2011

you mention it at least 10 times a day. lol

19. GJanee

Posts: 214; Member since: Jun 29, 2011

well it's still more than what bada has, and will ever have. :D

27. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

Nope, bada has more marketshare than WP7 so bada already has more marketshare than WP7.

8. darth8ball

Posts: 520; Member since: Aug 02, 2011

A story on PA last week has the Android share in the US market @52%. Different surveys a few points difference maybe but 12 points. The other survey had Apple at 22% i can understand that gap, as being the max differential but my point is these surveys are jaded as to who orders them.

11. drahmad

Posts: 480; Member since: Aug 20, 2011

In the coming three years, i vision an at least 25% share for WP 7 and above. lets bet.

13. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

yeah, i bet you 10.000 dollars that WP7 won't have 25 % market share in the coming three years, unless they change the live tiles !!!

20. GJanee

Posts: 214; Member since: Jun 29, 2011

why can't you just get over the livetiles? it's getting kinda boring, that the only complaitn about the second best OS on the market is s**tty visuals. can't you understand that this OS is not about visuals, it's about performance and functionality? seriously, who cares about visuals, when you have reliable phone for every situation? and btw: changing the live tiles = more market share is the biggest nonsense you wrote in the last few days. :D

22. remixfa

Posts: 14605; Member since: Dec 19, 2008

i like the live tiles. I just wish there was ways to mix and match live tiles and other things though. every OS has its good n bad.

23. darth8ball

Posts: 520; Member since: Aug 02, 2011

Not that it matters which OS you consider second best, if you think that visuals don't matter in this industry, you need to take the DeLorean Doc Brown and Marty back to 1955

28. Stuntman

Posts: 843; Member since: Aug 01, 2011

I generally don't care about visuals. I started to care a lot more when I first saw Windows Phone. The asymmetrical layout of the live/dead tiles on the homes screen and wasted space on the right just for a tiny arrow right at the top just bothers me greatly.

31. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

I agree that performance and functionality is important as well, and that is certainly some areas where WP7 is lacking. WP7 has even less functions than IOS !!! performance is quite good on WP7, but still there are apps on the marketplace that can be extremely laggy.

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