Nielsen's June data pegs Android on 39% of US smartphones, iOS holds 28%

Nielsen's June data pegs Android on 39% of US smartphones, iOS holds 28%
Nielsen came up today with one of its nifty block diagrams that show the market share of each mobile operating system and manufacturer in easy to understand visuals.

Since the data is from June, this is as fresh as it gets before this month is over. Android now holds close to 40% of the smartphone market in the US, while iOS keeps 28%, BlackBerry 20%, and Microsoft's mobile operating systems have about 8%. Trailing behind are HP with its webOS offerings, and Nokia's Symbian with 2% each.

What's interesting is that HTC holds the lead in both Android, and Windows Phones, which comes to show how important is the US market for its well-being, and that the negative effect of an unfavorable ITC ruling in the patent wars with Apple will prove significant.

Nielsen also found out in a separate study that the majority of new phone purchases in the US are smartphones, so this diagram below will be becoming more and more representative for the whole US cell phone market in the future.

source: Nielsen via AllThingsD

Nielsen's June data pegs Android on 39  of US smartphones, iOS holds 28


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73 Comments

1. remyrz

Posts: 205; Member since: Oct 28, 2010

just some points to wp7 and that should be it

2. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

This is also indicative of what is happening in the rest of the world. The masses are embracing Android's reputation of quality & innovation. These numbers should jump exponentially when Android Ice Cream Sandwich sees the light of day. I love my little green robot. HTC looking good for Android in the United States of America. Motorola has 11% wow I thought Samsung would be ahead of them. That can change once the Samsung Galaxy S II hits the US though. My dark horse for the future is Windows Phone 7. I like what they are doing there. Wait until the Nokia WP7 hits. That looks to be a fascinating device!

4. taco50

Posts: 5506; Member since: Oct 08, 2009

Lol did you read the article just below about androids 40% return rate? I don't know about a "reputation of quality & innovation". More like flooding the market with cheap handsets.

12. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Did you read the part where the other article was a completely unsubstantiated rumor talking about "some" Android models and not Android as a whole? HTC, Motorola, and Samsung all have high end models which people will swear by.

18. taco50

Posts: 5506; Member since: Oct 08, 2009

Hey I even said I don't think the return rate is that high, bit it's definitely higher than iPhone even on high end androids.

26. Sniggly

Posts: 7305; Member since: Dec 05, 2009

"Definitely higher even on high end Android models." Don't be so sure. On Verizon Wireless's website, many of Verizon's high end Android models stand at 4 and 4 and a half stars. Some of the poor reviews on models like the X2 aren't even written by people who bought the phone, but are venting because it's not LTE and so little about it changed from the X. And in the meantime, the iPhone's ratings there are also at 4 and a half stars. We don't know about AT&T though, because for some odd reason the only phone you can't review period is the iPhone.

14. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

That article represents the low end Android products not all Android you legend of the human race! lol It says some Android phones, REMEMBER Android has millions phones out there from different manufacturers Apple just has one. The title of that article is “Returns for some Android handsets reach 30-40%”. Please don't make a post claiming you are smart when you are aloof to everything around you. taco50 you sound so ridiculous when you say things like that. When Android is activating 500,00 phones a day, of course there will be returns on & the key word here is “SOME” phones. High-end Android phones have a reputation for quality & innovation. HTC, Samsung, Motorola, LG & so on will tell you that. taco50 you never cease to amaze me. lol iSheep always hoping around never making sense. Ohh did your Mom & Dad pay your phone bill yet. (Just looking out for my favorite 16 year old!) :-)

21. taco50

Posts: 5506; Member since: Oct 08, 2009

You write like a 16 year old on twitter. Try to make this more legible.

30. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Right my writing is not legible. O..........K! Whatever makes the day go by for you!

44. iwebdroidberry7

Posts: 230; Member since: Jan 17, 2011

I don't understand why you have to make this into another penis slinging competition! Android is doing great and Apple is doing great, stop being such fanboys Jesus!

55. remixfa

Posts: 14605; Member since: Dec 19, 2008

evo.. you type like a doctor!! lol. i dunno.. how can e-print not be legible? Taco, hold CTRL and scroll up on you mouse. Make it bigger if its not legible.. lol oooh, you mean he has poor GRAMMAR, taco? lol For online blogging, its not bad really. He's probably got better grammar than me anyways.. lol Poor taco, cant even get his insults right.

57. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

9 out of 10 times I am typing away on my HTC Evo 3D. I always turn the auto correction off because I feel it gets in my way more than it helps. I work during the day, & if my work allows me then I can post some comments. I thought my grammar was on the ok side. It's hard to be grammatically correct when I literally have a 30 second window to post my comment. Also after 6:00 p.m. I am never on because I like to unwind, catch the game, & be with my wife & kids! lol Hey I try though! :-)

40. Mobile-X-Pert

Posts: 565; Member since: Dec 20, 2010

No, this is just happening in the US. Everywhere else Nokia and Samsung are dominating follwed by HTC and Apple.

49. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Android is the #1 mobile OS in all the world. So your numbers are a bit off.

56. remixfa

Posts: 14605; Member since: Dec 19, 2008

Outside of america Samsung is slamming HTC. I think he was just saying that this chart is only ment for america and while total percentages might be close, the individual manufacturers leads change by country. For the entire world Samsung leads all other android manufacturers. Maybe it has to do with the fact that there isnt A DARN GALAXY 2 LAUNCHED IN AMERICA yet? :)

50. stealthd unregistered

Are you capable of saying anything that doesn't sound like a fanboy's blog?

3. taco50

Posts: 5506; Member since: Oct 08, 2009

What's interesting here is how far ahead Apple is of all the android selling manufacturers. Samsung had 8% to Apple's 28% and that's with the SGS II. Also despite all the negative news for RIM they seem to still be doing pretty well every time actual results are coming out. Remix pay attention here. 20% of samsung smartphones are windows based. I expect with an iPhone 5 release Apple pushes past the 30% mark.

11. dandirk unregistered

Taco in my opinion it isn't very interesting at all... in fact it's predicable and obvious. iOS is essentially only available on one phone, the iphone. Yet android is on many different devices by many makers. Samsung has to compete with other android makers, but iphone does not. If Apple licensed out iOS to other makers it would be much more interesting and telling. Yet the fact they don't is one of the main reasons why their OS is so stable and effective on what could be considered lesser hardware.

17. taco50

Posts: 5506; Member since: Oct 08, 2009

"Samsung has to compete with other android makers, but iphone does not" iPhone doesn't compete with android? Interesting...

22. Sniggly

Posts: 7305; Member since: Dec 05, 2009

The iPhone only has to compete with Android as a whole. However, let's say you have decided to get Android. Well, now you have four carriers and about forty models to choose from. You can only pick one, so the other models suffer when you do. Oh, and considering the large chunk of iPhone sales that are 3GS models, selling mainly because they're fifty bucks, I would say the percentage of iPhone 4s using up market share is significantly less than 28 percent.

36. taco50

Posts: 5506; Member since: Oct 08, 2009

People don't decide to get an "android" though they pick out a phone. Very few people go by OS.

46. Sniggly

Posts: 7305; Member since: Dec 05, 2009

People who are actually looking to buy a smartphone do go by putting OS to an extent. Most of Verizon's customers, at least, are coming off of Blackberries. For them, depending on their needs, Android, iOS, or WP7 might offer better solutions; it just depends on which looks and feels best to them. Then the phone itself comes into consideration. I don't notice because I've used it for so long, but some people think 4.3 inches is too monstrous for a screen. On the other hand, for some people, a 3.5 inch screen is just too cramped. Then there are factors like a physical keyboard: my friend, who has long nails, has a tough time with touchscreen keyboards, and since AT&T has a piddling selection of phones with such, she's getting the Inspire, which has the biggest screen for the price, so she has an easier time adapting. So while the phone itself may be the final consideration, the OS definitely does come into play early on.

51. 530gemini

Posts: 2198; Member since: Sep 09, 2010

@sniggly. How about the large chunk of sales of android devices offered for FREE? Before you apply a logic to the iphone, you may want to consider that the same logic also applies to android devices.

54. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Yeah, I know that there are a ton of cheap and free Android phones out there, but to the consumer buying the iPhone 3GS, it's still an iPhone for 50 bucks, whereas on the less expensive Android phones, it's usually clearer that you're getting a bargain device.

60. 530gemini

Posts: 2198; Member since: Sep 09, 2010

@sniggly. So what's your point? That cheaper and older iphone models shouldn't be considered while the tons of free android are totally in the mix? That Apple should sell iphone 3gs the same price as the iphone4 for it to be validly accounted for in this chart? Lol.

62. Sniggly

Posts: 7305; Member since: Dec 05, 2009

No. My point is that the phone's stellar sales are split up among two models instead of one, which is something that is often ignored. This is in RESPONSE TO those who say that people only buy cheap Android phones.

68. 530gemini

Posts: 2198; Member since: Sep 09, 2010

@sniggly. And android market share are split into how many devices again? Lol. Geez sniggly. It's totally ok to sum up all android phones regardless whether they're low end, mid-range, or high end. But we have to be picky about the iphone4 and the iphone 3gs, hahahahaha. Can you be a little less obvious with your biases, lol.

72. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Gemini, you still need to work on your reading comprehension. I said that breaking down iPhone sales into specific generations is only done in response to those who insist on breaking down Android sales.

27. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

taco50 please stop you are killing me softly with you higher education. This year as a Junior please, please pay attention in class! lol

28. dandirk unregistered

Yes the iphone does not have to compete with ANY other iOS makers. Sorry, yes I should have been more clear but thought the context spoke for itself, and you would give me the benefit of the doubt. Apparently you cannot read context. I will know better next time. You complain about fandroids crapping all over the place being unreasonable... yet when one is reasonable (myself) you still nit-pick and bash.

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