Samsung’s smartphone sales share nosedives to new lows in Q4, Apple picks up the slack

Samsung’s smartphone sales share nosedives to new lows in Q4, Apple picks up the slack
Research firm Strategy Analytics is ready with its end smartphone sales report for the last quarter, and things aren't looking pretty for Samsung, on account of the Apple iPhone 6 and 6 Plus crusade, as well as the Chinese smartphones riseup.

It turns out that Samsung's share of the world's smartphone market sales dipped to just 10% in the previous quarter. Yes, you read that right, just one in 10 smartphones sold in Q4 were Samsung ones, according to Strategy Analytics, regardless of the company's numerous lines and models. Apple, on the other hand, accounted for 48.9% of all smartphones then.

When it comes to revenue, Samsung still did fine, though - flying high on the Note 4 sales, it hauled home 17%, but Apple took the lion's share of the rest. Samsung hasn't seen a smartphone market share this low since the end of 2011, when the iPhone 4s was introduced. By the time the Galaxy S3 was outed in 2013, though, Samsung Electronics got almost breathing down Apple's neck with 34.1% of the global sales, against 34.2% for the Cupertino team.

For the whole 2014, Apple outpaced Samsung again with 37.6% versus 25.1%, and both left LG as a distant third with its 4.3%, followed by Huawei with 3.8 percent, Sony with 3.7 percent, and Xiaomi with 3.3 percent. Samsung's slump is expected to halt this year, buoyed by the expectations for success of the Galaxy S6, whose announcement is just a few days away.

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63 Comments

1. mistercarter

Posts: 360; Member since: Sep 01, 2011

how is this possible? didnt Samsung and Apple sell the same amount of smartphones last quarter? i dont get it...

3. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Same amount to att and vzw, not to final user

28. rd_nest

Posts: 1656; Member since: Jun 06, 2010

ATT and Verizon combined don't even represent 5% of total worldwide smartphone marketshare. Shut your trap.

43. sgodsell

Posts: 7220; Member since: Mar 16, 2013

If total smart phone shipments were around 300 million. So if Apple stated that they sold 74 million iPhones last quarter. Then from these numbers Samsung only sold 30 million units world wide. Considering they released the Note 4, and edge last quarter. Also Samsung said they sold 75 million smart phones last quarter. So something is fishy with this article. Another thing to consider is that the majority of smart phones that sold globally were still Android and not iOS devices (iPhones).

26. rd_nest

Posts: 1656; Member since: Jun 06, 2010

It's simple, many arm-chair "analysts" come up everyday. Only report that you can safely trust is from IDC. http://www.idc.com/getdoc.jsp?containerId=prUS25407215 When a analyst says Apple sold 50% of all smartphone, you know they're drunk.

36. Macready

Posts: 1817; Member since: Dec 08, 2014

It's not possible. 375 million phones in one quarter, of which less than 75 million Apple's and a similar amount from Samsung. Do the math... Besides that, Samsung has been selling more smartphones than Apple the past years (up to about double), so the last paragraph is a mix up of nonsense too.

60. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yes they did. This ANALyst is surely wrong and stupid. Amazing how people can get paid to be wrong all the time.

2. Biernot unregistered

goodbye samsung !

20. maherk

Posts: 6775; Member since: Feb 10, 2012

Keep on dreaming budd.

41. tech2

Posts: 3487; Member since: Oct 26, 2012

LOL.....Do you have any idea how big Samsung is and in what businesses they are involved in ? They are bigger then Apple, Microsoft and Google COMBINED !! They are just too diversifed to go anywhere anytime soon. If you are a human being in a developed country, chances are you and your forefathers have either owned or lived in a product of Samsung or a product which has a Samsung in it.

56. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

No, they aren't. Samsung Electronics still accounts for the majority of the overall company's revenue and profit, and that portion of Samsung isn't on Apple's level, let alone that of Apple, Google, and Microsoft combined. Samsung, in its entirety, made about 20% more gross income than Apple in 2014. That's a comparison of a company that makes everything under the sun versus a company that makes a total number of products that will fit on a dining table.

71. AppleCultist

Posts: 335; Member since: Feb 18, 2015

Do you really think Apple's gross income and net income will stay up high in the future? Apple scored once by making a larger phone and a phablet, but that excitement will dry up and their sales will get cut in half.

74. tech2

Posts: 3487; Member since: Oct 26, 2012

I was referring to company's size as in the strength of their workforce not their revenues.

63. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

How? Can you do math? Samsung Electronics alone has over 300,000 employees. Samsung LTD which is the main company and counting all its subsidiaries is one of the world's largest employers. In fact, the only entity on this planet that has more employee than Samsung is the United States Government. If you don't like Samsung, then don't like them. But if you are going to post, you should know WTF you are talking about first.

73. tech2

Posts: 3487; Member since: Oct 26, 2012

Dafaq you are talking about ?! You do realize I am supporting Samsung, right ?!

62. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Really? Samsung sold 330M phone last year. That is 82M per quarter. Where is Samsung going? They have been a company since 1938. They are far older than Apple, Microsoft and others combined.

5. Djz89

Posts: 441; Member since: Aug 25, 2014

Now that they finally made a quality phone? ( material wise)

25. tech-lover

Posts: 108; Member since: Feb 20, 2015

Wrong information PA.in whole 2014 apple share was 15% and samsung was 25%..don't trust this American research team...bias!

55. Samesung

Posts: 61; Member since: Feb 23, 2015

Really? Lol Then you can go somewhere else to get the "right" info and don't come back. Bye.

27. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Im sorry but things just dont add up. Last quarter apple and samsung were on par in shipments. Android has a market share past 80%, how the hell can apple then have 50% of the sales?

34. Macready

Posts: 1817; Member since: Dec 08, 2014

They seem to be conveniently mixing up worldwide and local (US) statistics. In Q4, total global shipments of smartphones exceeded 375 million. Apple reported just under 75 million. 75/375 is about half. They're drunk.

37. tech-lover

Posts: 108; Member since: Feb 20, 2015

In Q4 2014 samsung sold 74 million smartphone , if it was 10% so in Q4 740m must had been sold.!!! Really PA? I think these number must be for us only or they really drunk.

38. derivativex

Posts: 176; Member since: Jul 15, 2014

actually businesskorea misquoted SA, in korea herald they were referring to Q4 smartphone revenue not sales, that's how apple got that figure http://www.koreaherald.com/view.php?ud=20150223000977 PA next time please check your own facts before publishing them on your site

40. tech-lover

Posts: 108; Member since: Feb 20, 2015

Thanks for that link..PA chech your mistakes..all these numbers are for revenue market share not sales unit..

57. Samesung

Posts: 61; Member since: Feb 23, 2015

Korea Herald seriously? Lmao I'd rather trust Fox than any Korean media. Lol

30. twens

Posts: 1172; Member since: Feb 25, 2012

It's time you guys stop listening to this fake bias analysts. If Samsung is doing so pure I think we all will know it by now. Even their offerings and marketing will slow down but nothing seems to change. Instead they're outing new techs and announcing groundbreaking deals. I think Americans are just jealous their favorite fruit company isn't diverse like samsung.

35. derivativex

Posts: 176; Member since: Jul 15, 2014

exactly lol

32. derivativex

Posts: 176; Member since: Jul 15, 2014

duh obviously businesskorea made a mistake here with SA data, android has over 80% of the market share so this data has obviously errors in it

33. derivativex

Posts: 176; Member since: Jul 15, 2014

maybe businesskorea was referring to premium phones not total smartphone sales lol

42. nctx77

Posts: 2540; Member since: Sep 03, 2013

LOL! At the S bots trying to rationalize the situation. It is what it is. Samsung is done in the mobile industry. The decline will continue and the S6 sales will only be flat with the S5. It was all about the screen size folks. ITS OVER!

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