Mobile shopping expected to drive record online sales figures today for Cyber Monday in the U.S.
Adobe says that today will set a new record for the most online sales on a single day in U.S. shopping history. Adobe predicts that $6.6 billion in merchandise will get rung up in cyberspace today, with the vast majority of sales being made on smartphones and tablets. Even though some stores offered gifts or last minute discounts to Black Friday shoppers who actually made an appearance inside a store, parking spots at shopping malls were plentiful as shoppers turned to their trusty smartphones to place orders. According to marketing firm Criteo, 40% of Black Friday purchases made online were completed on a smartphone, up from 29% last year.
Among the biggest selling products on Black Friday was hybrid video game platform Nintendo Switch, which converts from an in-home game playing system to a portable unit thanks to its controllers. Chromecast and Roku were both popular as well, showing that there is plenty of consumer demand for devices that stream video and audio content over large screen televisions.
And as you can tell from our current top stories, discounted handsets remain a quite popular item available for today's shopping holiday.