HTC

HTC logs a disastrous drop in Q1 revenue, looks forward to the HTC 10 and Vive sales

HTC logs a disastrous drop in Q1 revenue, looks forward to the HTC 10 and Vive sales
HTC just outed its financial results for the first quarter of 2016, and they are fairly gloomy, as can be expected from results prior to the HTC 10 flagship sales figures. The company's net loss after taxes was about $80 million on a steep revenue drop of $457 million - for comparison, that is 64% less than the same quarter last year.

The company is not too worried about the Q1 results, though, as it thinks it has invested enough in the future directions with the HTC Vive virtual reality setup, and the HTC 10 flagship. These are indeed proving to be pretty popular in their first weeks on the market, so we'll see how the tide will turn in the second quarter in terms of financial results. 

Granted, HTC has to battle the fierce competition of other VR sets, and other high-end phones from Samsung and the like, but this time around it has pretty competitive products, and might turn the financial doldrums corner. Moreover, it says it will keep streamlining its operations, and introduce more efficient production processes. We guess that means Robert Downey Jr won't be re-hired for kinky expensive short ads any time soon.


source: HTC

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40 Comments

46. malikul

Posts: 12; Member since: Apr 18, 2016

the problem with HTC they sale phone with high price when the mainland chinese company sales the same specs with the same price and HTC brand is not as strong as samsung, iphone and sony.

45. malikul

Posts: 12; Member since: Apr 18, 2016

the problem with HTC they sale phone with high price when the mainland chinese company sales the same specs with the same price and HTC brand is not as strong as samsung, iphone and sony.

41. thana23

Posts: 4; Member since: Sep 22, 2012

HTC makes good product but their Marketing is the main reason for their downfall. They have a very bad logistic system. Samsung made their phones available within days of announcement but HTC is taking so long (at least that is the case here in Malaysia). People will not keep their money and wait for them to release it on their own sweet time. Especially when there are good alternatives available.

33. natypes

Posts: 1110; Member since: Feb 02, 2015

I learned a lot from these comments. That is all.

30. Roeshak

Posts: 38; Member since: Apr 17, 2013

Hardly surprising. The 10 will probably do a bit better but not enough I don't think to turn this around for HTC.

27. vevicky

Posts: 18; Member since: May 07, 2016

So why do have such a bad ass that China can't make good phone.Indian

26. isprobi

Posts: 797; Member since: May 30, 2011

HTC 10 will not save them. It is a mid-range phone with nothing special. To survive HTC needs to go back to its root and build phones that are different than others. In the old days. They were one of the first to do metal bodies and Sense was nice if you could deal with the performance hit.

31. Gatorsrule52

Posts: 103; Member since: Mar 18, 2013

Mid range? I wish all mid rangers were like the 10 then.

42. thana23

Posts: 4; Member since: Sep 22, 2012

WOW... you call HTC 10 is a mid range phone? I wonder what would be a high end phone for you mate.....

19. malikul

Posts: 12; Member since: Apr 18, 2016

just another chinese brand...

20. kiko007

Posts: 7525; Member since: Feb 17, 2016

You may want to Google HTC before making a comment. They are a Taiwanese company.

22. malikul

Posts: 12; Member since: Apr 18, 2016

taiwan is chinese, where do u think chiang kai shek come from?? and the taiwanese call them self chinese, even the singaporean call them self chinese..

24. TerryTerius unregistered

Yeah... That is a controversial thing, and it depends on who you're asking bud. Considering there are quite a lot of Taiwanese people that want to be a sovereign state independent of China, and consider their identity to be separate; it depends on who you're asking. But it is not a settled issue.

25. kiko007

Posts: 7525; Member since: Feb 17, 2016

Whatever floats your boat friend. However the last time I checked, Taiwan was it's own nation. Unless something went down in the last 20 hours the world has yet to here of, Taiwan does not = China.

34. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Well, unless you were asleep, England transfer sovereignty to China in 1997. They didn't want it, but had no choice in the transfer.

35. kiko007

Posts: 7525; Member since: Feb 17, 2016

Ownership does not equal "is". America holds rights to Puerto Rico, does that mean Puerto Rico is the U.S.?

28. DnB925Art

Posts: 1168; Member since: May 23, 2013

Technically yes it is "China." The difference is, Taiwan is properly named "Republic of China" while mainland China is named "People's Republic of China." Both countries claim they are the legitimate true China (ie "one China" policy) and do not recognize the other China's government. The PRC believe Taiwan is just a breakaway province that needs to be reintegrated back into the PRC and the ROC believes it is the legitimate government of all of China (including Taiwain, mainland China and Mongolia). Anbother interesting tidbit is that the ROC has never officially declared its independence from mainland China as well for political reasons mainly the PRC has stated it will declare war on the new Independent state if it did so.

14. lallolu

Posts: 734; Member since: Sep 18, 2012

Their revenue wil change for the better soon enough. They have wasted so much time launching uncompetitive devices at uncompetitive prices. The camera on their phones dropped their sales and popularity for almost 3 years. They seem to eventually get everything right with the M10 but they have lost a lot of potential customers. It is not many people that know what to look for in a phone and most of the people not knowing just follow the popular brands they can find. Also, HTC lost quite a number of us during the Sensation days when they just abandoned the sensation so abrupty. If I am buying a phone now, I will probably buy the M10 but I already bought the G4 a month ago.

13. willywanta

Posts: 502; Member since: Jun 04, 2014

I do believe HTC 10 is a good phone. But the design is not very appealing to the generic mass. Technonazis may have different opinion. And do not say about their marketing. Here in Indonesia, HTC brand is barely heard.

12. vevicky

Posts: 18; Member since: May 07, 2016

Which one you buy xiaomi mi5 or HTC desire 830(both ~300$ ) Think yourself.

29. Spedez

Posts: 542; Member since: Aug 29, 2014

I'd buy Nokia 3310.

11. vevicky

Posts: 18; Member since: May 07, 2016

I think the low and mid range smartphone marker are closed for the company like sony ,HTC and lg . They are getting real tough competition in Asian market where companies like Huawei ,lenovo and xiaomi are making great device in mid range segment. The bad news for them is also,that they are slowly growing in US and European market. Samsung betting safe because of its aggressive marketing. A very large range of devices and those super Amoled display. If these company really want to live ,then they have to focus on flagship segments.

9. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

Why are their sales so bad? The ten is a great phone.

10. joeytaylor

Posts: 957; Member since: Feb 28, 2015

Probably have to wait for Q2 results to see the impact of the HTC 10

17. Garyhoo

Posts: 7; Member since: Apr 20, 2016

The 10 is just on sale only not included in the figure above

38. shinjitsu

Posts: 8; Member since: May 06, 2016

Q1 represents January-March, and the HTC 10 and Vive went on sale in Q2.

40. snowgator

Posts: 3630; Member since: Jan 19, 2011

HTC has put out some truly uninspired devices in the last few years. No matter how good some aspects were, there was always a major shortcoming to them (camera, price, ECT) that pushed users to Samsung, LG, or some other option. It will be hard to get that consumer confidence back with so many options out there.

43. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

Yes their mid range offerings and their M9 is kinda rubbish

7. nebula

Posts: 1009; Member since: Feb 20, 2015

I think Iron Man has to bring all Marvel team to turn the luck around this time.

6. legiloca

Posts: 1676; Member since: Nov 11, 2014

41 flipped into 14 real quick in a span of 1 year

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