Facebook launches Google Doodles-like feature that will pin “moments” at the top of your feed

Facebook is rolling out a new feature where messages about special events will be pinned to the top of users’ feeds. These won’t be user-generated content and will appear in time for global and regional holidays or important events. The posts will contain an image accompanied by text and will aim to provoke discussion between Facebook users.

Google is already doing something very similar with Google Doodles, which are often times fun and interactive (not to mention informative) micro experiences. We don't know how Facebook's effort will pan out, but at least the initiative seems to be in good intentions and not just another way to push more ad space into your Facebook feed.

According to the press release, Facebook’s News Feed moments have three goals:

• Give people ways to connect and share with friends during holidays and events

• Help people discover fun and interesting cultural moments

• Celebrate moments in history that continue to make the world more open and connected

There are currently 18 custom-made holiday cards available for the initiative. You can check them all out in the video below. So, what do you think? Is the News Feed Moments feature a cool new way to get people engaged in fun and potentially meaningful discussions, or is it just more “spam” in your feed?