BlackBerry's market share in its backyard slips to 15%

BlackBerry's market share in its backyard slips to 15%
Based on a new report from comScore that focuses on Canada, BlackBerry's market share in its backyard slipped 25% last year. In December 2012, the troubled manufacturer, which has its headquarters in Waterloo, still had 20% of the smartphone market in the country. A year later, that slice of the pie has declined to 15%. During that same time period, Android increased its share in Canada by 10% and, iOS saw its hold in Canada rise 5%. Android now has 44% of the Canadian market, with iOS at 37%. Windows Phone remained flat at 2%.

While Android has the lead in the country, iOS takes over when you look at the market share of those in Canada sporting a smartphone and a tablet. Canadians with both devices favor iOS (55%), followed by Android (37%), and BlackBerry (10%).

Not surprisingly, smartphone ownership in Canada tends to lean toward the young and affluent. Smartphone penetration in Canada hit the 75% mark last December as opposed to the 62% reached in December 2012. The total number of mobile subscribers in the country rose 5% last year and now numbers more than 23 million Canadians.

So what are all of those Canadians doing with their mobile devices? Watching video, apparently. The number of Canadians using their mobile phone or tablet to view movies or television shows rose 33% last December, from the year before.


source: comScore via MobileSyrup

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18 Comments

1. apiskula

Posts: 578; Member since: Jan 25, 2013

And the decline continues. Just sell off the assets already

10. Johnnokia

Posts: 1158; Member since: May 27, 2012

They will do this once the cash hemorrhage stop. Chen most do this. I think Microsoft will buy BlackBerry and get the benefit of security software system. 15% marketshare still good though

17. sgodsell

Posts: 6851; Member since: Mar 16, 2013

Why would Microsoft buy blackberry. And not Google or any other OEM. In fact Blackberry can already run Android apps.

2. CX3NT3_713

Posts: 2348; Member since: Apr 18, 2011

Microsoft should buy this company as well..

3. jroc74

Posts: 6023; Member since: Dec 30, 2010

"While Android has the lead in the country, iOS takes over when you look at the market share of those in Canada sporting a smartphone and a tablet. Canadians with both devices favor iOS (55%), followed by Android (37%), and BlackBerry (10%)." No we wont....we will focus on the charts that listed, what the article is about....which is smartphone only. If thats the case....iOS overall will always be leading Android overall. If this is the case....is iOS on iPod Touches? If so....It will extremely one sided. Lets let the separate markets speak for themselves... Apple has no problem separating them for iPod touches, had no problem separating it for tablets.

4. jroc74

Posts: 6023; Member since: Dec 30, 2010

Reading comprehension fail on my part....has happened a few times in the past week :-( But...this is kinda confusing without the chart. I need to read the sources more...

5. networkdood

Posts: 6330; Member since: Mar 31, 2010

Ahhh...it is fine...you can tell a pro Apple writer when he throws in extra stats that no one cares about..eventually Android will lead in tablets over in Canada..it is just a matter of time before people wake up...

6. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

C'mon, it's just a side fact... No reason to get so butthurt.

18. sgodsell

Posts: 6851; Member since: Mar 16, 2013

Tablets sold in 2013. Android sold 120 million, Apple sold 70 million iPads, Windows sold 4 million.

7. verty

Posts: 132; Member since: May 07, 2012

I still don't understand the fake irritating obsession with ios. There is nothing spectacular about the OS. Yesi t blazed a trail but truly it has been blazed out. Let us rest please..... and don't paint ios as a top dog when it's a rather boring OS.

8. Ashoaib

Posts: 3269; Member since: Nov 15, 2013

I kept iphone 2 1/2 years, indeed ios is boring

9. tenzin

Posts: 111; Member since: Dec 20, 2013

Wp is more boring then ios

12. clodderes

Posts: 27; Member since: Feb 11, 2014

the live tile is fun

14. CX3NT3_713

Posts: 2348; Member since: Apr 18, 2011

I agree.

16. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

More like confusing and irr attain and looks messy.

15. verty

Posts: 132; Member since: May 07, 2012

Lol. I do agree. I found it adequately boring.

11. jellmoo

Posts: 2531; Member since: Oct 31, 2011

In the Montreal area I would say it's pretty predominantly iPhones, at least from my experience. Samsung devices would come in second. But even in my household, there's a mix and match. I use a Moto X, my wife an iPhone. I've been using a 2012 Nexus 7 for a while and just picked up an iPad Mini 2. There isn't a ton of use getting religiously tied to a particular platform.

13. Tizen007

Posts: 575; Member since: Jan 07, 2014

Sammy should buy BlackBerry.

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