Apple's Jony Ive appears on a kid show, talks design shop (video)

Apple's Jony Ive appears on a kid show, talks design shop (video)
If you haven't seen Sir Jonathan Ive, Apple's acclaimed chief designer, in working environment, his visit to the British Blue Peter children show the other day now gives you the chance.

Blue Peter is a do-it-yourself show for young tinkerers, which has remained basically unchanged since its introduction in 1959. Apparently Jony Ive has been an avid watcher, as he seemed to even remember some projects shown there like cut detergent bottle turned into a secure paint brush holder, and he was seemingly moved when the host awarded him the show's badge.

Moreover, the whole episode reveals a little bit of his thought process and Apple's way of designing - he was tasked to think of a contraption that will serve as a school bag, lunchbox and pencil holder all in one, judging inputs from kids following the show. Instead of suggesting to just strap an iPad mini to your packed lunch, he first dismissed using the world "lunchbox", as Apple is very careful with the way they name what they want to achieve, as each term chosen traces a different path. We wouldn't want the word "box" in there, he said, as this makes you think of something square.

In the end he gave the host of Blue Peter a huge badge in its turn, manufactured by one of those big CNC milling machines that the design team uses to cut out the test forms than become iPads, Macs and iPhones in the end. Have a gander at the whole Blue Peter appearance in the video below.


via TUAW

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6 Comments

1. anywherehome

Posts: 971; Member since: Dec 13, 2011

iPhone is for kids (just gaming+web without free choice of default app=not for any real work, no free copy, just an iConboard without calendar widget for work) so its understandable the main designer talks with kids :)

4. homersimpsons

Posts: 16; Member since: Jan 07, 2013

He is just getting ideas from them for the new Apple iOS UI...

5. Apple_Insider

Posts: 1; Member since: Feb 19, 2013

Correct. But this is just the tip of the iceburg folks. For the past few years, Apple has secretly gathered together group of kids to design their products and User Interfaces. It works like this: 1- Apple invites these kids to an Apple "Party" (no adults allowed...) 2- Apple tells them to write their names on a special sheet of paper at the beginning of the "Party" (these sheets are actually Waiver Forms which prevents Apple from being sued in the future) 3- Apple invites the kids to draw on sheets of paper their ideas about what a phone should look and act like. 4- Apple collects these drawings and sends them out to Cupertino where the R&D Team incorporates their ideas into their next iPhone/iPad/User Interface design. Those kids who show more talent than the others are given special jobs at Apple. In fact, the iPhone "Maps" application was almost entirely designed by them!

6. anywherehome

Posts: 971; Member since: Dec 13, 2011

ok guys, its time to ditch Google out of our heads.....from now just a service, see: "Google looks to cut funds to illegal sites" goo [dot] gl/P8Csg I've just stopped defending Google :) It HAD been nice and optimistic...but suddenly.... :)

2. Sir.Jony.idiote

Posts: 3; Member since: Feb 19, 2013

I think Jony were trying to gain popularity. He's thinking he could replace SJ charisma, and Tim Cook. I really hate to say this, but most of apple UI/UX/design failure is rooted to Jony Ivy. Jony could not design a good 4.2",4.5",4.7",5" iphone. He could just do that iphone 'mini' 3.5" design. This guy is a junk. read what wozniak say: Woz: Apple got arrogant In an interview with a South African site, Steve Wozniak does not bring his word-mincer along. He specifically laments that the iPhone 5 screen still isn't big enough. As usual, Woz oozed sincerity, especially when it comes to iPhone 5. "Part of me wishes Apple had not been so, kind of, arrogant and feeling like 'we're the only one with the right clue.' I wish they had made wider versions -- a small and a large version of the iPhone," he said. Yes, he did say arrogant. And I don't I feel he said it because he has unusually large hands. Indeed, he explained: "I think Apple tricked itself by saying 'Oh, you can reach everything with one thumb.' And I don't see anybody having trouble using the larger screens (...) But Apple said that as a defensive move because everyone else had larger screens." Warming to his thesis, he said: "Not all people want the same thing. A lot of people want the big screens." Just as they want big cars and even big meals. "You get a feeling you're getting more with a larger screen," he mused. Woz reiterated his fondness for Android: "I hated using Windows. I don't have that feeling about Android.". ----

3. rgxVOiD

Posts: 440; Member since: Aug 30, 2012

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