Apple offers to refund Australians who think they have been misled by the new iPad's 4G signage

Apple offers to refund Australians who think they have been misled by the new iPad's 4G signage
Following accusations that Apple has misled new iPad customers by touting its 4G LTE capabilities, which don't work on Australian carrier frequencies, Cupertino has offered to refund the complainants.

The olive branch has been extended by Apple's lawyers, who will set up disclaimers in the stores, including third party ones, and begin sending emails to customers offering a refund to those who think they were affected to purchase by the letters 4G and the promise for LTE connectivity. 

Apple doesn't think many people will take advantage of the offer to return the tablet, since, as Apple's senior council Paul Anastassiou, told the court:
Apple offers to refund Australians who think they have been misled by the new iPad's 4G signage
The case to remove the "Wi-Fi + 4G" signage altogether will return to court in early May. Due to their time zone, Australians were one of the first doing publicity camping for the new iPad, and the sales estimates so far are about half a million tablets sold.

As far as we remember from the iFixit disassembly, which was done with one of the first Australian units out of the retail doors, there was a rather visible sticker, which you can see on the right, that the thing won't work with Australian LTE frequencies.

Thus users can't really say they haven't been warned upon purchase, but the battle is apparently over advertising it as 4G, so we'll see how things pan out.

source: WSJ

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6 Comments

1. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Hot iPad, Strange Logo, misleading marketing, hot macbook air, strange iPad name. Is a sign that Apple is going downhill. Moreover new competition is coming this october with Windows 8 and Windows Phone 8.

4. ilia1986 unregistered

You forgot iPhone 4S battery woes iPhone 4 antennagate iPhone 4 back cover glass shattering iPhone 3GS overheating iPhone 3G iOS 4.0 unusability Macbook Battery hack etc etc etc People tend to forget all that. They shouldn't.

2. andro.

Posts: 1999; Member since: Sep 16, 2011

Putting '4g'on the 4th generation iphone worked before for apple sales wise despite how massively misleading it was so they tried their tactics here again,guess some Australian ifans were more aware! But if this was used as a precedent then couldn't apple be tackled for many statements to customer which aren't accurate?!

3. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

See if you were honest from the get go & NOT try to deliberately misinform the public, you would not be doing this Apple. Not all people are as stupid or i$heepish as you think!

5. InspectorGadget80 unregistered

Guess some iFans can't read the box or haven't watch the press conference. it's the NEW IPAD 4G. NEW IPAD 4G LTE is only for the U.S. version people. At least Apple offers them their refund

6. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

Not everyone read the expiry date on products nor bother to read what's on the box due to xcitment, so if apple advertisd this as LTE+4G, they kno how apple fans think, so they knew what they were doing, and they know no one will return the device. And now acting all cool n caring, nice marketing strategy. Now it all makes sense. This is opinion and im entitled to it, so don't hate, unless if i stroke a nerve, lol Apple is Disappointing me day by day, its quite embarrassing.

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