Apple iPhone and Apple iPad source of 82% of mobile Black Friday sales

Apple iPhone and Apple iPad source of 82% of mobile Black Friday sales
Millions of mobile transactions from 800 retail establishments in the U.S. ran through IBM's computers on Black Friday, and the data was analyzed. What the data revealed was that 82% of mobile shopping on Black Friday came from an Apple iPhone or Apple iPad. That is 4.5 times the amount of mobile Black Friday shopping that came from an Android flavored device. Looking at all online shopping on Black Friday, 17.3% came from an iOS powered mobile device while 3.75% came from a device running on the Android OS.

The use of mobile devices to shop on Black Friday was up 9% over last year and now accounts for 37% of shopping traffic and 21% of online sales. Perhaps it is the bigger screen, but more sales were conducted on tablets (13.2% of the total) than smartphones (7.8% of sales). According to IBM, the average order placed on an iOS device rang up as $131.34, 18% more than the average Android sale of $111.35.

Apple's iOS devices also accounted for 26% of all mobile traffic on Black Friday compared to the 11% that came from Android. Windows Phone and BlackBerry did not generate enough traffic for IBM to provide figures for the two platforms.


source: IBM via AppleInsider

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87 Comments

1. nctx77

Posts: 2540; Member since: Sep 03, 2013

OWNED!!!

49. Finalflash

Posts: 4063; Member since: Jul 23, 2013

And another one that didn't read the article.....

67. zuckerboy

Posts: 898; Member since: Dec 22, 2011

apple employee :D

74. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

Yes, they all 'own' a wi-fi router and, hence, did all of their shopping from home or "they" traversed over to their local Starbucks for a 'wittle Ad-hoc, java and shopping. People with Androids prefer a more tangible experience and were 'Door-Busting' on Friday (in person) and not huddled in their 'wittle Starbucks comfort-zone. And, YES, 82% of iFools 'OWNED' by Apple!

75. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Two words 'improved engagement' that doesn't mean anything to you does it?

77. darkkjedii

Posts: 31313; Member since: Feb 05, 2011

Only people with android devices went to brick and mortar stores lol, that's comical. What an incredible U.S. Census employee he must be, to come up with that info.

2. N-fanboy

Posts: 543; Member since: Jan 12, 2013

...ads

3. Sauce unregistered

Impressive. Curious to read what "haters" have to say about these statistics. Especially with the recent release of the Samsung Galaxy Note 3.

6. 2oozoo

Posts: 21; Member since: Mar 11, 2013

WTF , am shocked i dont know what to say , but sure am going to sell my beast ( NOTE 3 ) to get a toy ( iphone 5s ) bcoz of these statistics ....hahahaaaa........... i can still be a happy one of the 18% android users or i can be an ***** of the other 82% , really it was a BLACK friday :D

8. Pancholo

Posts: 380; Member since: Feb 27, 2012

I don't understand how this could be a topic that induces hate, rage and activates fanboyism from every other platform. So silly. Anyway, this is probably an iOS user's response to more lines - they already camped for their idevices, why the hell should they camp for less important items in their lives?

55. bucky

Posts: 3791; Member since: Sep 30, 2009

And yet you let a cheap shot that you know would incite some fanboy. Save your breath next time :)

78. Pancholo

Posts: 380; Member since: Feb 27, 2012

Save my breath? I didn't speak a word of it! To the point - I didn't "cheap shot" anybody. I stated a fact, and whoever camps in a line for hours surely means that they love the experience they're going through because they've made such activities an important part of their lives. There is nothing wrong in doing what you love as long as it doesn't hurt anybody else. Surely you enjoy to latch on to the negative side of things. Live and let live, chap.

14. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Of course, being your typical iPhone user, you didn't comprehend the subject of the article, nor did you read it. The article was about where most mobile Black Friday shopping was done FROM. In other words, what devices people used to buy Black Friday stuff.

38. Sauce unregistered

I did rush my comment out as I was getting ready for work, and left out detail / poorly worded my comment. What I generally meant was that the Note 3, being a significantly bigger phone, was just released. Therefore, along with the Note 1 and 2, and many other large screened phones, I'm surprised that there wasn't/isn't much use of them for online shopping.

40. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Even if they were used for such, the Notes aren't out there in nearly the numbers that iOS devices are.

50. Finalflash

Posts: 4063; Member since: Jul 23, 2013

lol well at least you admitted to half the problem, worth some recognition. But the article title is stated as such and was highly misleading, even I thought it meant they sold 4 to 1 vs each other. Crazy Alan F., will find any reason to somehow bias things for Apple. Even the damn pie chart shows "iOS sales" and "Android sales" which is terrible labelling.

45. JerryTime

Posts: 468; Member since: Nov 09, 2013

Bwahahahahah! This is priceless. +1

65. PapaSmurf

Posts: 10457; Member since: May 14, 2012

The most misleading title I've read from PA in awhile.

79. Pancholo

Posts: 380; Member since: Feb 27, 2012

I had to read it a few times, both in English and Spanish, translating back and forth 'til it made sense! Call me stupid, but it sure can be misleading!

46. JerryTime

Posts: 468; Member since: Nov 09, 2013

Face Palm...

4. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Yes, PA, let's give apple's biggest troll, Daniel Dilger more exposure. If I wanted to read that idiot's pathetic "analysis" I'd read roughlydrafted. Or we can read how throughly wrong he can be here http://tracks.ranea.org/post/524619951/dan-dilger-exploding-head or here http://www.bynkii.com/archives/2008/08/happy_morning_coffee_fun_stupi.html

23. androiphone20

Posts: 1654; Member since: Jul 10, 2013

ugh, and you just feel you can be smart by being negative :/ Dilger could be way better than you

43. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Read his articles and you see a common thread - anything that trashes google or android and he'll post it in the most negative light possible. Heck he used to trash MS all the time but since they are enemies of Google now, he's on their side.

24. androiphone20

Posts: 1654; Member since: Jul 10, 2013

ugh, and you just feel you can be smart by being negative :/ Dilger could be way better than you

51. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Dude, at least do the research on that guy, he seems to be requiring mental help according to the popular consensus of him through many peers.

5. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Hey, know what all those people on iphones and ipads were shopping for? More ipads.

7. Pancholo

Posts: 380; Member since: Feb 27, 2012

Maybe this just means that people in iOS devices feel more comfortable with throwing their personal information on the internet through a mobile device. Nawww, I kid.

25. superduper

Posts: 151; Member since: Oct 20, 2013

Google is better at collecting your personal information: reading your emails (Gmail), knowing your social life (Google+), viewing your photos (Picasa/Google+), what you watch (Youtube), what interests you (Search), your credit card details (Wallet)... Skynet!

27. androiphone20

Posts: 1654; Member since: Jul 10, 2013

44. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Do you know the meaning of the word "sacked"? Nothing in that article is even remotely true.

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