The Apple iPhone X is "dead" says brokerage firm analyst



Yesterday, we told you that Apple chip supplier TSMC lowered its revenue forecast for the year, citing softer than expected sales of high-end smartphones. With that in mind, Mirabaud Securities analyst Neil Campling says that there is an oversupply of chips at TSMC which "has never been higher." And he should know; Mirabaud has tracked TSMC's inventory for over a decade.

With TSMC swimming in chips, and talk from suppliers about slowing shipments to Apple, Campling told clients in a note that "the iPhone X is dead." He comes to that conclusion from the record inventory at TSMC, which the analyst attributes to Apple's decision to stop buying the parts. And Campling says that the reason why Apple is no longer purchasing the chips is because the model will be killed off this year.

Last December, there was speculation that Apple had cut orders for the tenth anniversary model by 40%. Campling believes that the problem with the iPhone X is the price. The device starts at $999 for the 64GB model, and the analyst states that consumers are not buying high-priced phones.


Apple is expected to unveil its 2018 models in September. The current rumor has the firm introducing three new iPhone handsets for this year. The low-end Apple iPhone 9 could be priced at $550, according to KGI Securities Ming-Chi Kuo, widely acknowledged as the top Apple analyst in the business. This model is expected to feature a 6.1-inch LCD display with an edge-to-edge screen, the TrueDepth Camera, Face ID, and one single camera on back. It is expected to lack 3D Touch.

The remaining two models will reportedly be iPhone X sequels with OLED panels and Face ID. Kuo says that the Apple iPhone Xs will feature a 5.8-inch display, and the Apple iPhone Xs Plus will carry a 6.5-inch screen that apparently will be produced by Samsung.

source: CNBC

FEATURED VIDEO

87 Comments

1. TerryD

Posts: 544; Member since: May 09, 2017

The iPhone X is dead! Long live the iPhone Xs!

13. Medoogalaxy

Posts: 232; Member since: May 25, 2017

The S9+ beats the iPhone X in every single category and features listed below which has been proven and can be backed with sources. So sad for Apple. Network Speed Speedtests RAM Management Multitasking Camera Quality Video Quality Screen Quality Battery Life battery Charging Time Waterproof Replacement Cost for Glass Glass Durability Touch ID Iris Scanner LED Notifications Always On Display Samsung Pay Call Quality App Stability Headphone Jack Fast charging cable included SD card Dual Sim Heartbeat sensor Dolby Atmos DeX Pad Fully Customizable OS No Notch No Bulging Camera Back Button Fully Customizable Side Button etc.

16. Paximos

Posts: 282; Member since: Jul 26, 2012

Don't be sad.

48. sgtdisturbed47

Posts: 966; Member since: Feb 02, 2012

And yet the iPhone X outsells the S9+. Wonder why.

55. Klinton

Posts: 1408; Member since: Oct 24, 2016

I don't know if iPhone X outsells the S9+, but even if it's true, you should know that Samsung has 3 devices in this high-end AMOLED category: S9, S9+, and Note. So do not wonder anymore.

61. c.m.s

Posts: 233; Member since: Dec 10, 2017

Oh, even without any numbers to go by yet its completely safe to say that iPhone X will sell better than S9+. Go and check latest historical statistics and you will find that Apple have the top spots with a good margin. Samsung sells alot of phones but mostly cheaper ones which you can see from their ASP, its nowhere near that of Apples.

17. sgodsell

Posts: 7170; Member since: Mar 16, 2013

That's just it. It isn't price alone. It's the features and options as well. Every other smartphone including mid range and low end smartphones have finger print scanners (TouchID). Yet Apple has forced faceid on everyone without any other option to fall back on or use as the customers preference. You know like a finger print scanner. Apple doesn't even include a fast charger in their latest iPhones iPhone 8, 8+, or X. That is a disgrace. Then there is gestures which is also forced on you. Unlike Android that has launchers which can use gestures if you want, or use other methods, it's all up to the customer. Apple is even FORCING it's developers to add in iPhone X support, or your app will be rejected. Talk about a communist platform, if there ever was. iOS would be it.

18. EC112987

Posts: 1214; Member since: Nov 10, 2014

You take this phone thing a bit too serious. Just don’t buy it. It’s very simple. I use both a note 8 and an iPhone X because I like both platforms. I can tell you passionately hate iPhones. Just buy what best suits your needs and I’m sure you’ll be happier.

21. AmashAziz

Posts: 2898; Member since: Jun 30, 2014

This is one of the few times I am completely agreeing with you. I wish you made these kind of sensible comments always, rather than riding the Apple hate bandwagon.

23. Foxgabanna

Posts: 587; Member since: Sep 11, 2016

You say all that but i have both and I don't know why, but android just feels messy. The iPhone does what it does and it does it well. Similar to a Ferrari vs Honda Accord. The Ferrari you buy for the driving experience, while the Honda accord has everything under the sun and it still gets you where you need to be, but it's just an everyday occurrence that just has to "Look" good. And now that you can basically get all those features on sub $500 phones, there is no reason for me to be with Android anymore.

31. Trex95

Posts: 2380; Member since: Mar 03, 2013

Apple sold more iPhone X than note 8, S9 and S9 plus lol.

34. path45th

Posts: 402; Member since: Sep 11, 2016

By reading your long list I've decided to get... an iPhone X

35. AxelFoley unregistered

You better hurry.

47. NinoH

Posts: 131; Member since: Feb 09, 2018

Except in a couple of things the iphone X is far superior to galaxy S9! 1.software support, ask galaxy S7 users how do they feel on their outdated old Nougat based rom. 2. Build quality which is far better on iphone X IMO. 3. Facial scaning is miles better then anything that is offered in the market today. 4.Apple A11 bionic smokes every other chip on the market today. 5.Battery life is far superior on ios then on android) These are just a couple of examples IMO.

56. Klinton

Posts: 1408; Member since: Oct 24, 2016

1. To upgrade to every new OS versions is not plus, but a flop. A myth used by tech ignorant ppl. One or two OS upgrades, and no more, is best. 2. 'Build quality' of X?? Better? Are you kidding? 3. Having FPS and Iris Scan is way better bungle. 4. 'Bionic'...my azz:) Slower in everything, but loading some games(made for iOS and just ported in Android) 5. Battery life is not better than S9. Noting you listed is true. But the list of pros for S9, S9 plus is endless. And Note is in upper(different) category.

66. Trex95

Posts: 2380; Member since: Mar 03, 2013

Battery life it’s better when compare the size of battery mAh 3000, mAh 3500 of S9 and S9 plus. Iphone X only mAh 2670 even smaller than iPhone 7 Plus mAh 2915, but still performs even better for stand by. A11 it’s better Soc, but Apple needs to add more ram since IOS 11 comes with more features and system file

70. Marcwand3l

Posts: 426; Member since: May 08, 2017

Trex95 iphone's X's battery performs better in stand by because ios is a limited OS that can't do anything in background apart for some trivial stuff(like music playback) that even feature phones were capable of. The S9+ needs a big battery because it has a big 1440p screen and it's full of hardware and software features. It's basically the most complete phone package.

67. Trex95

Posts: 2380; Member since: Mar 03, 2013

All games ported to android few games made for android.

36. Khyron

Posts: 397; Member since: Sep 28, 2015

Meanwhile in android world every oem are making a notch phone ala iPhone x style Even when people really dont like te notch

57. Klinton

Posts: 1408; Member since: Oct 24, 2016

Not the respected OEMs though. Samsung will make the notch right, as it should be, and no one will ever see it. Even if it's there.

60. tuminatr

Posts: 1120; Member since: Feb 23, 2009

LOL probably true, I am not an apple fanboy but I will say that the Iphone x is very nice

2. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

No need to sell a ton of iPhone Xs when the profit margin is so high for each X sold, it already makes up for it.

7. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

Yes but now Tim cook has got to show vision since the Jobs momentum Apple has been riding on ( in my opinion) is now over. I ask myself would Jobs had release the X or would he wait till they got it even more refine. I mean with iOS we started to see the cracks because Steve seem to make sure that iOs was never release with such buggy code and when Tim try to intimidate Forstall and than fired him I felt that Apple was losing its way. Tim is a good logistic man but he is not Steve Jobs or Steve woziach. Sorry but John Ives without Steve Jobs pushing and kicking him has really seem to have lost his design desire.

59. Leo_MC

Posts: 7157; Member since: Dec 02, 2011

Cook is the CEO, he doesn't have to design new phones, that is a job for the engeniers.

8. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

Yes but now Tim cook has got to show vision since the Jobs momentum Apple has been riding on ( in my opinion) is now over. I ask myself would Jobs had release the X or would he wait till they got it even more refine. I mean with iOS we started to see the cracks because Steve seem to make sure that iOs was never release with such buggy code and when Tim try to intimidate Forstall and than fired him I felt that Apple was losing its way. Time is a good logistic man but he is not Steve Jobs or Steve woziach. Sorry but John Ives without Steve Jobs pushing and kicking him has really seem to lost his design desire.

3. rouyal

Posts: 1573; Member since: Jan 05, 2018

I don’t think Apple is too worried about it, they made the top 5 selling phones last year. I’m sure they might have less than expected sales of the X, along the lines of what an android phone sells.

6. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

Maybe but then again this sort of puts a damper on how far or how much of a risk Apple is willing to take with it's next iPhone. Without the brilliant marketing insight of Jobs will Apple play it safe for the next couple of cycles or not?

58. Klinton

Posts: 1408; Member since: Oct 24, 2016

Yup. Apple should not worry as long as the ifans buy every lame Apple's product.

4. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

who knows at this point we will all have to wait for Apples next quarter earnings to see what affect the X had on Apples bottom line - if true this is not good for most in the industry because it hurts those companies that used Apple as their main source of revenue. It also has an affect on Samsung as well - as they may get reduced orders for more OLED displays. Again only the earning reports for next quarter will tell.

5. miketer

Posts: 513; Member since: Apr 02, 2015

Somehow, it makes me feel that all such decisions from Apple shows that they're on the back foot, trying to cover lost ground. They chugged on the steam of Jobs' legacy for some years, but the next couple of years will show that Cook doesn't have it in him what Jobs' had, to lead a Co. We'll realize the fact that supply chain management and Cook goes together, but not a bigger role of leading a Co. He really really lacks, in leading the design team which is the basis of an entity called 'Apple'.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.