AMC's trial balloon is shot down; there will be no texting in its auditoriums

AMC's trial balloon is shot down; there will be no texting in its auditoriums
AMC chairman Adam Aron floated a trial balloon earlier in the week when he suggested that AMC might allow moviegoers to start texting during movie showings. The executive discussed ways that this could be accomplished, such as designating an auditorium just for texters. Another possibility discussed would allow a number of rows in the back of an auditorium to be used for texting.

After getting plenty of negative reaction from its announcement, AMC has released a statement saying that it has "heard loud and clear that this is a concept that our audience does not want." In addition AMC said, "With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres. Not today, not tomorrow and not in the foreseeable future."

Obviously theater patrons did not relish the idea of fighting a battle that it felt it had already won.

source: Forbes

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34 Comments

1. Arch_Fiend

Posts: 3935; Member since: Oct 03, 2015

A section for people who want to use their phone in the theater isn't such a bad idea. People really don't like change do they, even if its for the better.

3. UglyFrank

Posts: 2188; Member since: Jan 23, 2014

Unless they disabled the cameras & microphones, it won't work.

6. Arch_Fiend

Posts: 3935; Member since: Oct 03, 2015

Of course they wouldn't be allowed to use the camera flash or talk on the phone. they could do whatever else tho. and they would be right beside those that were acually trying to watch to movie so they could watch in peace with no distractions.

13. jellmoo

Posts: 2526; Member since: Oct 31, 2011

The biggest problem there though is the screen emits a ton of light in a dark theater. If you have a row of people behind you with their phones out lighting up the place, it's going to create a distracting experience. The simplest solution really is best here. A 2 hour break from one's phone is a small price to pay to allow for an enjoyable experience for those in the room.

14. Pattyface

Posts: 1658; Member since: Aug 20, 2014

I agree 100%

20. Arch_Fiend

Posts: 3935; Member since: Oct 03, 2015

Yeah I don't think they would create that much light lol. besides it's not like you will have 20+ people with their phones out the whole time, people don't go to the movies just to use their phones you know.

34. iWinAndroBerry unregistered

Do you go to the movies. That light sure is a huge distraction. I get your point though.

4. tedkord

Posts: 17047; Member since: Jun 17, 2009

It's not for the better. I had an ignorant asshole just this past weekend shining his phone display right in my face throughout Batman v. Superman. It's rude, and if you can't put your phone down for 2.5 hours, don't go to the movies.

5. Arch_Fiend

Posts: 3935; Member since: Oct 03, 2015

So what you're saying is, if such a section existed that guy would haven been there instead of by you and you would have been able to watch the movie in peace.

15. Pattyface

Posts: 1658; Member since: Aug 20, 2014

No what he is saying is put your damn phone down if you go to a movie.

18. 2.5GHz

Posts: 270; Member since: Apr 03, 2016

I dim my AMOLED screen to 0% and I use just the S-View Case's transparent window to text and do whatever.

9. dimas

Posts: 3240; Member since: Jul 22, 2014

I think movie ushers should always be available during the show to escort these type of idiots outside.

2. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Good, now I only have to care about the people giggling behind me.

11. ibend

Posts: 6747; Member since: Sep 30, 2014

still better than people that moaning behind me.

7. dimas

Posts: 3240; Member since: Jul 22, 2014

Not just in theaters. When assholes block my viewing on concerts with tablets, you know that there's something wrong on how their parents raised them.

10. ibend

Posts: 6747; Member since: Sep 30, 2014

protips: ask your friend to push him hard enough to divert his attention, while you smash his tablet up in the air.. its legal since its happens on concert all the time, right :D

23. dimas

Posts: 3240; Member since: Jul 22, 2014

As much I want to, doing those things in my country can make me go to jail if somebody at my back will report me to the police.

25. zinger69

Posts: 86; Member since: Feb 13, 2014

People who use tablets to record concerts or any other public event are a whole other breed of stupid.

28. Shocky unregistered

"Accidentally" knock it out of their hands, they won't do it again.

31. 2.5GHz

Posts: 270; Member since: Apr 03, 2016

That's rough, come on!

8. worldpeace

Posts: 3077; Member since: Apr 15, 2016

why did i6S+ 1080p rated as high definition (blue icon thingy) while 1080p on redmi note 2, Galaxy A5, and gazillion other phone rated as average definition?? phonearena.com/phones/Apple-iPhone-6s-Plus_id9502 phonearena.com/phones/Samsung-Galaxy-A5-2016_id981​3 phonearena.com/phones/Xiaomi-Redmi-Note-2_id9032

12. jellmoo

Posts: 2526; Member since: Oct 31, 2011

Wha... What on earth does that have to do with this article?!?

16. TerryTerius unregistered

Honestly, after a while you wonder if these random irrelevant comments are really even random.

17. Pattyface

Posts: 1658; Member since: Aug 20, 2014

You seem fairly insecure..

19. Bjray

Posts: 199; Member since: May 29, 2014

There should be a movie theater mode. Screen dimmed to 1% and sound muted. As a convenience it could auto disable itself after 2 hours. Everyone is happy.

21. smacsteve

Posts: 86; Member since: May 16, 2012

I don't give a s**t what they "allow" if I need to reply to or check a text while I'm at a movie, then I'll do it! The can go to hell!

36. EclipseGSX

Posts: 1770; Member since: Oct 18, 2011

If that text is so damn important and you can't go without your phone for a few hours why even go to the movies? Do you wake up every few minutes to text your bros back while sleeping?

22. TechDork

Posts: 399; Member since: May 10, 2010

This could be a serious problem, I mean people have kids & if they have babysitters & something goes wrong & they can't text them, I mean....then what? Do people not think of worst case scenarios before implementing such rules? Idk how I feel about that.

24. gaming64

Posts: 234; Member since: Mar 22, 2016

That is either if you stupidly hire a random babysitter. Want my advice? Don't go to the movies. The purpose of theaters is quality entertainment without distraction.

26. zinger69

Posts: 86; Member since: Feb 13, 2014

Here's what you do- 1)You get up from your seat. 2) Walk to the lobby. 3) Make your call or send/read your texts. 4) Walk back to your seat. Seems pretty straight forward to me.

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