AMC might allow moviegoers to text during movies

Former Philadelphia 76'ers CEO Adam Aron is AMC's new CEO and he has fresh ideas about the use of mobile devices in the theater

Former Philadelphia 76'ers CEO Adam Aron is AMC's new CEO and he has fresh ideas about the use of mobile devices in the theater

Did the temperature in hell just drop a few degrees? Was that a flying pig that just buzzed by your ear? Are Apple fanboys and Android fanboys breaking bread with each other, living in harmony and peace? What prompted us to ask if the world has changed is an interesting development from movie theater owner AMC.

The top executive of the world's largest theater chain, CEO Adam Aron, has come to the conclusion that you can't fight city hall. In other words, AMC is considering a plan that would allow some theaters to be open to mobile-device users. Yes, those buying a ticket for those specific theaters will be able to use their handset while a movie plays, without fear of getting tossed from the building.

AMC's Aron, who is new to the industry, is looking to shake things up. In an interview in trade mag Variety, the executive says that by offering mobile-friendly showings, AMC can attract a younger crowd. Some of the possibilities that he mentioned include having a special section in each theater where mobile use would be permitted. Another idea would be to designate some auditoriums as being totally mobile device friendly.

It is pretty obvious that AMC's CEO isn't necessarily a big fan of allowing movie-goers to text during a movie. It is distracting and tickets aren't cheap. "There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on," Aron says. But he admits to being "a big fan of experimenting and testing on everything that we do to see if there aren’t alternative ways of doing business."


There is no word on when AMC might start testing out this concept. If it results in getting millennials to buy more movie tickets at the cost of upsetting a few customers, will AMC consider the testing a success? And if AMC does manage to work this out, don't be surprised to see other theater companies opening up their doors and welcoming smartphone users inside.

source: Variety via Engadget

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30 Comments

1. wando77

Posts: 1166; Member since: Aug 23, 2012

Easy..... have the back couple of rows for phone users

3. phonehome

Posts: 812; Member since: Dec 19, 2014

And other illicit activity.

5. ibend

Posts: 6747; Member since: Sep 30, 2014

like recording the movies and throw it to torrent? :D

9. TerryTerius unregistered

Yeah. There's going to be a torrent of something alright.

2. BradyCrack

Posts: 835; Member since: Dec 29, 2015

"Are Apple fanboys and Android fanboys breaking bread with each other, living in harmony and peace? " Sigh* I wish. Anyway what's the point of watching the movie if you intend to check your phone notifications? Like are you expecting a business call?

4. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Finally a profile pic. Likey?

7. RebelwithoutaClue

Posts: 5474; Member since: Apr 05, 2013

It looked like the Apple logo gave the Android logo a blowjob, but it's a heart, awwww

8. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Dammit.

11. TerryTerius unregistered

Of course it's a heart, who the hell doesn't love blowjobs? I mean.... Maybe not from a fruit, but I've heard of stranger kinks.

12. RebelwithoutaClue

Posts: 5474; Member since: Apr 05, 2013

hahaha if people can get their kinks of having sex as furries, a fruit doesn't sound that farfetched

13. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Come on guys?!

20. gersont1000

Posts: 473; Member since: Mar 13, 2012

I DID NOT see a heart lol.

6. Sidewinder

Posts: 515; Member since: Jan 15, 2015

If you can't we yourselves from using the phone for a couple of hours, then you shouldn't be watching movie at a theater.

10. TerryTerius unregistered

AMC Phipps is probably the nicest movie theater I've ever been in. They have plush Reclining lounge chairs, wine and spirits you can carry into the theater, and some pretty damn good food (for a movie theater). I go there 7 or 8 times a year. The tickets are far from cheap, but it's so worth it considering everything you get in return. People don't pay $20-$50+ to have inconsiderate phone addicts distracting them because they can't abstain from texting for two hours. I think this is a bad move. But... I suppose throwing them all away up into the back where they can't bother anybody might work.

14. darkkjedii

Posts: 30723; Member since: Feb 05, 2011

AMC needs their asses kicked for that Walking Dead finale.

15. TerryTerius unregistered

I'm pretty sure the AMC Network and AMC theaters are two separate companies.

28. darkkjedii

Posts: 30723; Member since: Feb 05, 2011

Well kick their asses too, for having the same name lol.

22. downphoenix

Posts: 3165; Member since: Jun 19, 2010

different companies bruh.

25. VZWEMP

Posts: 158; Member since: Dec 11, 2008

hahahahahaah this dude.

16. Trakker

Posts: 283; Member since: Feb 11, 2016

Its gonna make recording a new movie much easier when if they're caught just have to say they were just texting.

17. natypes

Posts: 1110; Member since: Feb 02, 2015

Smartphones are the main reason I no longer go to theaters regardless of what is playing.

19. Hoggington

Posts: 356; Member since: Feb 23, 2016

Seems a little extreme. Have you had lots of issues with people with phones in theaters?

18. Hoggington

Posts: 356; Member since: Feb 23, 2016

High quality Cams will be flooding the torrent sites. And as others have mentioned... This would have to be in the back rows only. This would be disaster I think.

21. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I guarantee this will cause me to go to the theater less, assuming that my local theater enacts this policy themselves. If they do this, I'll only go if it's a movie that I just have to see in theaters.

23. acruzlu unregistered

If they allow that shouldn't the people that are texting sit near the back because there are people who enjoy going to the movies and not want to see the light coming from someone's phone.

26. PHYCLOPSH

Posts: 636; Member since: Jun 28, 2014

If AMC allows texting during movies I'll be going to Regal instead.

27. Mreveryphone

Posts: 1789; Member since: Apr 22, 2014

I'll just wait for it to come out on kodi since phones record in 4k now lol

29. joevsyou

Posts: 1091; Member since: Feb 28, 2015

no thanks... I am very addicted to my phone and still do not approve of someone using their phone during the show, Personally i drop my brightness all the way down and on top of that throw my bluelight filter on to dim it even more. Depending on the movie i may get bored and glace at my phone real quick and look at the time. Some movies i won't even look at the time.

30. adamvzwez

Posts: 51; Member since: Mar 29, 2015

this is just pure autism

* Some comments have been hidden, because they don't meet the discussions rules.

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