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Windows Phone marketing exec bails after 5 months

Posted: , by Scott H.

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Windows Phone marketing exec bails after 5 months
It seemed like big news last year when long-time Samsung executive Gavin Kim left his position as Vice President of Content and Services to defect to Microsoft, where he was put in charge of the Windows Phone marketing campaign. Whatever weight you assigned to that move must now be tempered by Kim’s departure from Microsoft, just 5 months after picking up the reigns. Kim is moving to NQ Mobile, a mobile security company, where he will serve as their Chief Product Officer.

It’s hard to say what, if anything, this means for the long-term health of Windows Phone marketing. Perhaps the “mixed results” that Nokia reported last week in European Lumia sales and some of the blow back from the “Smoked by Windows” in-store challenges that went awry encouraged Kim to look elsewhere. Or perhaps Kim saw a more suitable opportunity in NQ Mobile – notably, two other prominent Samsung executives have moved to mobile security company to take up leadership positions in the past few months.

NQ Mobile doesn’t have much presence in the U.S. market, but they have a strong presence in Asian markets, particularly China. As a result, NQ Mobile can claim (probably correctly) that they provide the most widely-used mobile security app in the world. The company indicated that they hope to build on their success in Asia to develop relationships with OEMs and carriers in North America; that might be quite a fight, as security company Lookout currently has a tight grip on the mindshare of North American smartphone users.

Executives tend to white wash any problems when they voluntarily leave a company, so we probably won’t ever learn the exact reasons for Kim’s departure from Microsoft. What do you find more likely? Is NQ Mobile just a better match/opportunity, or was Kim trying to get out before he could be linked to the continued inability of Windows Phone to grab more market share? Let us know your take in the comments below.

source: Redmond Channel Partner via TechCrunch

8 Comments
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posted on 23 Apr 2012, 11:30 5

1. networkdood (Posts: 5505; Member since: 31 Mar 2010)


good luck!!

posted on 23 Apr 2012, 11:51 3

2. jack1059 (Posts: 72; Member since: 31 Mar 2012)


Leaving after 5 months? I've worked in a number of big organisations and a revolving door is a signal that all is not well. Mind you, only one guy so who knows. But still. A chance to get in at the bottom floor of WP7 and you leave after 5 months to go to NQ Mobile? That's a bad sign.

posted on 23 Apr 2012, 11:57

3. cripton805 (Posts: 907; Member since: 18 Mar 2012)


Or maybe he just has strong faith in Nq mobile. If that takes off, he has a good chance he will make big bucks in shorter time. The windows platform will most likely be a smoother gradual rise. I think he decided to take a risk.

posted on 23 Apr 2012, 13:38 1

5. JeffdaBeat (unregistered)


I read a story on TechCrunch yesterday from an ex-employee of Microsoft and his view of what's wrong with the company. Of course you have to take this with a grain of salt, but there may be some context to this story...

http://techcrunch.com/2012/04/22/frustration-disappointment-and-apathy-my-years-at-microsoft/

posted on 23 Apr 2012, 12:21 1

4. droiddomination (Posts: 203; Member since: 01 Dec 2011)


i think it is about his resume'.. no exec cares about any company. they are similar to reporters, go where the big story is so to speak. at a glance, samsung, windows, big chinese company? looks good to me...results ahhh, who cares...at the end of the day it is about how crooked he can be right?.

posted on 23 Apr 2012, 13:40 1

6. JeffdaBeat (unregistered)


But at the same time, staying with a company for a short time, no matter how senior you are, isn't a good thing. Future companies won't trust that you'll be around for the long haul. No one wants to deal with executives constantly leaving after a few months. Something bad would have had to happen or something amazing at NQ...

posted on 23 Apr 2012, 16:04

7. lubba (Posts: 1310; Member since: 17 Jan 2011)


If can't handle the job, guess gotta leave or be canned. He new the challenge when he came in. Leaving in 5 months? Well another is maybe he just could get his way and it made it hard for him to produce results.

posted on 23 Apr 2012, 16:21

8. Sniggly (Posts: 6474; Member since: 05 Dec 2009)


I'd say that Droidrage was a stupider idea than Smoked. Smoked actually showed the benefits of WP devices. However, it did open the door for major gaffes like the one that Sahas dealt with.

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