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Was RIM behind the "Wake Up" protests outside that Australian Apple Store?

Posted: , by Alan F.

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Was RIM behind the
Last week, we told you about a bus load of protesters that pulled up to an Apple Store in Australia with signs that read, "Wake Up." The group chanted the same two words in an attempt to portray iOS users as being mindless sleep hypnotized by the crew in Cupertino. An accompanying web site also seemed to shout, "Wake Up," and also had a countdown timer clicking off the seconds to an unknown event. Samsung was originally considered the culprit due to the other shots that the Korean manufacturer had taken against Apple recently. From an entire ad campaign poking fun at Apple iPhone fanatics waiting in line for the next model, to a video portraying the same iOS clutching group as being sheep, Samsung seemed a good choice to have put this all together.

Samsung Australia later denied being involved in the protest which left everyone a bit curious as to who the mastermind was. James Croft from MacWorld's MacTalk podcast did some digging into the "Wake Up" web site source code and found this to be a Doubleclick source identifier with a number of src=2215527;type=black822. When the numbers are sifted through Google, you see a number of hits that lead to RIM's Australian web site. We aren't talking about a BlackBerry fan site here, we are talking about RIM's own Australian based web site.

Blunty has apparently worked for BlackBerry

Blunty has apparently worked for BlackBerry

More support for RIM's involvement comes from "Blunty's" participation in the event. "That is the gentleman who by coincidence or design (we'd go with the latter) was at the Apple Store in question and was able to video the protest. It seems that "Blunty" has worked with BlackBerry before, even penning a glowing review of the BlackBerry PlayBook before its arrival in the country.

If all of this is true, and at this point RIM has yet to comment one way or the other, it would seem that Samsung deserves an apology. As for RIM, well, we're not sure what the Canadian manufacturer could possibly gain from this promotion. Perhaps it is just the beginning of an ad campaign for the new BlackBerry 10 handsets. With the BlackBerry World Conference beginning May 1st, the timing might just fit.

source: MacWorld via RedmondPie

56 Comments
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posted on 29 Apr 2012, 22:41 9

1. onethreealpha (Posts: 14; Member since: 28 Mar 2012)


Hard to wake up i-victims even with a "rim"-job like this.
After all, the iphone is the opiate of the technologically illiterate...

posted on 29 Apr 2012, 23:02 5

4. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


have u ever considered that they enjoy their iphones and dont need anything else?

and as for rim, idk what phone they expect ios users to "wake-up" to… maybe an android or wp device...

posted on 30 Apr 2012, 08:45 3

27. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)


I don't care who did that Samsung or RIM, but that was good! :)

posted on 30 Apr 2012, 11:06

34. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Too bad study after study shows Apple users are more tech savvy

posted on 30 Apr 2012, 11:40 3

37. remixfa (Posts: 14188; Member since: 19 Dec 2008)


to bad study after study shows that samsung outsold apple in Q1 2012 so therefore you should not be posting any longer.

sup honorless liar.

posted on 01 May 2012, 02:22

53. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


So will you stop posting since I linked Apple winning by 3 million smartphones?

posted on 30 Apr 2012, 11:47 3

42. Sniggly (Posts: 7183; Member since: 05 Dec 2009)


Do I really need to repost the link to the survey you are misquoting to prove ONCE AGAIN that you're wrong about iPhone users being tech savvy?

posted on 30 Apr 2012, 11:48 4

43. remixfa (Posts: 14188; Member since: 19 Dec 2008)


you know he cant read sniggly, so why even try?

posted on 30 Apr 2012, 11:52 2

44. Sniggly (Posts: 7183; Member since: 05 Dec 2009)


Mainly so our audience gets a clear picture of just what a f**king moron Taco is.

posted on 30 Apr 2012, 12:00 2

45. remixfa (Posts: 14188; Member since: 19 Dec 2008)


ha. can it be more clear? they already know he was a mindless troll, but now they can add honorless liar to it as well since he so obviously is not honoring his end of the bet that he touted for months.

posted on 30 Apr 2012, 13:10

47. networkdood (Posts: 6328; Member since: 31 Mar 2010)


Dude, I literally know over 100 iphone owners and maybe 1 is semi-techy savvy. I know of 10 people like me who own Android and we considered the tech geeks of my town.

posted on 01 May 2012, 02:21

52. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Let's go with your "friends" instead of real data then

posted on 01 May 2012, 02:35

55. Sniggly (Posts: 7183; Member since: 05 Dec 2009)


But the real data doesn't support you either, Taco. I f**king LINKED that study you keep misquoting. In it, iPhone owners were identified as more likely to be early adopters, but of course that's explained by the zerg rush on every single new Apple product since the original iPod. Android owners tend to be later adopters; in other words, we will wait and see what's coming out before making our purchases.

Also in that study, the part you missed, iPhone owners were identified as preferring a prettier gadget which only did a few things, whereas Android owners preferred an uglier device that did a ton of things.

ALSO, iPhone owners identified themselves as higher maintenance, a trait of someone who's not tech savvy, as they need to be babied along with their devices.

So no, according to the study that you're thinking of, iPhone owners are NOT. f**kING. TECH. SAVVY.

So DROP it already. Like you did a few days ago when I shut you down with these inconvenient truths.

posted on 30 Apr 2012, 14:48

48. RageQuit (Posts: 41; Member since: 05 Sep 2011)


When the studys apply to the same price brackets($200 per phone) it reversed. go take your useless statistice elsewere to troll.

posted on 01 May 2012, 00:38

50. frydaexiii (Posts: 1239; Member since: 01 Dec 2011)


Too bad study after study shows that Taco is an idiot who can't come up with proper statistics other than those shown on Mac fansite?

posted on 30 Apr 2012, 11:45 1

41. jmoita2 (Posts: 930; Member since: 23 Dec 2011)


ish**p simply refuse to take the red pill. They are happy enough to remain in the Matrix.

posted on 29 Apr 2012, 22:42 3

2. RaKithAPeiRiZ (Posts: 1386; Member since: 29 Dec 2011)


conspiracy theory...

posted on 29 Apr 2012, 22:55 22

3. ron1niro (Posts: 54; Member since: 28 Mar 2012)


I knew it wasn't Samsung that had done this. I'm neither a Samsung, nor Apple device user, i prefer Nokia devices but i hate it when this site posts such things. You are quick to point fingers as if you are inciting rivalry. Next thing you will know is that it wasn't even RIM. Someone from Australia wrote that the group that did this is independent and that the Apple store wasn't their only target as they went on to do the same outside other big stores. I just wish you could do your job. Report news and review things but don't come up with conspiracy theories and don't give us your point of view because that makes you biased. Tell us what happened and leave the readers to come up with their own conspiracy theories. For the readers, i wish some of us could think before we write something and stop this stupid fanboyism. Nuff said.

posted on 29 Apr 2012, 23:20 5

7. plgladio (Posts: 313; Member since: 05 Dec 2011)


Well said...

posted on 30 Apr 2012, 08:46 1

28. ZEUS.the.thunder.god (unregistered)


its iPA and obiously biased. these guys wont let go of a chance to bash android, samsung or google. this is not the first time PA has come up with a misleading article. apart from Michael H. try to anyone`s article and you would know.
+1 for you for speaking the truth.

posted on 29 Apr 2012, 23:11 3

5. a1000smiles4u (Posts: 84; Member since: 24 Apr 2012)


If it was RIM then they probably need to wake up from coma considering thr last few quarter's results before asking other to wake up.
Had samsung done this would have made some sense
Nokia too out of completion until they accept Android

posted on 29 Apr 2012, 23:19 11

6. plgladio (Posts: 313; Member since: 05 Dec 2011)


Alan please stop posting article like this? Do you know that was from Samsung before? Why you posted the article and making people to go against Samsung?
This is too bad, if you still want to post just ask whom we are suspecting. This leads to a unwanted confussion.

posted on 29 Apr 2012, 23:57 8

9. matrix_neo (Posts: 321; Member since: 03 Nov 2011)


I agree, it created confusion to the readers. he did also a bad publicity to samsung coz launching of galaxy s3 is few days away. Directly accusing samsung as the mastermind but with rim he's playing safe. Pretty obvious which side you're in, baaa baaa black sheep?! Maybe in he's next article is nokia or HTC.

Everyday I read news here in pa but this one really pissed me off, be fair in writing an article no matter what company is involved.

posted on 30 Apr 2012, 00:58

16. plgladio (Posts: 313; Member since: 05 Dec 2011)


A good news I went through, just thought to share:
http://www.techday.co.nz/netguide/news/whos-behind-the-apple-wake-up-campaign/23282/

posted on 29 Apr 2012, 23:37 8

8. GeekMovement (Posts: 1521; Member since: 09 Sep 2011)


Agree, they (PA or maybe just Alan) shouldn't be making assumptions. It's probably left bad impression towards Samsung to many people. I know I was really disappointed in Samsung when I read that news because I couldn't believe such a well respected company going as far as placing people standing outside protesting. That would have been too aggressive on their part. Glad to know Samsung isn't behind that.

posted on 30 Apr 2012, 08:49

29. ZEUS.the.thunder.god (unregistered)


its not just Alan or Ray S but its everyone from iPA except Michael H.

posted on 30 Apr 2012, 00:08 3

10. mas11 (Posts: 1032; Member since: 30 Mar 2012)


I like the idea of a "Wake Up" campaign. I think this should be done at Apple stores across the U.S. Many people buy iPhones because they are popular instead of buying a phone based on what they really want. What if you want 4G Lte, a huge screen, customization or a physical keyboard? You can't get that in iOS devices. I’m sure many people who own iPhones would like those options if they just tried other phones.

posted on 30 Apr 2012, 01:31

20. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


the problem is rim has nothing to "wake up" to… and staging protests outside competitors stores is not a good advertising campaign…

and if someone wants 4g, or a ginormous screen, they would get an android device… but people who have iphones want their iphones and like their iphones… as satisfaction surveys have shown

posted on 30 Apr 2012, 01:45

21. thebikerboi2 (Posts: 144; Member since: 01 Apr 2011)


it just depends on what phone you enjoy more, i've been a happy owner of an iPhone 4 since march last year not thinking of changing any time soon

posted on 30 Apr 2012, 02:16 1

22. mas11 (Posts: 1032; Member since: 30 Mar 2012)


They may enjoy their iPhones, but a lot of iPhone users want 4G Lte and a bigger screen in the next iPhone. Why wait when you could get that now in an Android or Windows Phone device. And if you're happy with you're iPhone that's great, but I encourage people to try new phones. I've used my friends' iPhones and found that I enjoy Android devices more. I would also love to try out a Windows Phone, but they are pretty rare right now. I'm just saying a lot of iPhone users have never tried another phone they will just buy whatever Apple decides to sell them.

posted on 30 Apr 2012, 11:08

35. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


A lot of iPhone users have tried android and found out it has bad battery life, is buggy, force closes and lags. So they prefer iPhone.

Tally me for trying android and not liking it.

posted on 30 Apr 2012, 11:42 1

38. remixfa (Posts: 14188; Member since: 19 Dec 2008)


amazing since iOS5 users report tons of issues as well as bottom barrel battery life as PROVEN by the GSM Arena study in which the iphone barely stays on the battery life charts.

Taco your such a liar its not funny.

posted on 30 Apr 2012, 12:55

46. mas11 (Posts: 1032; Member since: 30 Mar 2012)


Dude you're trying the wrong Android phones. I had a Samsung Intercept and it sucked. I would have rather had an iPhone, but then I got a DROID 4 and it's very smooth and I’ve had no issues with it. Now the battery life is good for a 4G Lte phone and I know an iPhone's battery lasts a little longer, but an iPhone isn't running a 1.2 GHz Dual-Core Processor, lighting up a 4" screen and a physical keyboard, and running on 4G Lte. So the iPhone sacrifices those features for a better battery life. Plus look at the DROID RAZR MAXX it lasts way longer than an iPhone and it has all those features listed above minus the physical keyboard, but with a larger screen and still manages to be thinner than the iPhone.

posted on 30 Apr 2012, 00:15 3

11. Sniggly (Posts: 7183; Member since: 05 Dec 2009)


The wake up campaign was funny, but an ad campaign sucks if people don't know what it is they're supposed to be buying. If this is RIM's doing, they dropped the ball big time.

posted on 30 Apr 2012, 11:43

39. remixfa (Posts: 14188; Member since: 19 Dec 2008)


if its a build up to something, then its not a waist of time. It gets the buzz out there because people are curious to who is doing it. If the original article was "RIM pays people to protest apple stores".. we all would have just laughed at its stupidity and not thought about it again.
If this is some sort of teaser for their BB10 campaign it may just be a small piece of the total puzzle.

posted on 30 Apr 2012, 00:44 2

12. JcHnd (Posts: 81; Member since: 30 Apr 2012)


As if RIM had the funds to make an advertising campaign... yeah right ...

posted on 30 Apr 2012, 00:47

13. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Suing the one who organized this wake up campaign would be no problem for Apple

posted on 30 Apr 2012, 00:48 1

14. gayasarafe (Posts: 25; Member since: 06 Mar 2012)


i think phonearena should call scotland yard!!

posted on 30 Apr 2012, 00:50 1

15. taco5OO (banned) (Posts: 3; Member since: 29 Apr 2012)


Apple fans don't need to wake up. They are in good hands with Tim Cook

posted on 30 Apr 2012, 08:44 2

26. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)


"Apple fans don't need to wake up. They are in good hands with Tim Cook"

Seams that you like to be in someones hands, shepherds hands...

posted on 30 Apr 2012, 01:00 4

17. pongkie (Posts: 505; Member since: 20 Aug 2011)


it's tim cook he doesn't want the sales people snoozing at work

posted on 30 Apr 2012, 02:33

24. groupsacc (Posts: 232; Member since: 28 Feb 2012)


lol .

posted on 30 Apr 2012, 01:02 5

18. sarb009 (Posts: 294; Member since: 15 Jun 2011)


all sheep were sheep are sheep and will be sheep no matter what everybody says because they are SHEEP as simple is that.

posted on 30 Apr 2012, 01:19 3

19. jove39 (Posts: 1334; Member since: 18 Oct 2011)


Yeah...like RIM has money to waste for these s**tty protests!

posted on 30 Apr 2012, 02:21

23. rawbow (Posts: 428; Member since: 30 Mar 2012)


You talking about conspiracy theories...!! It's on noob..here it goes.." apple paid people to protest in front of their own stores and then paid phone arena to blame it on Samsung..lol..bad publicity for Samsung- accomplished" ..P.S. I am a big fan of smartphones and the theory above is to beat PAs theories..haha

posted on 30 Apr 2012, 08:14

25. keithrandy (Posts: 21; Member since: 05 Feb 2010)


I find it extremely hilarious that RIM of ALL COMPANIES has the nerve to tell someone else to wake up! Didn't y'all fools just get a webkit browser a year ago?!?

posted on 30 Apr 2012, 09:02

30. mercorp (Posts: 985; Member since: 28 Jan 2012)


Rim should have spend the $ on rad on bbos10!wtf!

posted on 30 Apr 2012, 09:11

31. mercorp (Posts: 985; Member since: 28 Jan 2012)


I wonder what apple royally will say.

posted on 30 Apr 2012, 09:27 1

32. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)


He wil say something like:
We...
We...
We...
And so on...

posted on 30 Apr 2012, 10:06 2

33. iami67 (Posts: 318; Member since: 18 Oct 2011)


Apple is behind this. it is just another one of there marketing strategies. Think about it. since Jobs past away apple has been in a decline. By doing this it keeps apple in the minds of everyone. first lets blame samsung so everyone thinks wow samsung must be scared if there doing something like this about iphones i dont have a smart phone yet but let me see why samsung is scared. The about a week or two later it comes out on the internet that Rim is behind this and the same stuff now about Rim being the bad guy. So now there is no proof that either company did this yet a lot of people who only read the samsung part think samsung is dirty and people who read the Rim part think rim is dirty and clean in everyones mind is wow apple must be really good if everyone is taking cheap shots at them . Apple products suck but the marketing are genious.

posted on 30 Apr 2012, 11:10

36. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Apple had their best quarter ever after he passed and had a huge quarter in Q1.

posted on 30 Apr 2012, 11:45 4

40. remixfa (Posts: 14188; Member since: 19 Dec 2008)


yea, that was christmas quarter with a new phone. that had nothing to do with him being alive or dead.
they had less sales in Q1 than samsung did...
wait.. wasnt there a bet that if samsung outsold Apple, you would no longer post??

yup, your a liar.

posted on 01 May 2012, 02:23

54. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


iPhone beat Samsung by 3 million. Please honor your word and stop posting here.

posted on 30 Apr 2012, 14:57 3

49. tedkord (Posts: 5307; Member since: 17 Jun 2009)


But...Taco said it was obviously Samsung.

Of course, he also said that PA's review of the Rezound said the phone was laggy, while the review actually said it had no hint of lag. And he said that Android was buggier than iOS, but the only study done showed that iOS crashed apps significantly more than Android.

Seems that what's obvious to Taco doesn't have much to do with reality.

posted on 01 May 2012, 01:49

51. lateralus (Posts: 6; Member since: 23 Apr 2012)


regardless of who is behind this, i don't think it's the best idea to insult the customers you're trying to convert to your product

posted on 01 May 2012, 04:18

56. grif_ (Posts: 61; Member since: 28 Apr 2012)


RIM Australia did admit they they were behind the protest.

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