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The black area with the HTC logo on the One M8 isn't just "empty" space, says exec

The black area with the HTC logo on the One M8 isn't just "empty" space, says exec

When the HTC One M8 was officially announced (and launched) last month, quite many people complained about the bezel size around its screen, and about the apparently unused space just below the display, where the HTC logo is positioned. Since the new handset comes with on-screen buttons, why is there need for that space (which included capacitive buttons on the 2013 HTC One)?

Well,
The black area with the HTC logo on the One M8 isn't just "empty" space, says exec
there may not be an actual need for it, but Jeff Gordon, Senior Global Online Communications Manager at HTC, is making sure that you know it’s not just “empty” space there. He recently tweeted that underneath the “black area with the HTC logo on M8” there's "a huge amount of circuitry, antennae, etc.” He also mentioned that "stretching the screen" to cover that area "would destroy the aspect ratio." 

So the M8 is what it is in the end. It is true that the handset isn’t offering the best screen-to-size ratio among flagship smartphones, but customers who like it are probably overlooking this aspect anyway.

The One M8 went on sale in the US and the UK on March 25, with Canada, Taiwan and other markets getting it shortly after that. It will be gradually released around the world starting this month. If you haven’t done it yet, you should check out our HTC One M8 review here to find out more about this new Android KitKat smartphone.


source: Twitter (1), (2)

65 Comments
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posted on 02 Apr 2014, 14:02 8

1. khaldoon (Posts: 29; Member since: 17 May 2013)


How about at least letting the logo light up or smth . Even better why now keeping the buttons on this bezel beneath the display and giving the logo the function of the home button . I knew that the bezel is a must for the boom sound but they should have played it smartly not to let people complain about

posted on 02 Apr 2014, 14:09 25

8. maherk (Posts: 786; Member since: 10 Feb 2012)


they should have ditched the on screen buttons and used this black bar for capacitive touch buttons

posted on 02 Apr 2014, 14:26 2

13. hurrycanger (Posts: 793; Member since: 01 Dec 2013)


I know right. That Jeff guy clearly doesn't understand what people mean when they say "empty space". xD

posted on 02 Apr 2014, 15:26

21. camera531 (Posts: 119; Member since: 30 Jun 2012)


The Sense software is evolving and now has onscreen buttons, which will be on a lot of different HTC phones. The M8 needs the extra bezel for components for the front speakers. It now looks "empty" compared to the M7 because the software no longer requires capacitive buttons. It's just unavoidable for this particular model. They needed the extra space for internals and couldn't utilize it for capacitive buttons this time.

posted on 02 Apr 2014, 15:36 7

22. jellmoo (Posts: 629; Member since: 31 Oct 2011)


Sorry, but that's a poor excuse. If ROM makers can put together a system that detects whether there are capacitive buttons or not, HTC can surely do the same. They had an opportunity to improve on their previous design and instead went about the absolute worst path they could take.

Either they launched too early and had to live with a terrible design choice, or they legitimately think that wasted space contributing to an oversized device is a good thing. Either way it's not particularly good...

posted on 02 Apr 2014, 16:11 3

23. maherk (Posts: 786; Member since: 10 Feb 2012)


that's the worst excuse I have ever read. Sense was doing great without the on screen button, and they are optional fyi. HTC made a bad decision going with them since 5" with on screen buttons is the same as 4.7" with capacitive touch buttons, so basically you are trading a smaller phone for those on screen buttons.

posted on 02 Apr 2014, 17:37 3

30. taz89 (Posts: 2009; Member since: 03 May 2011)


Didn't they also say during the m7 announcement that they went for the 2 buttons because there "research" said that's what most people mainly use. I would much rather have had the capacitive buttons there and get the full 5" screen. Right now even 5 months after kk release there is barely that many apps actually using the immersive mode so in most apps the m7 actually has more usable screen than the m8..

posted on 02 Apr 2014, 18:20

38. LionStone (Posts: 444; Member since: 10 Dec 2010)


Thank God you don't design for HTC.

posted on 03 Apr 2014, 07:38 1

58. dexter_jdr (Posts: 1094; Member since: 28 Jun 2012)


jeff gordon is just plain stupid. he cant fool us people that easily.
he's just making excuses coz htc cant manage circuitry better.
every phone has circuits inside wtf is he saying.

there is no dead space inside a phone- they equally distribute components inside a phone for efficiency. he is just making excuses.

posted on 02 Apr 2014, 16:21

26. Birds (Posts: 961; Member since: 21 Nov 2011)


I misread the tittle. I thought it was gonna be something along the lines of "The All New HTC One (M8) Has a hallow chamber underneath the front HTC logo to act as resonating chamber for the speakers," or something cheesier LOL.

And also, couldn't that have meant, HTC could have fitted at least a 5.2 inch screen on this thing and put the circuitry under there? That whole area is glass sooooo....

posted on 02 Apr 2014, 14:02 7

2. N.Reynolds (Posts: 257; Member since: 15 Feb 2011)


I love the new HTC One (M8) and will be getting it. With that said I absolutely hate the bezel and you can not tell me it wasn't avoidable. I call B.S.

posted on 02 Apr 2014, 14:23 2

12. AliNSiddiqui (Posts: 356; Member since: 19 Sep 2012)


Believe what you want.

posted on 02 Apr 2014, 14:26 1

14. cncrim (Posts: 460; Member since: 15 Aug 2011)


No excuse for HTC, if she can't come up some way hide somethine like that and their design team need to replace.

posted on 02 Apr 2014, 18:20

36. LionStone (Posts: 444; Member since: 10 Dec 2010)


It wasn't avoidable, get over it, you are wrong.

posted on 02 Apr 2014, 14:02 9

3. jellmoo (Posts: 629; Member since: 31 Oct 2011)


Then why use the on screen buttons? If you absolutely need that space to exist, why not use that area for the soft keys? Heck, they had an opportunity to improve on the M7, and make the HTC logo a home button. Keeping that space there but empty is an appalling design choice.

posted on 02 Apr 2014, 14:27 1

15. cncrim (Posts: 460; Member since: 15 Aug 2011)


Exactly.

posted on 02 Apr 2014, 14:02

4. brar.arsh (Posts: 121; Member since: 12 Sep 2012)


Am Loving my One. :)
BTW In Canada it's also available in Canada, I got it on 27th from Rogers.

posted on 02 Apr 2014, 14:04 16

5. Lt.Green (Posts: 320; Member since: 13 Mar 2014)


Antennae circuitry my a$$.

posted on 02 Apr 2014, 14:05 4

6. tedkord (Posts: 4288; Member since: 17 Jun 2009)


So keep the capacitive buttons there and get rid of the space wasting on screen buttons.

posted on 02 Apr 2014, 14:08

7. datphoneguy (Posts: 136; Member since: 15 Sep 2013)


As someone who graduated from the M7 to the M8, the black area doesn't bother me in the slightest personally.

posted on 02 Apr 2014, 20:23 1

45. fanboy1974 (Posts: 1109; Member since: 12 Nov 2011)


Speak for yourself. Bad design decision to waste space like that.

posted on 04 Apr 2014, 23:44

63. g2a5b0e (Posts: 2105; Member since: 08 Jun 2012)


He did. What part of "doesn't bother ME" did you not understand?

posted on 02 Apr 2014, 14:15 9

9. nexusdude (Posts: 142; Member since: 22 Aug 2013)


NONSENSE! or at least the arguments he uses:

Why not capacitive buttons? HTC do them since like ever and I'm sure they know how to squeeze the needed sensors and stuff without blocking the "antennae".

If they feared "destroyed" aspect ratio, why did they put software buttons in the first place? They are known for destroying screen real estate and therefore the aspect ratio. So, stretching the display could have delivered a correct aspect ratio with the soft buttons.

The average customer doesn't care about antennae, he cares about compactness and good looks. HTC failed at engineering and screwed up the design, the latter being a huge priority when choosing a phone.

Let the discussion begin.

posted on 02 Apr 2014, 14:41 1

17. cncrim (Posts: 460; Member since: 15 Aug 2011)


bulleye!!!! I keep tell everyone HTC design engineer department is not think from customer perspective, or should I say they cant think 3 or 4 task a head.

To HTC, if PA can submit my feedback. My advice is the ideal killer phone Samsung/Iphone is combine LG G2 with HTC front speaker and aluminum body.

posted on 02 Apr 2014, 15:23 1

20. camera531 (Posts: 119; Member since: 30 Jun 2012)


They went with onscreen buttons because that's were Sense is going. Sense 6 is going to be on a lot of different phones with different form factors, not just the M8. It's just evolved with onscreen buttons now. The phone unfortunately still needs the space for the front speakers, so it looks "empty" without the capacitive buttons from last year's model. But with their software evolving to onscreen buttons, the "empty bezel" is unavoidable for this particular model.

posted on 02 Apr 2014, 16:15 2

24. Berzerk000 (Posts: 3882; Member since: 26 Jun 2011)


Because HTC is trying to fall more into the Android guidelines, which calls for on screen buttons.

On screen buttons do not screw up the aspect ratio in the way Jeff Gordon was saying. When watching videos or taking/viewing pictures, the on screen buttons disappear so you can view it in a full 5" 16:9 aspect ratio, because that's a standard for video/pictures. If you had an extra .3" of screen vertically for on screen buttons, you would either have to keep them on screen while watching video or viewing pictures to keep the aspect ratio which breaks immersion and results in unwanted presses, or when the buttons disappear, you would have black bars on either side of the screen, which are ugly.

HTC picked the best option they had. They needed that space, and couldn't stretch the display over it, and they wanted to be more in line with Google's standards.

posted on 02 Apr 2014, 16:46

29. Taters (Posts: 2596; Member since: 28 Jan 2013)


This + 1000000000

posted on 02 Apr 2014, 14:16 1

10. AppleHateBoy (unregistered)


He also mentioned that "stretching the screen" to cover that area "would destroy the aspect ratio."

ROFL!! We are not asking HTC to stretch the screen. We are asking HTC to shorten the phone by getting rid of the blank space. Even if it means increasing the thickness by a mm or 2.

posted on 02 Apr 2014, 16:19

25. Berzerk000 (Posts: 3882; Member since: 26 Jun 2011)


People are complaining about the blank space and the thickness of the phone. So they could have either made it thicker and be criticized for have a 10-11mm phone in 2014, or made it thinner and be criticized for being too tall. They can't win no matter what they choose.

posted on 02 Apr 2014, 16:45

28. Taters (Posts: 2596; Member since: 28 Jan 2013)


No. All they had to was not add that stupid second camera or not give that much echo space for the speakers. If it sounded just like the original HTC one that would have been. Heck, most of us would take slightly worse than the original One boom sound for it to be shorter.

posted on 02 Apr 2014, 14:18 2

11. Filly (Posts: 9; Member since: 02 Mar 2012)


Elongated s**t. A wannabe premium smartphone manufactorer. My Last HTC One i needed to return 4 times. Dead pixels, faulty camera and overall bad build quality. Then i exchanged the htc one for a Motorola G. Half the price, no pixel errors, no faulty camera, good build quality.

HTC will be forgotten in a few years.

posted on 02 Apr 2014, 17:41

32. true1984 (Posts: 582; Member since: 23 May 2012)


you know every oem has issues. just because you had a bad experience doesnt mean everyone else did.

posted on 02 Apr 2014, 18:55

39. Taters (Posts: 2596; Member since: 28 Jan 2013)


HTC track record is the worst ever though. I went through two one x's, two 8x's, and 3 HTC one's and still couldn't get one that I didn't want to return.

Never happened to me on an Apple or Samsung device ever. I doubt that is coincidence. Winning the lottery would have better odds than that.

posted on 03 Apr 2014, 13:10

61. Doakie (Posts: 1107; Member since: 06 May 2009)


Interesting that this conversation has come up because it really has made me think of my history with HTC phones. I've owned probably 7 or 8 individual HTC models and almost every single one was traded out due to warranty issues except my HD7 and my M7.... Which is the absolute opposite experience I've had with the approximately 10 Samsung phones I've owned. I've never brought a Samsung phone back to the carrier to be swapped out. VERY INTERESTING! I had never thought of that before.

I recently realized that HTC phones hold their value less than Samsung phones and I also realized that Sprint phones hold their value the least compared to all the carriers. So if you want to lose all you value, buy HTC with Sprint. My 8 month old M7 in perfect condition went for only $240 while T-Mobile ones were going on Craigslist for $380... Kinda made me sick seeing that.

posted on 04 Apr 2014, 23:54

64. g2a5b0e (Posts: 2105; Member since: 08 Jun 2012)


My question to you, Taters, is why did you even bother with so many HTC devices? How many times did you need to get burned before you realized you should probably just stop buying? I pose this question to Doakie as well.

posted on 03 Apr 2014, 13:01

60. Doakie (Posts: 1107; Member since: 06 May 2009)


I had only one or maybe it was two dead pixels side by side in my M7. I didn't think anything of them because they were so small. But bringing that up I neve realized that my Note 3 doesn't have any dead pixels. So I guess you're right my HTC screen had more flaws than my most recent Samsung phone.

posted on 02 Apr 2014, 14:37

16. erikiksaz (Posts: 91; Member since: 22 Apr 2010)


They couldn't stay with capacitive buttons forever, sooner or later capacitive buttons will all be phased out. Even then, think about screen sizes.

From the M7 to the M8, they were able to increase the screen size from 4.7 to 5.0, while maintaining more or less 4.8 of usable space. Had they waited another generation, they would have had to implement a 5.2 inch screen to compensate for the loss of vertical real estate to on-screen buttons. I'm sure at this point HTC realizes that "typical" phone sizes have to reach some asymptotic point before they hit the phablet realm.

I'm thinking that the decision to change the capacitive buttons to on-screen buttons was something last minute.

posted on 02 Apr 2014, 17:41 1

31. taz89 (Posts: 2009; Member since: 03 May 2011)


The m8 is literally just a couple of mm shorter than a note 3 so Imo the m8 is already in phablet territory even though it's only a 5" device.

posted on 02 Apr 2014, 17:44

33. true1984 (Posts: 582; Member since: 23 May 2012)


the m8 is literally a few mm taller than the s5 and narrower. plus it has front facing speakers which might have added to that.

posted on 02 Apr 2014, 17:57 1

35. taz89 (Posts: 2009; Member since: 03 May 2011)


True, was just saying to the original comment where the person was saying that htc were trying to get the balance of screen size right and not trying to get in phablet territory but because of speakers and not the best bezel to screen ratio the m8 is in terms of physical size is already in the phablet territory..

posted on 02 Apr 2014, 18:58 1

40. Taters (Posts: 2596; Member since: 28 Jan 2013)


Doesn't matter. Using the GS5 as a crutch is inexcusable. Try the GS4 and Nexus 5 size and add speakers. It still doesn't add up.

The GS5 has a bigger screen and a USB 3 slot, a heart rate monitor, is waterproof, and a fingerprint sensor. No excuses why HTC couldn't make it smaller than the GS5 even if you factor in the speakers. Saying it is okay to be slightly bigger than the GS5 is laughable.

posted on 02 Apr 2014, 14:45 3

18. NokiaFTW (Posts: 1720; Member since: 24 Oct 2012)


The M8 has a great design. God knows why people are complaining about the bezels. A WP flavoured version of it would be great!

posted on 02 Apr 2014, 14:53 1

19. Martin_Cooper (Posts: 371; Member since: 30 Jul 2013)


These bezels freaks are thankfully in the minority, besides LG G2, and very few other phones most of flagships have quite big bezels, and there is always a reason.
When you guys get a PHD is ome product design field and years of experience in phone design then your opinion might mean something.
ALSO stop calling it empty space when obviously its the only large NON aluminium space on phone where the gsm, wifi and other antennas could be placed.

posted on 03 Apr 2014, 06:02

56. AppleHateBoy (unregistered)


Antennas on the front of the phone? Stop joking.

posted on 02 Apr 2014, 16:28 3

27. Taters (Posts: 2596; Member since: 28 Jan 2013)


Lol only fanboys and girls would believe this. You can definitely make it much smaller.

posted on 02 Apr 2014, 19:56

44. true1984 (Posts: 582; Member since: 23 May 2012)


and you're basing this on...?

posted on 02 Apr 2014, 21:27

50. Taters (Posts: 2596; Member since: 28 Jan 2013)


Common sense and logic. If you add front facing speakers on the Nexus 5 or GS4 and they would be anywhere close to the size of the HTC one still.

posted on 03 Apr 2014, 02:17

55. Taters (Posts: 2596; Member since: 28 Jan 2013)


*should read wouldn't be anywhere close to the HTC One size*

posted on 02 Apr 2014, 17:47

34. techperson211 (Posts: 447; Member since: 27 Feb 2014)


And they say Somy has huge bezel?

posted on 02 Apr 2014, 18:20 3

37. wargreymon (Posts: 140; Member since: 05 Nov 2013)


Indeed, M8 has a huge ammount of circuitry. The question is WHY does it needs so much circuitry? Its an insane amount compared to other phones, I just dont see what the M8 provides with so much motherboard that the other phones cant do... That or they badly need to hire some other people to make a much more slimmer motherboard in the future.

posted on 02 Apr 2014, 19:01 1

41. Taters (Posts: 2596; Member since: 28 Jan 2013)


Their engineers suck badly. That pyramid design has no place in this industry and is probably a heat sink mess. There is a reason no one stacked components on top of of each other. It's called common sense...

posted on 02 Apr 2014, 20:36

47. cncrim (Posts: 460; Member since: 15 Aug 2011)


Htc head engineers need to be replace.

posted on 02 Apr 2014, 19:17

42. Killua (Posts: 257; Member since: 25 Nov 2013)


Of course there's something underneath that, duh. This guy really something.

posted on 02 Apr 2014, 19:26

43. garyII (Posts: 160; Member since: 26 Feb 2014)


the sending message button seems abit resemblances the window's one...not complaining anything, just my point of view...

posted on 02 Apr 2014, 20:30

46. Fuego84 (Posts: 260; Member since: 13 May 2012)


Aren't these on screen buttons some sort of requisite for kitkat. Remember Google want more OEM's following android guidelines so maybe this is why HTC went with the on screen software buttons.

posted on 02 Apr 2014, 20:47 1

49. cncrim (Posts: 460; Member since: 15 Aug 2011)


I dont think so look at S5, it still have capacity button.
The point is not google guide line, but even it is HTC engineer fail to adopt and redesign the phone footprint, so it's not phalet territory. It seem there alway one or two thing htc miss to make them great.

posted on 02 Apr 2014, 20:39

48. gevinleow (Posts: 2; Member since: 02 Apr 2014)


Don't Bull, Mr Jeff Gordon. Everyone can tell that M8 have 2 captivate buttons initial prototype state. It's just that later, HTC have to follow Android guideline use on-screen navigating button, the management decide to remove the 2 captivate button prints beside the logo, without have to re-design everything from the front case, back aluminium to internal motherboard or SOc... try to cut cost and sacrify your royal customer by give us such a LAMB excuse!!!

I will not so sad, If you keep quite say nothing. But now the LAMB EXCUSE make be boiling MAD!

posted on 02 Apr 2014, 22:18

51. zachattack (Posts: 534; Member since: 31 Jul 2013)


It's funny how people are still trying to hate on this phone. No amount of hate will make this phone less better than the s5, just stop

posted on 03 Apr 2014, 10:02

59. Taters (Posts: 2596; Member since: 28 Jan 2013)


Fortunately, not everyone is as clueless and short sighted as you are and they will judge with their wallets.

posted on 03 Apr 2014, 16:23

62. true1984 (Posts: 582; Member since: 23 May 2012)


so more hate WILL make the s5 better?

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