x PhoneArena is hiring! Reviewer in the USA
  • Hidden picShow menu
  • Home
  • News
  • The black area with the HTC logo on the One M8 isn't just "empty" space, says exec

The black area with the HTC logo on the One M8 isn't just "empty" space, says exec

The black area with the HTC logo on the One M8 isn't just "empty" space, says exec

When the HTC One M8 was officially announced (and launched) last month, quite many people complained about the bezel size around its screen, and about the apparently unused space just below the display, where the HTC logo is positioned. Since the new handset comes with on-screen buttons, why is there need for that space (which included capacitive buttons on the 2013 HTC One)?

Well,
The black area with the HTC logo on the One M8 isn't just "empty" space, says exec
there may not be an actual need for it, but Jeff Gordon, Senior Global Online Communications Manager at HTC, is making sure that you know it’s not just “empty” space there. He recently tweeted that underneath the “black area with the HTC logo on M8” there's "a huge amount of circuitry, antennae, etc.” He also mentioned that "stretching the screen" to cover that area "would destroy the aspect ratio." 

So the M8 is what it is in the end. It is true that the handset isn’t offering the best screen-to-size ratio among flagship smartphones, but customers who like it are probably overlooking this aspect anyway.

The One M8 went on sale in the US and the UK on March 25, with Canada, Taiwan and other markets getting it shortly after that. It will be gradually released around the world starting this month. If you haven’t done it yet, you should check out our HTC One M8 review here to find out more about this new Android KitKat smartphone.


source: Twitter (1), (2)

65 Comments
  • Options
    Close






posted on 02 Apr 2014, 14:02 8

1. khaldoon (Posts: 62; Member since: 17 May 2013)


How about at least letting the logo light up or smth . Even better why now keeping the buttons on this bezel beneath the display and giving the logo the function of the home button . I knew that the bezel is a must for the boom sound but they should have played it smartly not to let people complain about

posted on 02 Apr 2014, 14:09 25

8. maherk (Posts: 4066; Member since: 10 Feb 2012)


they should have ditched the on screen buttons and used this black bar for capacitive touch buttons

posted on 02 Apr 2014, 14:26 2

13. hurrycanger (Posts: 1574; Member since: 01 Dec 2013)


I know right. That Jeff guy clearly doesn't understand what people mean when they say "empty space". xD

posted on 02 Apr 2014, 15:26

21. camera531 (Posts: 346; Member since: 30 Jun 2012)


The Sense software is evolving and now has onscreen buttons, which will be on a lot of different HTC phones. The M8 needs the extra bezel for components for the front speakers. It now looks "empty" compared to the M7 because the software no longer requires capacitive buttons. It's just unavoidable for this particular model. They needed the extra space for internals and couldn't utilize it for capacitive buttons this time.

posted on 02 Apr 2014, 15:36 7

22. jellmoo (Posts: 1701; Member since: 31 Oct 2011)


Sorry, but that's a poor excuse. If ROM makers can put together a system that detects whether there are capacitive buttons or not, HTC can surely do the same. They had an opportunity to improve on their previous design and instead went about the absolute worst path they could take.

Either they launched too early and had to live with a terrible design choice, or they legitimately think that wasted space contributing to an oversized device is a good thing. Either way it's not particularly good...

posted on 02 Apr 2014, 16:11 3

23. maherk (Posts: 4066; Member since: 10 Feb 2012)


that's the worst excuse I have ever read. Sense was doing great without the on screen button, and they are optional fyi. HTC made a bad decision going with them since 5" with on screen buttons is the same as 4.7" with capacitive touch buttons, so basically you are trading a smaller phone for those on screen buttons.

posted on 02 Apr 2014, 17:37 3

30. taz89 (Posts: 2014; Member since: 03 May 2011)


Didn't they also say during the m7 announcement that they went for the 2 buttons because there "research" said that's what most people mainly use. I would much rather have had the capacitive buttons there and get the full 5" screen. Right now even 5 months after kk release there is barely that many apps actually using the immersive mode so in most apps the m7 actually has more usable screen than the m8..

posted on 02 Apr 2014, 18:20

38. LionStone (Posts: 753; Member since: 10 Dec 2010)


Thank God you don't design for HTC.

posted on 03 Apr 2014, 07:38 1

58. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)


jeff gordon is just plain stupid. he cant fool us people that easily.
he's just making excuses coz htc cant manage circuitry better.
every phone has circuits inside wtf is he saying.

there is no dead space inside a phone- they equally distribute components inside a phone for efficiency. he is just making excuses.

posted on 02 Apr 2014, 16:21

26. Birds (Posts: 1165; Member since: 21 Nov 2011)


I misread the tittle. I thought it was gonna be something along the lines of "The All New HTC One (M8) Has a hallow chamber underneath the front HTC logo to act as resonating chamber for the speakers," or something cheesier LOL.

And also, couldn't that have meant, HTC could have fitted at least a 5.2 inch screen on this thing and put the circuitry under there? That whole area is glass sooooo....

posted on 02 Apr 2014, 14:02 7

2. N.Reynolds (Posts: 257; Member since: 15 Feb 2011)


I love the new HTC One (M8) and will be getting it. With that said I absolutely hate the bezel and you can not tell me it wasn't avoidable. I call B.S.

posted on 02 Apr 2014, 14:23 2

12. AliNSiddiqui (Posts: 382; Member since: 19 Sep 2012)


Believe what you want.

posted on 02 Apr 2014, 14:26 1

14. cncrim (Posts: 854; Member since: 15 Aug 2011)


No excuse for HTC, if she can't come up some way hide somethine like that and their design team need to replace.

posted on 02 Apr 2014, 18:20

36. LionStone (Posts: 753; Member since: 10 Dec 2010)


It wasn't avoidable, get over it, you are wrong.

posted on 02 Apr 2014, 14:02 9

3. jellmoo (Posts: 1701; Member since: 31 Oct 2011)


Then why use the on screen buttons? If you absolutely need that space to exist, why not use that area for the soft keys? Heck, they had an opportunity to improve on the M7, and make the HTC logo a home button. Keeping that space there but empty is an appalling design choice.

posted on 02 Apr 2014, 14:27 1

15. cncrim (Posts: 854; Member since: 15 Aug 2011)


Exactly.

posted on 02 Apr 2014, 14:02

4. brar.arsh (Posts: 201; Member since: 12 Sep 2012)


Am Loving my One. :)
BTW In Canada it's also available in Canada, I got it on 27th from Rogers.

posted on 02 Apr 2014, 14:04 16

5. Lt.Green (Posts: 397; Member since: 13 Mar 2014)


Antennae circuitry my a$$.

posted on 02 Apr 2014, 14:05 4

6. tedkord (Posts: 12304; Member since: 17 Jun 2009)


So keep the capacitive buttons there and get rid of the space wasting on screen buttons.

posted on 02 Apr 2014, 14:08

7. datphoneguy (Posts: 154; Member since: 15 Sep 2013)


As someone who graduated from the M7 to the M8, the black area doesn't bother me in the slightest personally.

posted on 02 Apr 2014, 20:23 1

45. fanboy1974 (Posts: 1345; Member since: 12 Nov 2011)


Speak for yourself. Bad design decision to waste space like that.

posted on 04 Apr 2014, 23:44

63. g2a5b0e (Posts: 3725; Member since: 08 Jun 2012)


He did. What part of "doesn't bother ME" did you not understand?

posted on 02 Apr 2014, 14:15 9

9. nexusdude (Posts: 151; Member since: 22 Aug 2013)


NONSENSE! or at least the arguments he uses:

Why not capacitive buttons? HTC do them since like ever and I'm sure they know how to squeeze the needed sensors and stuff without blocking the "antennae".

If they feared "destroyed" aspect ratio, why did they put software buttons in the first place? They are known for destroying screen real estate and therefore the aspect ratio. So, stretching the display could have delivered a correct aspect ratio with the soft buttons.

The average customer doesn't care about antennae, he cares about compactness and good looks. HTC failed at engineering and screwed up the design, the latter being a huge priority when choosing a phone.

Let the discussion begin.

posted on 02 Apr 2014, 14:41 1

17. cncrim (Posts: 854; Member since: 15 Aug 2011)


bulleye!!!! I keep tell everyone HTC design engineer department is not think from customer perspective, or should I say they cant think 3 or 4 task a head.

To HTC, if PA can submit my feedback. My advice is the ideal killer phone Samsung/Iphone is combine LG G2 with HTC front speaker and aluminum body.

posted on 02 Apr 2014, 15:23 1

20. camera531 (Posts: 346; Member since: 30 Jun 2012)


They went with onscreen buttons because that's were Sense is going. Sense 6 is going to be on a lot of different phones with different form factors, not just the M8. It's just evolved with onscreen buttons now. The phone unfortunately still needs the space for the front speakers, so it looks "empty" without the capacitive buttons from last year's model. But with their software evolving to onscreen buttons, the "empty bezel" is unavoidable for this particular model.

posted on 02 Apr 2014, 16:15 2

24. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)


Because HTC is trying to fall more into the Android guidelines, which calls for on screen buttons.

On screen buttons do not screw up the aspect ratio in the way Jeff Gordon was saying. When watching videos or taking/viewing pictures, the on screen buttons disappear so you can view it in a full 5" 16:9 aspect ratio, because that's a standard for video/pictures. If you had an extra .3" of screen vertically for on screen buttons, you would either have to keep them on screen while watching video or viewing pictures to keep the aspect ratio which breaks immersion and results in unwanted presses, or when the buttons disappear, you would have black bars on either side of the screen, which are ugly.

HTC picked the best option they had. They needed that space, and couldn't stretch the display over it, and they wanted to be more in line with Google's standards.

posted on 02 Apr 2014, 16:46

29. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


This + 1000000000

posted on 02 Apr 2014, 14:16 1

10. AppleHateBoy (unregistered)


He also mentioned that "stretching the screen" to cover that area "would destroy the aspect ratio."

ROFL!! We are not asking HTC to stretch the screen. We are asking HTC to shorten the phone by getting rid of the blank space. Even if it means increasing the thickness by a mm or 2.

posted on 02 Apr 2014, 16:19

25. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)


People are complaining about the blank space and the thickness of the phone. So they could have either made it thicker and be criticized for have a 10-11mm phone in 2014, or made it thinner and be criticized for being too tall. They can't win no matter what they choose.

posted on 02 Apr 2014, 16:45

28. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


No. All they had to was not add that stupid second camera or not give that much echo space for the speakers. If it sounded just like the original HTC one that would have been. Heck, most of us would take slightly worse than the original One boom sound for it to be shorter.

Want to comment? Please login or register.

Latest stories