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Sony Odin could sport a 5" Full HD WhiteMagic display, fuzzy Sony Yuga pics hint at glass chassis

Posted: , by Daniel P.

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Sony Odin could sport a 5
Remember the flagship that is supposedly in store for us from Sony next year? It might appear in 5" and 6" configurations, codenamed C650X (Odin), and C660X (Yuga), carrying a 13 MP Exmor RS camera module.

Alleged Sony Yuga front and glass back

Alleged Sony Yuga front and glass back

Now a new leak claims that the Yuga, which should be the 6-incher, will carry a glass chassis, and be 8mm thin, with Sony aiming to make it even thinner. The source posted some low quality crops from allegedly the top front and bottom back of the Yuga, and the design is unlike current Xperias.

We are not very sold on the glass material premise in such a giant handset, since it will probably make it pretty heavy, but LG proved that you can have a glass back in a huge phone, and still keep the weight in check with the Optimus G.

In the meantime, an interesting press release emerged from Japan Display Co., the JV of Sony, Hitachi and Toshiba, which revealed the invention of a 5" 1920x1080 Full HD display, utilizing Sony's WhiteMagic technology. It adds one extra white pixel to the typical RGB matrix, thus increasing brightness with just 50% of the power consumption, compared to the regular matrix. The tech is already at work with one of the brightest smartphone screens out there in the Xperia P, which, however, suffers from some color representation issues.

Sony high-res WhiteMagic displays for phones, tablets and cars

Sony high-res WhiteMagic displays for phones, tablets and cars

This frugality for a 443ppi display would explain why phones with 5" Full HD screens, like the HTC J Butterfly, feel no need to be equipped with monster batteries as well. The 5" Full HD WhiteMagic screen sounds like a prime candidate to go into the Sony Odin flagship, and also features the thin in-cell touch technology, like the iPhone 5 and Optimus G, plus it sports the slimmest bezels out there at 1mm, similar to what AUO just bragged with.

On an unrelated note, Japan Display Co. also lists in the press release it has come up with am ultra high-res 7" screen for tablets, at the amazing 1560x1600 pixels, again with the bright, power-saving WhiteMagic technology. We should see all those marvels at the FPD expo which starts Wednesday

source: IT168 & J-Display.com via XperiaBlog

Press Release

16 Comments
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posted on 29 Oct 2012, 08:26 1

1. RaKithAPeiRiZ (Posts: 1385; Member since: 29 Dec 2011)


But will it blend ?

posted on 29 Oct 2012, 09:19 4

9. kartik4u98 (Posts: 511; Member since: 19 May 2012)


Why so foolishness?????

posted on 29 Oct 2012, 10:11

11. RaKithAPeiRiZ (Posts: 1385; Member since: 29 Dec 2011)


I see you dont get the Will it blend joke much

posted on 29 Oct 2012, 12:05 4

14. sadaivadai (Posts: 156; Member since: 22 Nov 2011)


No one will understand such a lame that too a decade old joke ..

posted on 29 Oct 2012, 09:28 2

10. Cyan3boN (Posts: 425; Member since: 23 Feb 2012)


buy one and try it yourself.

posted on 29 Oct 2012, 08:29 10

2. TheLibertine (Posts: 484; Member since: 15 Jan 2012)


Nice thing to hear. Sony will have a chance to shine. Literally.

posted on 29 Oct 2012, 08:29 14

3. aokde (Posts: 186; Member since: 09 Jul 2012)


Sony is awesome!

posted on 29 Oct 2012, 08:31 1

4. AliNSiddiqui (Posts: 382; Member since: 19 Sep 2012)


But still not a Nexus... :/

posted on 29 Oct 2012, 09:07 8

7. rgxVOiD (Posts: 435; Member since: 30 Aug 2012)


Could be Nexus 5 :P

posted on 29 Oct 2012, 08:44 2

5. MeoCao (unregistered)


I hope to see more competion and not the total domination of just 1 company.

Sony is the best equipped to compete with SS and hopefully they will do better next year with these new phones.

posted on 29 Oct 2012, 09:04 5

6. andro. (Posts: 1971; Member since: 16 Sep 2011)


Since Sony has taken over fully from ericcson their handsets and tech has been really starting to progress. The xperia T is the first smartphone i can say is truely a top top level from sony and if the news above is a taste of things to come then Sony might finally be starting to catch up with the top dogs like Samsung and htc in the smartphone race.

posted on 29 Oct 2012, 09:11 1

8. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


If Whitemagic is excuse for underpowering the phone with a low capacity battery then this is going to be yet another failure like Xperia P. Xperia P with whitemagic and 1350mah battery is disgusting when it coem s to battery life per charge.

posted on 29 Oct 2012, 10:17

12. buggerrer (Posts: 288; Member since: 21 Sep 2011)


YellowMagic .. lol

posted on 29 Oct 2012, 11:21

13. g2a5b0e (Posts: 2725; Member since: 08 Jun 2012)


A 1560x1600 resolution? That's very strange. The tablet would be almost square.

posted on 29 Oct 2012, 15:11

15. b1acktiger (Posts: 210; Member since: 19 May 2012)


Only HTC J Butterfly !

posted on 29 Oct 2012, 18:12

16. someones4 (Posts: 619; Member since: 16 Sep 2012)


Since they named the phone 'odin' it better have the specs to back it up. Son'y phones look very good on paper but they always have some sort of shortcoming.
No sd slot, certain display issues.

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