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Users' opinion of T-Mobile reaches a new low after bombshell discovery

T-Mobile users were surprised to learn what the carrier is doing with their data.

0
Anam Hamid
By · Senior News and Deals Writer
This article may contain personal views and opinion from the author.
t-mobile t-life app selling user data
A revelation about T-Life may be the last straw for some customers. | Image by Reddit user konstantin_metz
T-Mobile promotes its T-Life app as a cutting-edge platform designed to revolutionize customer service. Subscribers were resistant at first, but most have since gotten on board, mainly because the carrier mandated its use. However, a recent revelation has reignited the debate over this forced adoption and what it actually means for customers.

Would you like to hand over your data, or would you really like to hand over your data?


T-Life persistently nags customers to let T-Mobile use their data for product development and third-party ad targeting. The pop-up keeps appearing until users finally cave.

But apparently, T-Mobile doesn't stop there. Recent allegations suggest the Un-carrier is also selling that customer data.

We asked our readers how they felt about the news. Of the 758 survey participants, 467 (62%) considered it a new low for the company.

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169 (22%) respondents were prompted to consider options such as leaving. Only 124 (16%) didn't mind, pointing out that every app collects data these days.

How does this revelation make you feel?
768 Votes

Some have already left


While every app asks for permissions, T-Mobile is different in that it virtually leaves customers stranded without T-Life. The company isn't doing the app any favors by spamming users with permission pop-ups and failing to clear the air about selling customer data.

To make matters worse, the company doesn't seem to vet the bloatware its phones come with, either.

For some customers, the privacy risk was too big to ignore, and they have already jumped ship. Others are regretting ever joining it.



A drop in the bucket


T-Mobile is the second-largest carrier in the US with an estimated 142.4 million subscribers. Some tough decisions are unavoidable as it looks to sustain momentum in a fierce market.

If a handful of subscribers leave, they are unlikely to make a dent. That seems to be the case right now.

The anger is building


Online revolts don't matter until they suddenly do. T-Mobile recently had to walk back some changes after customers raised their voices. The company has also been handing out a coveted discount as a retention tactic.

While T-Mobile's digital-first philosophy has its merits, hounding customers for data and acting brash about it is a dangerous path. As AT&T and Verizon recently learned, regulators don't always stay on the sidelines, and they don't shy away from punishing carriers that treat data security as an afterthought. Perhaps T-Mobile hasn't been following the news.
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