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Sony, Hitachi and Toshiba join forces to create the world's largest mobile display maker

Posted: , by Daniel P.

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Sony, Hitachi and Toshiba join forces to create the world's largest mobile display maker
The Japanese government will front a Sony, Hitachi and Toshiba mobile display joint-venture to the tune of $2.6 billion via its special fund. The project, which is expected to be complete in 2012, will create the world's largest mobile display maker.

Taken together, the market share of the three companies in small and medium size displays, like the ones used in phones and tablets, represents 21.5%, more than Sharp's 14.8%, or Samsung's 11.9%.

Many screen innovations have come out of the trio like Hitachi creating the IPS-LCD display, for example, Toshiba's HD LCD screen and flexible OLED display, or Sony's recent WhiteMagic technology, so we could be in for more pleasant surprises as consumers when their R&D departments start sharing knowledge and projects.

Both Samsung and LG, on the other hand, are scaling back on large screens, like those for TVs, and shifting focus to the booming mobile display market, while Sharp's displays are being green-lit by Apple, so the more competition, the merrier for us spoiled users.

Toshiba's flexible OLED display

Toshiba's flexible OLED display

What warms out hearts further is the joint statement by the companies that their venture will focus on developing next generation displays, including thin organic light-emitting diode (OLED) screens of high resolution.

Hopefully their work will inject some healthy dose of competition in this market, where Samsung is a few laps ahead of everyone else with its upcoming Super AMOLED HD mobile displays.

source: Reuters

11 Comments
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posted on 31 Aug 2011, 04:25 9

1. droidnator (Posts: 87; Member since: 10 Mar 2011)


Whoa, white ninjas! With deadly... display shurikens in their hands! Ready to attack the competition - Sammy and LG. This should be interesting. More flexible displays, please!

posted on 31 Aug 2011, 04:49 3

2. tahnik (Posts: 133; Member since: 17 Jul 2011)


owwwww.....The masters are together now.....

posted on 31 Aug 2011, 05:14 5

3. PhoneLuver (Posts: 466; Member since: 05 Jul 2010)


Please give Samsung a run for it's money!

posted on 31 Aug 2011, 06:55 2

4. remixfa (Posts: 13903; Member since: 19 Dec 2008)


please.. catch up to samsung.. make the competition fierce! I want holographic HD-3D displays by 2014!!! lol

posted on 31 Aug 2011, 08:39 1

5. ryq (unregistered)


it need thre big japanese electrnic compnies to battle one korean company, samsung is really the company to beat nowadays. but in fairness, korean government help samsung and other chaebols to grow while japanese companies have to rely on their own so that means funds are limited.

posted on 31 Aug 2011, 08:49 2

6. tahnik (Posts: 133; Member since: 17 Jul 2011)


hahaha....who wants to beat your samsung?
Sony is best at the screens,camera,sounds systems,everything.....
where is your samsung?....

posted on 31 Aug 2011, 09:59 1

7. candidusg (Posts: 5; Member since: 31 Aug 2011)


you do realize sony buys panels from samsung ....

posted on 31 Aug 2011, 11:00 1

8. tahnik (Posts: 133; Member since: 17 Jul 2011)


ya it was a rumor by fanboys like you....why would sony buy any led panels from samsung while sony first released LED televisions in 2004?

posted on 31 Aug 2011, 16:02 2

10. FNS (unregistered)


Apparently you have never pulled apart a sony lcd or led tv. You will see samsung right across the disply

posted on 01 Sep 2011, 02:00

12. tahnik (Posts: 133; Member since: 17 Jul 2011)


hm...while samsung making people fool by overcontrast,over saturated pictures....you cant beat the quality of sony....you cant simply beat the japan...

posted on 31 Aug 2011, 12:04 2

9. Ik (unregistered)


Definitely not a fan boy, but tahnik is right. sony released the first ever oled screen in 2008, and their products seem to be more superior to that of samsung considering that they do no get outside support. Lets get ready to see magical displays from this trio

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