Sony has created a 3" RGBW display, called "WhiteMagic", whose regular power-saving mode has the brightness at 470 nits, or about the average iPhone 4 one, plus a 1000 nits outdoor mode.
Sony has achieved this by adding a white pixel to the regular RGB arrangement, and optimizing the DSP algorithms for better image. For comparison's sake, the brightest screen on a current smartphone we've heard of is the 700 nits one on the LG Optimus Black.
Sony claims that in regular mode the phone draws half the power of conventional RGB LCD displays. The commercialized prototype is just 3" with VGA resolution for now, so smartphones with this one probably won't be at the high end of Sony Ericsson portfolio, but we hope the Japanese are working on the size and resolution.
Table of Specifications
Screen size
3.0 inches
LCD mode
Vistarich™*2, transmissive
Number of display dots
1.23M-dot (640 x RGBW x 480)
Color reproducibility
NTSC ratio 60%
Contrast ratio
1000 : 1
Viewing angle
Vertical/horizontal160 degrees
Mode
Surface brightness
Power consumption
Low power mode'
470 cd/m²
225mW (Backlight 125mW)
Outdoors mode
1000 cd/m²
400mW (Backlight 300mW)
In the meantime, as if to remind the world again where it stands with its LCD screens, Sony outed a funny promo for the Sony Ericsson Xperia arc, where the handset is used to make flowers bloom. A few treehugging types placed eight of the phones on a contraption, and cranked the 4.2" Mobile BRAVIA Engine displays over some unsuspecting plants, trying to make them blossom, which they did, and the whole experiment can be seen in the promo video below.
Daniel, a devoted tech writer at PhoneArena since 2010, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: