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Rumor tacks another $100 million to Nokia's US marketing campaign, up to $15 incentive per handset sale

Posted: , by Daniel P.

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Rumor tacks another $100 million to Nokia's US marketing campaign, up to $15 incentive per handset sale
We just had a rumor a few articles ago that Nokia is planning a $100 million marketing campaign for its Windows Phones in the US. The PR glitz is poised to be a cooperative effort among Nokia, Microsoft and AT&T, which is likely to give the Nokia Lumia 900 a "hero" status in its ads and retail shops, meaning that associates will be pushing it harder than usual.

Now Paul Thurrott, who has a pretty good track record with all things Microsoft, upped the ante to 200 million rumored marketing dollars. The new info is that a good chunk will be going to sales associates in stores, which will be incentivized with $10-$15 per handset. Microsoft hopes that this joint marketing effort will break the retail spell for Windows Phones, and put them on the radar of people in carrier stores, which has been the weakest link in its sales strategy so far. 

The software giant is reportedly hoping internally to sell "millions of handsets" in the US with Windows Phone the first half of 2012, and knowing how good Nokia is at all sorts of marketing stunts, it might as well succeed. The leak also says that for AT&T's handsets, Nokia will be supplying twice more marketing money than Microsoft.

source: PaulThurrott

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posted on 04 Jan 2012, 10:43 3

1. protozeloz (Posts: 5381; Member since: 16 Sep 2010)


MS is taking a lot of money into trying to make WP popular, I still think they are paying for the wasted time between 6.5 and 7 among other things

posted on 04 Jan 2012, 11:11 1

3. hunted (Posts: 352; Member since: 21 Sep 2011)


it's not time of waste maybe just a learning

posted on 04 Jan 2012, 11:10 1

2. LewsTherin006 (Posts: 140; Member since: 18 Nov 2011)


They can put as much money as they want into it, but if it doesnt have the apps, it wont do anything. Sure its clean and easy to use, but if people cant play words with friends with their iphone friends, they will return the phone. First time smart phone users will like it, but the younger crowd will want the apps.

posted on 04 Jan 2012, 16:30

18. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


uh thats kind of the point of a marketing campaign… wp is gaining apps quite quickly and although they will not achieve the same level of apps that ios has (nobody has the unique traits apple posses to do that with ios) i think they can achieve android status… im not saying wp is better than android, but it is very reasonable to be an alluring alternative to android for people who want a cleaner and simpler os that doesnt look or feel like anything else

posted on 04 Jan 2012, 11:14 1

4. seylan (Posts: 20; Member since: 01 Dec 2011)


I personally think its a HUGE waste of money...especially since the actually phones have average specs...they should rather wait and give it their all on Windows Phone 8. For now, the devices for the Q1 better show good value. Maybe Nokia will have free Xbox 360 give aways to new contract customers, like what they did in the UK...how that sounds sweet!

posted on 04 Jan 2012, 14:47 1

15. JesterB (Posts: 17; Member since: 17 Nov 2011)


Its people like you who entertain me. WP7 Doesnt need a duel core processor, or 1gb of ram. The phone runs perfect with the specs it has. I have had the samsung focus, htc titan, htc surround, Iphone 3-4s, and countless droids. I love the windows phone and I am excited to see nokia and microsoft attacking the market.

posted on 04 Jan 2012, 16:31

19. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


ya… but thats not really a recurring smartphone base… a huge ad campaign makes sure everyone knows about a nokia windows phone even if they arent at the store looking at them

and if u think this is a waste of money, u obviously dont know how effective marketing is…

posted on 04 Jan 2012, 11:29 4

5. drahmad (Posts: 480; Member since: 20 Aug 2011)


good step

posted on 04 Jan 2012, 12:19 2

6. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Persuasive + Informative Marketing
Negotiation with Carriers
More WP Handset Varieties
More WP Display
Trained Salesperson
More Apps
Is what Windows Phone really need.

posted on 04 Jan 2012, 12:45

7. bryanh3 (Posts: 1; Member since: 14 Sep 2010)


this is good step.. most people in the US dont really study phones so all they need to do now is throw LTE in for now. hopefully Windows 8 will appeal more to the more tech savoy people. at least MS is finally taking initiative.

posted on 04 Jan 2012, 12:52 4

8. snowgator (Posts: 3290; Member since: 19 Jan 2011)


Have I mentioned how much I am impressed with Nokia since it's launch of WP branded devices? They are more than welcome on US shores. I have no doubt this will help both Nokia and their market share woes while being a huge boost to WP.

posted on 04 Jan 2012, 13:14 2

9. mattkindmalta (Posts: 8; Member since: 08 Sep 2011)


WP will gain share this year . I have used andriod and ios , who needs 500,000 apps ?? I just bought a nokia lumia 800 and is very happy with the results . The software is smooth and battery life is great !

posted on 04 Jan 2012, 13:16 1

10. rockstarlive (Posts: 307; Member since: 19 Oct 2011)


Verizon better get some Nokia phones then.

posted on 04 Jan 2012, 13:33 1

11. bluechrism (Posts: 99; Member since: 09 Sep 2011)


Really Hope T-Mo gets more than just the 710 - I know it will compete against Radar, but T-Mo needs a top tier WP{7 device. Remember, this is a platform they supported at launch and I always thought they seemed to have a better relationship with nokia than other acrriers here. I don't expect them to get anything else from CES, but I can certainly hope.

posted on 04 Jan 2012, 13:51

12. Landmarkcm (Posts: 465; Member since: 11 Aug 2009)


Im stoked to get the 710 switched back from Sprint. I would get the Radar but am waiting till the 11th to see the Nokia for the price esp it looks better to me overall.. The specs are better on it then alot of other entry level phones.

posted on 04 Jan 2012, 14:10

13. Just_a_boy (Posts: 183; Member since: 18 Oct 2011)


Only AT&T will have Nokia phones for their custumers? I mean the high-ends.

posted on 04 Jan 2012, 14:30

14. AhmadAlsayegh (Posts: 254; Member since: 18 Jul 2011)


wrong section

posted on 04 Jan 2012, 15:55

16. lubba (Posts: 1311; Member since: 17 Jan 2011)


Makes me wanna go work for ATT and start selling wp. I'd be rich! Lolzz

posted on 04 Jan 2012, 16:10

17. lubba (Posts: 1311; Member since: 17 Jan 2011)


They need to court the carriers aggressively and get their phones on board and thus allowing WP to be accessible to every consumer. otherwise if WP is to be stuck on ATT, there is no chance for MS to move forward. Blame the carriers, na! It all boils down to what MS is willing to do to win.

posted on 04 Jan 2012, 18:44 1

20. remixfa (Posts: 14161; Member since: 19 Dec 2008)


lubba, you say that yet ATT was the sole source of the iphone for years and apple made gagillions. :) Besides, WP7 has been availible on Tmobile for months now.

posted on 04 Jan 2012, 19:38

21. lubba (Posts: 1311; Member since: 17 Jan 2011)


WP is not the iPhone and not making gazillions. WP been on tmo for months. I ask you, how many? One hd7 which is now EOL. One radar not on par with the androids. Ok let's be for real. You know what and where I'm trying to get at. Lets not be stupid.

posted on 04 Jan 2012, 23:19

22. jmartin35 (Posts: 2; Member since: 04 Jan 2012)


Att took a chance on the Iphone and look where it got them. The rest said they did not need it. And now the same goes for wp. Verizon was offered it and turned it down. They do say history repeats itself. Now all the carriers beg for the Iphone. The same is happening to wp phone.

posted on 06 Jan 2012, 12:06

23. tsn31780 (Posts: 1; Member since: 06 Jan 2012)


Remember Steve Balmer's "Developers Developers Developers ... Developers Developers ... " Now its time for him to say "Apps Apps Apps Apps Apps ... Apps Apps ... ". Without a solid app store, WP will be nothing more than a paper weight.

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