Nokia Lumia 800 massive London event now posted on YouTube

Nokia Lumia 800 massive London event now posted on YouTube
Nokia is certainly not saving any of its shrinking riches to promote the first Windows Phone, the Nokia Lumia 800, and rightly so - the platform definitely needs all the publicity it can get if it wants to get some traction after more than a year on the market. 

After Microsoft showed off its affection for big live tiles by lighting up a building in Manhattan for a day, now thought it was time to bring the volume up a notch and add even more impressive visuals. It chose London’s Millpark skyscraper as the place where a massive light and sound show was to kick off featuring popular Canadian DJ deadmau5.

The whole event was focused on the Lumia 800, which showed up at the very end surrounded in live tiles and with a huge title: “The Amazing Everyday.” The Lumia 800 has seen mixed reports about its initial sales with analysts placing them between 500,000 (pessimistic estimate) and 2 million (optimistic) for the quarter. Nokia has also put on a smiley face and says sales are doing a-okay, so we have no reason to doubt them. After such publicity, they should’ve jumped even further. Check out the video of the London event below and let us know your thoughts about the Nokia Lumia 800 in the comments.

Related phones

Lumia 800
  • Display 3.7" 480 x 800 pixels
  • Camera 8 MP
  • Processor Qualcomm Snapdragon S2, Single core, 1400 MHz
  • Storage 16 GB
  • Battery 1450 mAh(9.50h 3G talk time)



1. kainy

Posts: 165; Member since: Aug 10, 2011

It's funny how every article on every other site about Nokia Lumia 800 ends with "Nokia Lumia 800 is the first "true" Windows Phone device ... " and pointing the good stuff ... but every article on PhoneArena ends with ... "The device has reports for battery drain..." and "Analysis says it sells bad". Is there something wrong or I don't get it?

7. Stacey

Posts: 4; Member since: Nov 29, 2011

Have the same feeling. I'm following many websites (US, European,..) and have the feeling that PA isn't very enthusiastic when the news are Nokia related. Maybe it's just a feeling? (hope that's the case).

2. nirmalmarar

Posts: 4; Member since: Sep 30, 2009

Go Nokia, Go !! U r gonna bounce back in style shortly, I can see that :)

3. hepresearch unregistered

I think the DJ, with that silly mouse costume with the swiss-cheese ears, probably did better for publicity than Nokia from that event. They showed the phone for, like, all of 30 seconds, and only after the first segment which was nothing but bizarre stream-of-consciousness eye-candy. More than anything it just looked like a strange concert put on for downtown London... with a slight reminding whiff of Nokia at the end.

4. NexusKoolaid

Posts: 493; Member since: Oct 24, 2011

But did you notice that a good part of that bizarre stream-of-consciousness eye-candy consisted of _Tile_ based imagery? Clever, even though the phone itself saw so little screen time. Interesting commercial, but it doesn’t make me want to get a Windows phone.

5. hepresearch unregistered

True... it was reminiscent of Live Tiles throughout, but it did not seem too convincing. I guess I cannot imagine being swayed by a 4-minute live commercial like that one. It did not make me any more interested in getting a Windows Phone, whether from Nokia or anyone else.

6. xq10xa

Posts: 808; Member since: Dec 07, 2010

That was pretty sweet. Glad to see Windows Phone getting around to some real impressive marketing. Took a while though..... I mean cmon "A phone to save us from our phones" showing a bunch of boring ass people not even showing anything about windows phone. I think the phone here in America is shown way less than the people

8. RazaAsad

Posts: 100; Member since: Nov 24, 2011

IMO an informative website with information about all the phones is like a group of journalists and should not be biased in their presentations. I do not hesitate that i had been a Nokia fan since years (I used to run my mobile business once) but in recent times I also used to admire good features of other mobiles. I have grudges on iphone but still appreciate what good they offer. I like samsung and HTC etc. for reasons knowing there are their weaknesses as well. So if a layman like me is not biased, why a platform like this does? PA, do not take me wrong. I like your website and there is no day I do not visit it but I often smell the same as the users above. Nokia is coming back and I am glad.

9. hepresearch unregistered

For your sake, Raza, I hope that you do not 'smell the same as the users above'... I have been known to go three or more days without showering, and also to eat onions and garlic... well, I seem to remember doing all that just before being audited by the IRS... it seemed like a good excuse at the time. =8-P

10. NilSeaman

Posts: 6; Member since: Nov 28, 2011

Aargh! he's a controllerist, not a dj. :)

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