Nokia Lumia 900 to get a $100 million marketing glitz for its US launch and "hero" status with AT&T
Despite Windows Phone being still in the process of adding dual-core and HD screens support, Nokia, Microsoft and AT&T are not planning to introduce the flagship Lumia 900 in the US quietly.
On the contrary, the marketing glitz is rumored to cost the staggering $100 million, tip insiders, but it remains unknown how the budget will be split among the three interested parties. For comparison, that was Verizon's initial budget to popularize the Motorola DROID, which later on received iconic status, and brought on wider Android recognition.
Moreover, the insiders commented that the Nokia Lumia 900, with its rumored 4.3" display and eventual LTE connectivity, will be getting a "hero" status with AT&T, which means that the carrier will feature it in its own advertising, as well as throughout the retail channels, and train store associates on pushing it.
This $100 million rumor seems to click with what we expect from Nokia to produce for its grand return to the US market on the Windows Phone wings, but let's not get ahead of ourselves, and wait for the official announcement come next Monday.