Nokia Lumia 900 to get a $100 million marketing glitz for its US launch and "hero" status with AT&T
posted by Daniel P. / Jan 04, 2012, 3:32 AM
On the contrary, the marketing glitz is rumored to cost the staggering $100 million, tip insiders, but it remains unknown how the budget will be split among the three interested parties. For comparison, that was Verizon's initial budget to popularize the Motorola DROID, which later on received iconic status, and brought on wider Android recognition.
Moreover, the insiders commented that the Nokia Lumia 900, with its rumored 4.3" display and eventual LTE connectivity, will be getting a "hero" status with AT&T, which means that the carrier will feature it in its own advertising, as well as throughout the retail channels, and train store associates on pushing it.
This $100 million rumor seems to click with what we expect from Nokia to produce for its grand return to the US market on the Windows Phone wings, but let's not get ahead of ourselves, and wait for the official announcement come next Monday.
- Display 4.3" 480 x 800 pixels
- Camera 8 MP / 1.3 MP front
- Processor Qualcomm Snapdragon S2 APQ8055, Single core, 1400 MHz
- Storage 16 GB
- Battery 1830 mAh(8h 3G talk time)
Posts: 480; Member since: Aug 20, 2011
the handset is looking RED & HOT.......its going to do its job
posted on Jan 04, 2012, 4:40 AM 8
Posts: 2; Member since: Jan 04, 2012
Can we get any news regarding Sprint and Windows Phone please... And not talkin about any updates for the Arive either.
posted on Jan 04, 2012, 5:34 AM 3
Posts: 394; Member since: Oct 26, 2011
I'm actually getting more and more excited over the release of Lumia 900! Hope it has FFC and LTE. It's been more than 2 weeks now since I bought my first WP7 device and have become more impressed with the OS with each passing day! The Lumia 900 is shaping to be the WP7 device to own!
posted on Jan 04, 2012, 5:41 AM 3
Posts: 5; Member since: Nov 09, 2011
Can Anyone tell us WHYYYYY t-freakin-mobile is not getting the Nokia 900. Whasup with that. The last thing I want to do is go back to freakin at&t. Doesn't nokia know that at&t came out last place for customer service and their prices suck to. Come on Nokia take your head out you a$%. If you're trying make some kind of come back don't limit it to just one carrier. T-Freakin-mobile better get their act together also.
posted on Jan 05, 2012, 9:58 PM 0
Send a warning to post author
Send a warning to Selected user.
The user has 0 warnings currently.
Next warning will result in ban!
Ban user and delete all posts
Message to PhoneArena moderator (optional):