On Tuesday, BlackBerry Jam is to start in Orlando, running through the third of the month alongside the BlackBerry World Conference. At BlackBerry Jam, RIM is expected to give away 2,000 units of a special developer's handset that will be loaded with BlackBerry 10. The devices will not have the same look or navigation as the BlackBerry London will have when released, and have been produced just to get the new OS into the hands of developers in the hope that some of them will be inspired to write some great apps for the OS.
With nothing short of the company's future existence at stake, RIM needs to pull out all of the stops here for the BlackBerry London, even when it comes to something that might seem like an afterthought like the packaging for the phone.
Leaked photo allegedly showing the packaging for the BlackBerry London (L) which is claimed to be the device on the right