x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • Nokia planning a comeback to the U.S. market, carriers approve

Nokia planning a comeback to the U.S. market, carriers approve

Posted: , by Nick T.

Tags:

Nokia planning a comeback to the U.S. market, carriers approve
The United States – a land where iPhones and Android smartphones dominate, will be the target of a Nokia invasion, if you will, judging by the words of Stephen Elop, CEO of the Finnish manufacturer. While speaking at a Morgan Stanley Technology, Media and Telecoms Conference in Barcelona, he said: “Our intent is to go very aggressively to the U.S. market, ”, and further mentioned that a portfolio of new devices is being readied for release as soon as early 2012.

Its partnership with Microsoft and its Windows Phone lineup is what Nokia hopes will help it recover the grounds it has been steadily losing in the U.S. over the past several years. Putting the right price tag on its smartphones is shaping up to be another major factor for Nokia as well. “You see us pricing the devices so that that we can get what we think will be a good volume,” Stephen Elop said in an interview with Reuters.

Nokia's first two Windows Phone devices, the Nokia Lumia 800 and Lumia 710, are priced at about $565 and $365 respectively without taxes and with no carrier subsidy. That is a bit steep when compared to a run-of-the-mill Android smartphone, yet pretty reasonable when you consider the prices of most Windows Phone handsets on the market. By offering its Windows Phone offerings at attractive prices, Nokia is prioritizing the recovery of its lost market share, after which it will focus on boosting profit margins.

Which of its handsets Nokia is planning on launching in the U.S. next year has not been clarified yet. However,  Elop mentioned that several U.S. carriers have shown interest in supporting the company in its comeback. And by the way, no Windows 8 tablets are to come out of camp Nokia anytime soon, but the guys do think that the idea is interesting.

source: Reuters

10 Comments
  • Options
    Close




posted on 17 Nov 2011, 06:38 6

1. GeekMovement (Posts: 1497; Member since: 09 Sep 2011)


Looking forward to Nokia's new handsets!

posted on 17 Nov 2011, 06:52 6

2. Owlet (Posts: 445; Member since: 21 Feb 2011)


I used to love Nokia. Maybe this Nokia+Windows combo will bring it back. Go Nokia!

posted on 17 Nov 2011, 07:06 4

3. remixfa (Posts: 13902; Member since: 19 Dec 2008)


they need to come back with high end handsets that have the "wow" factor. their low end junk they have been slinging at the US hasnt stuck yet and its not going to stick next year.

Hmm, wonder why they are passing at the chance to come out as a top W8 tablet maker.

posted on 17 Nov 2011, 07:12 4

4. lubba (Posts: 1310; Member since: 17 Jan 2011)


Hope tmo is in the game for some big Nokia phones like the nokia lumia 800, not 710.

posted on 17 Nov 2011, 14:45 4

5. corporateJP (Posts: 1287; Member since: 28 Nov 2009)


I\'d personally like to see Nokia recover.

But I fear their \"one-operating-system\" approach.

Many older folks are still out there looking for Nokia flip-phones as well.

Some days, I still think these guys shot themselves in the foot.

posted on 17 Nov 2011, 17:01 2

6. downphoenix (Posts: 2232; Member since: 19 Jun 2010)


here's hoping they (finally) come back to sprint. Doubt it though.

posted on 17 Nov 2011, 23:42 2

7. jtech (Posts: 100; Member since: 14 Jul 2011)


If MS wants to see WP grow like I do they would do business with other carriers besides AT&T, its common sense

posted on 18 Nov 2011, 12:01

8. lubba (Posts: 1310; Member since: 17 Jan 2011)


I\'ve been yelled at by wpcentral that its not MS, its the carriers. They told me to go complain to the carriers. Question is, how hard is MS wooing the carriers? You know it\'s really hard in the US to buy the wp you want. They\'re not readily available. Its like if you want a great wp phone, everyone have to contract with ATT. Funny they want to compete with android and Apple like this? Good luck! They better find a way to get all wp to the hands of all customers or else they will never move forward.

posted on 18 Nov 2011, 21:32 1

9. alpinejason (Posts: 251; Member since: 06 Sep 2011)


come on nokia you need another phone like the n95-3 which i still use to this day with at&t.THAT WAS TRUELY THE FIRST SMARTPHONE WITH IT ALL THAT STARTED THIS CRAZE!!!!! AND YOU HAVE NOT MADE ANOTHER BREAKTHROUGH PHONE SINCE.BUILD IT NOKIA AND THEY WILL COME I PROMISE.

posted on 19 Nov 2011, 08:06 1

10. ZEUS.the.thunder.god (unregistered)


go nokia goooooo

Want to comment? Please login or register.

Latest stories