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Microsoft might be making its own-brand Windows 8 tablet

Posted: , by Daniel P.

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Microsoft might be making its own-brand Windows 8 tablet
As shady as "upstream supply chain" sources sounds when written by a venue like DigiTimes, the rumor is certainly interesting. The claim is that Microsoft is preparing its own brand of Windows 8 tablets, in cooperation with Texas Instruments and various Taiwanese OEMs/ODMs.

There are several reasons, however, why what looks like a mere speculation, might have some merit. First off, Microsoft is one of the few companies that fully licensed the ARM chipset design last year, along with traditional chip companies like Qualcomm or TI. While this might have been to ensure access to ARM's architecture because of the plans to bring Windows to ARM-based devices, it might also mean some hardware plans are in the works, too. Microsoft is no stranger to using the screwdriver - Xbox 360 with Kinect and the Zune player come to mind.

Moreover, Texas Instruments already announced that its new 1.8GHz multicore OMAP4470 chipset will be fully supporting Windows 8. Seeing how TI comes out on top in Android benchmarks, we'd assume its chips have impressed Redmond enough already. Microsoft is working with Qualcomm for Windows Phone handsets, using Snapdragon, but TI's silicon might have become preferable for its Windows 8 tablets.

Acer already complained that Microsoft is imposing strict hardware requirements on OEMs for Windows 8 on tablets, making it difficult for them to comply, and that it is trying to control the whole process, Apple style.

Obviously Redmond is actually trying to avoid subpar experiences and fragmentation of its "riskiest product bet", Windows 8, and the best way to do that is to do it yourself. Thus, borrowing a page from Apple's book, which is above all a computer company, reaching unbelievable operating margins by gating and controlling its hardware-software circle, Microsoft might decide to create a Windows 8 tablet of its own, be it only for reference purposes, like Google's Nexus handsets. Any thoughts?

source: Digitimes

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posted on 08 Jun 2011, 07:09 1

1. aries.phills (Posts: 133; Member since: 17 May 2011)


I just want a 3D glass-free screen tablet. Any os apart from ios would be welcomed with open-arms.

posted on 08 Jun 2011, 08:52 2

4. TDroid21 (Posts: 70; Member since: 04 Apr 2011)


I think it's a brisk move for microsoft to lunch its own windows 8 tablet. Putting a strict guidelines on hardware shuold ensure taht performance would not be compromised by ohter add-ons(be it app or hardware)taht oftetimes affect OS performance.

posted on 08 Jun 2011, 09:27

5. Droid_X_Doug (Posts: 5724; Member since: 22 Dec 2010)


This should be good. What is different about the tablet market that makes MS think they can become a major player with their own offering (as opposed to.licensing their OS)? Especially when the field will be crowded with Android-based offerings....

posted on 08 Jun 2011, 12:04

7. Shafeer (Posts: 79; Member since: 30 Dec 2010)


@Droid, Android Honeycomb might crowd the offerings, but that's why it doesn't run as smoothly as other softwares.

posted on 08 Jun 2011, 23:24

9. Droid_X_Doug (Posts: 5724; Member since: 22 Dec 2010)


@Shafeer, regardless of whether Android is technically better or worse, it is taking oxygen from other non-Android offerings. The only non-Android tablet offering that I have seen be able to survive (not to mention thrive) is the iPad. If MS think they can compete on the scale of the iPad, more power to them. Just don't be surprised when sales don't exactly materialize. There is a reason MS is discounting certain WP7 handsets to a penny....

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