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Microsoft announces plans for 2013 retail, will start the year with six new stores

Posted: , by Victor H.

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Microsoft announces plans for 2013 retail, will start the year with six new stores
Apple’s retail stores are the surprising success story in the last few years, and now everyone is trying to emulate Apple’s success. Microsoft? In 2012, it has been trying to do something similar, with simplistic architecture and ideas reminding those in Apple retails.

And now, Microsoft has announced that it will expand its retail presence by opening up six new retails stores in addition to its existing chain of 51. Here is where the new locations will appear:

  • The Shops at La Cantera, San Antonio, Texas
  • Dadeland Mall, Miami, Fla.
  • Beachwood Place, Beachwood, Ohio
  • Westfield San Francisco Centre, San Francisco
  • City Creek Center, Salt Lake City
  • St. Louis Galleria, St. Louis

Microsoft actually has two types of stores right now - Specialty and Full-line, and good news for Microsoft fans is that in the forthcoming years the company will upgrade some of the Specialty locations into Full-line.

Add to that the rumor that in 2013, Microosft will open stores in Europe, and it’s starting to look interesting.

source: Microsoft

11 Comments
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posted on 26 Dec 2012, 09:55

1. -box- (Posts: 3866; Member since: 04 Jan 2012)


Yes! Good to see the temporary one become permanent in Saint Louis. Hope they get one at West County, South County, and Chesterfield, too, just to avoid the entire "oh you have to go to X factory store at a place that in inconveniently located or always busy"

posted on 26 Dec 2012, 11:09

6. MeoCao (unregistered)


Apple retail stores serve many purposes, it's where the reality distortion field meets customers' minds. We also have to give Apple's credit for good customer support through such stores. Apple may also collect customers requirements for future product design.

MS is in different position than Apple so MS retail stores may not sell only MS hardware but its partners' hardware also. It also remain to be seen how many store MS will have and where.

So it will depend how MS use the store and how effectively. But MS will fail if it simply copies Apple.

posted on 26 Dec 2012, 18:17 1

11. JeffdaBeat (unregistered)


Have you seen a Microsoft Store? It looks just like an Apple Store. They even borrowed the positions of an Apple Store and just renamed them.

The problem is exactly what you said though...Microsoft has to support hardware of manufacturers that aren't their own. They have to face complaints on products that aren't their own. That's a hard thing to do in retail, especially when you have as many partners as Microsoft. Sure...they are starting to step into their own since creating the Surface...but you still have all those pesky PC and laptops out there. And although the easy thing would be to refer people to their manufacture, the reason Apple Retail has worked is quite often it is the first and last destination the customer needs to go. If Microsoft decides to stop using partners (or start making their own hardware next to their partners) then the Microsoft Store will work quite well. Otherwise you're going to get the experience like I did at AT&T and Sprint. People coming in with phones that don't work and workers having to refer them to the manufacture to get it fixed.

posted on 26 Dec 2012, 10:16 1

2. santy (Posts: 55; Member since: 02 Dec 2011)


More stores will only add to the cost of devices. It is better to go Google/ Amazon way .- Online only to keep prices low.

posted on 26 Dec 2012, 10:20

3. jmoney62987 (Posts: 31; Member since: 16 Mar 2010)


actually no it won't. If by having only an online presence (current) and only sell a million devices vs having both online and store presence and selling three million devices AS LONG as selling those devices through the stores make the stores profitable the devices should technically be cheaper. ALSO the more they sell technically alone should make the devices cheaper because they are recouping less investment off each purchase.

posted on 26 Dec 2012, 10:42

4. simplyj (Posts: 404; Member since: 23 Dec 2009)


I wonder if the Microsoft Store took over the space that the Sony Store left behind this summer in San Antonio?

posted on 26 Dec 2012, 12:38

7. lawbo (Posts: 1; Member since: 01 Nov 2012)


Microsoft is opening a new store in San Antonio directly across from the Apple store.

posted on 26 Dec 2012, 10:57 1

5. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


Wtf Microsoft, there is life outside the us u know. Take our money too :D

posted on 26 Dec 2012, 14:15

8. lubba (Posts: 1311; Member since: 17 Jan 2011)


I need them to announce how they're gonna deal with Google's bulls**t! No YouTube app works on WP!!!!!

posted on 26 Dec 2012, 15:51

9. vvelez5 (Posts: 623; Member since: 29 Jan 2011)


I hope these stores have better associates. I love my Microsoft products but i can't shop at my nearby store because I've just had horrid times everytime i went to the Microsoft store. I'm sure the other stores are great i just think my store ended up with a bad batch of employees. Hopefully they fix that because im not visiting they're pretty stores until they do.

posted on 26 Dec 2012, 15:53

10. KingKurogiii (Posts: 5636; Member since: 23 Oct 2011)


i love the Microsoft Store in Orlando. there's Surfaces all over the place in there. xD
i got my Beats Pill from there. ;)

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