IDC sees tablet shipments rising faster than expected; firm raises estimate for 2012 and 2013
Startng from a low base of 1% of the market in 2011, all forms of Windows tablets, including the upcoming Windows 8 and Windows-RT units, will quadrupole to 4% of the tablet market in 2012. By 2016, IDC sees Windows tablets commanding a respectable 11% of tablet sales, taking share away from both the Apple iPad and Android models. While official pricing of the Windows tablets are unknown, Microsoft CEO Steve Ballmer recently said that his firm's Surface tablets will not be the "cheap option".
IDC sees low priced tablets hastening the end of the line for eReaders. Low priced tablets under $200, like the Amazon Kindle Fire HD ($199), the Google Nexus 7 ($199) and the Amazon Kindle Fire 2 ($159) will lead to a decline in eReaders to 2012 shipments of 23.6 million. That is down from 27.7 million shipped last year and shows that eReader sales probably peaked last year.
source: IDC via eWEEK
1. wendygarett (unregistered)
I personally think (not to flamebait here) the Windows tablets will increase and reduce the iPad share instead of android... Even though android may reduce as well... The iPad is the biggest loser here...
Isn't the forecasts make too optimistic toward the Apple?
2. TylerGrunter (Posts: 757; Member since: 16 Feb 2012)
I totally agree with you. IPad will maintain the lead, but it will be under 50% for sure if not in 2013 at least in 2014. And Windows tablets will grow much faster than the analysts expect as many will be replacing laptops instead.
Analysts tend to be very optimistic with Apple for some reason.