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Here is why iBooks 2 textbooks will be $15 apiece

Posted: , by Nick T.

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Here is why iBooks 2 textbooks will be $15 apiece
By now you have probably heard that Apple is trying to change the way students learn by reinventing the textbook. And the company's attempt looks very promising indeed judging by our impression from iBooks 2. The interactive textbooks that will be sold through it deliver a rich, engaging experience despite their relatively low price of $15 apiece.

But have you wondered why publishers are willing to sell their textbooks at such a low price while a traditional one costs about $75? Well, the answer to that question is pretty simple actually. Here is how Terry McGraw, CEO of  McGraw-Hill, explains the pricing scheme: public schools purchase the textbooks at $75 each and keep them for 5 years on average. That brings a revenue of $15 per year for each textbook sold. However, textbooks sold through Apple's iBooks 2 will be sold directly to students. Regardless of whether the student pays for it out of their own pocket or use a voucher provided by the school, the textbook cannot be resold or given away to another student.

So technically, the publisher will be making that same $15 per book yearly revenue as with physical textbooks. Of course, a fraction of that money will go to Apple, but the publishers should be able to make that difference up by saving on printing costs and shipping. Having all that in mind, the $15 per textbook price is most likely to remain unchanged even though it was referred to as “pilot pricing” at yesterday's iBooks 2 announcement. Or at least when it comes to high school books as McGraw-Hill, like other publishers, has not announced whether it will distribute college textbooks through the iBooks 2 platform.

source: AllThingsD

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posted on 20 Jan 2012, 06:33 2

1. PimpStrong (Posts: 310; Member since: 25 Jul 2011)


"publishers should be able to make that difference up by saving on printing costs and shipping"

Yet another step towards doing away with the need for human resources. I'm not against this type of technological advancement but damn people are losing jobs. I may push my son into computer programming so he has a way better chance to succeed in the next 12 years.

posted on 20 Jan 2012, 08:24 2

2. nnaatthhaannx2 (Posts: 820; Member since: 19 Oct 2011)


yea technology kills jobs.... but it didn't save Jobs.

posted on 20 Jan 2012, 09:21 1

3. random1204 (Posts: 27; Member since: 26 May 2010)


I see what you did there ;)

posted on 20 Jan 2012, 09:40 1

4. PimpStrong (Posts: 310; Member since: 25 Jul 2011)


That's deep s**t right there man.

posted on 20 Jan 2012, 10:37 1

5. remixfa (Posts: 13933; Member since: 19 Dec 2008)


thats because the man behind the technology refused to get behind the technology that could have saved him.

posted on 20 Jan 2012, 12:27

6. Paden (Posts: 262; Member since: 07 Jul 2011)


*contemplates life for 3 days straight*

posted on 21 Jan 2012, 12:21

7. AndroidTroll (Posts: 359; Member since: 05 Mar 2011)


nice one. Although you could have said it simpler with, "technology kills jobs...even Steve Jobs."

posted on 21 Jan 2012, 15:25

8. Uzzelien (Posts: 131; Member since: 22 Feb 2011)


Funny thing is I was reading another artical on this and schools don't pay as much on each text book as Apple claims they do. The really funny thing about the Apple book thing is that if you want it published on their store you can't have it published any other place. I can see the DOJ stepping into this and charging them with something.

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