HTC signs Robert Downey Jr. to huge contract?
Now that the company is working its way back to health, HTC has signed a big name actor to continue to promote it's brand. According to those in the know, HTC has signed Robert Downey Jr. to a two-year $12 million contract. According to the sources, Downey will be playing himself in the ads, not the characters from some of his recent hit movies like Sherlock Holmes and Iron Man creator Tony Stark. Downey is represented by CAA which had no comment about the speculation.
Samsung is a huge corporation with the wherewithal to spend huge money on marketing for its smartphones. The Korean OEM is said to spend 10 times the amount for advertising than HTC does. Since Samsung spent $10 billion on marketing last year, that means that HTC spent roughly $1 billion on marketing in 2012. According to IDC research, HTC is the ninth largest smartphone manufacturer based on shipments, and has been surpassed by Chinese based rivals like ZTE and Huawei. Since peaking in the third quarter of 2011, HTC's global market share is down 76%.
HTC has eliminated the "Quietly Brilliant" tag line it had been using and plans to stop marketing itself as an underdog brand. HTC's marketing chief Ben Ho says, "We're not going to hide our brand anymore. We're going to be bolder with marketing." Robert Downey Jr. certainly would be a bold choice to market the brand.
1. RaKithAPeiRiZ (Posts: 1488; Member since: 29 Dec 2011)
Htc + Downey = class .....Samsung+jay z = swag
10. ihatesmartphone (unregistered)
Good for both company...:)
23. rawbow (Posts: 428; Member since: 30 Mar 2012)
HTC Sense soon to be replaced by JARVIS!!!!
24. sid07desai (Posts: 290; Member since: 03 May 2012)
Or a red and gold Iron Man Limited Edition HTC One?
30. phones522 (Posts: 94; Member since: 27 Jan 2010)
If they did that I would buy it right away. Also it would be cool if they could change the voice on google now to sound like JARVIS.
33. microsoftnokiawin (Posts: 1166; Member since: 30 Mar 2012)
they can't though these rights are owned by marvel which is owned by disney !
2. Birds (Posts: 1150; Member since: 21 Nov 2011)
Why Robert Downey Jr. looking at me like that? I ain't Samsung...don't hate the brother....-_-
3. wendygarett (unregistered)
Not gonna throw the wet blanket, but let's face it, no matter who would be hired, HTC remain sucks when it comes to marketing aspect, and history says so...
4. InspectorGadget80 (unregistered)
Make a IRON MAN EDITION PHONE HTC then I'll buy one.
5. Berzerk000 (Posts: 4237; Member since: 26 Jun 2011)
With a red/gold color scheme... That would look gorgeous.
6. Jack58221 (Posts: 152; Member since: 23 Feb 2013)
no kidding, give me a gold and hot rod red version.
27. kozza3 (Posts: 671; Member since: 17 Oct 2012)
and the speaker grills can have blue LED notifications shining from underneath
28. akki20892 (Posts: 3846; Member since: 04 Feb 2013)
keep dreeming guys it won't come that day........lol
29. sid07desai (Posts: 290; Member since: 03 May 2012)
It is actually possible. I heard there is a company that gives you custom painted phones with colors of your choice. But I'm afraid its only for GS4. And they charge 1000$.
7. Taters (Posts: 6325; Member since: 28 Jan 2013)
Great news! The marketing excuse from HTC fans is going to be gone. Now they have to admit Samsung products sell better because they are superior, or the very least, because people like them better or think it is a better value.
Or they can come out with lame excuse number two and say that Samsung just markets better.
11. RaKithAPeiRiZ (Posts: 1488; Member since: 29 Dec 2011)
12 million is not = to the billions spent by Samsung and the 20 million spent on Jay Z
12. Berzerk000 (Posts: 4237; Member since: 26 Jun 2011)
I've explained this before, it's not JUST marketing, it's also the reputation that marketing makes for a company that also gives them more sales. Marketing by itself is good an all, and it's obvious to see with HTC's success with it, but the full effect of marketing doesn't become apparent for a couple years.
Notice how Samsung just keeps selling more of their flagship Galaxy S series every year? Yes, it's because of their huge marketing budget, but it's also because of the reputation Samsung has given itself in the previous year that compels more people to buy their product than the year before.
HTC makes great devices (Samsung as well, obviously), but they never had any marketing to begin with other than from the carriers, so very little units of those great devices were sold and their reputation never grew. No matter how much money HTC pours into marketing, it won't mean nearly as much if they don't have the reputation that Samsung or Apple has.
You don't seem to understand Taters, you can't become a tech titan like Samsung or Apple overnight. HTC pretty much just started a mass marketing plan for the first time ever. They have a good product, and their marketing does have an impact on sales, but their name doesn't hold much weight. All that's going to happen this year, is that HTC's name is going to start getting bigger. Then come next year, if HTC keeps up the marketing, they'll sell even more units than they did the One with their 2014 flagship. Then they'll sell even more with their 2015 flagship.
When you're as late in the marketing game as HTC is, it's hard to get devices sold. But they'll manage, and if they keep at it they'll be rewarded, just like Samsung was with their success.
13. jdoee100 (Posts: 334; Member since: 04 Jun 2013)
"their reputation never grew," not because of low marketing, because they never made quality products on consistent bases. Thunderbolt, need i say more?
On the other hand, samsung built their brand and reputation on continued quality devices S2, S3, and now S4. Marketing and ads are cream on top, not the cake. This is something htc and its fans can not seem to grasp.
17. Berzerk000 (Posts: 4237; Member since: 26 Jun 2011)
Samsung hasn't always made top notch devices either. The Thunderbolt was just an embarrassment, no use denying that, but HTC definitely did have very good devices. But what if they had actually marketed their devices a few years ago, do you really think they would be in the position they are now where they're down in market share by 76% since 2011? Not at all.
19. jdoee100 (Posts: 334; Member since: 04 Jun 2013)
It's a double edged sword you are talking about. If they had marketed and put thunderbolt ads like crazy, and had succeeded. htc might be out of business right now.
All strong brands have consistency in quality, but htc hasn't shown them device after device.
20. Berzerk000 (Posts: 4237; Member since: 26 Jun 2011)
True, but every company has to have a flop sometime, HTC just managed to do it exceeding well... In the bad way.
HTC has done a lot better with quality consistency the past couple years, at least in my experience. I think the last thing that was actually bad from HTC was Sense 3, even then it was manageable.
26. VZWuser76 (Posts: 3063; Member since: 04 Mar 2010)
Are you forgetting the Droid Charge? That was a horrible device. It was also in that class of 1st LTE phones. None of them were good. The HTC Thunderbolt, the Samsung Droid Charge, the LG Revolution, and finally the Motorola Droid Bionic. Can you say that any of these were a success? If not then find an HTC flop where the rest of the oems had a hit and HTC didn't. Sorry but I'm getting sick of everyone mentioning the Thunderbolt as a failure & acting like the other oems had runaway successes with their first LTE phones.
31. Berzerk000 (Posts: 4237; Member since: 26 Jun 2011)
And at least the Thunderbolt was updated to 4.0 (very late, but eh), the Charge and Revolution never were. Not very often can someone say that an HTC device got more support than a Samsung, it's just a shame that it can only be said about a terrible device.
32. Taters (Posts: 6325; Member since: 28 Jan 2013)
Yes HTC fans can't seem to grasp the facts. It is not by accident that I have never had a bad Samsung product on the first batch and I have never EVER received an HTC product, first, second, or third batch without a glaring flaw. It is also not an accident that more HTC products are returned despite their being less sales.
HTC has garbage quality control issues and that it their down fall.Not marketing or being too quiet.
34. Berzerk000 (Posts: 4237; Member since: 26 Jun 2011)
Motorola devices top the charts in satisfaction, and HTC is still above Samsung and Apple. In the UK, the HTC One X was on the top of the charts for satisfaction.
Here, Nokia topped all on Verizon and AT&T in satisfaction, but HTC is rated top for Sprint (which doesn't have Nokia devices) and T-Mobile. Samsung and Motorola are in a close race.
HTC bested all Android manufacturers in a large survey.
HTC beats all manufacturers here. WP also takes first for top OS satisfaction rates, probably because it's the smoothest OS out there.
Nothing you say makes sense. At all.
I had to repeat my comment from another article.
36. Taters (Posts: 6325; Member since: 28 Jan 2013)
LOL Are you seriously going to go there? First, just the fact that the Motorola Atrix HD had the least complaints in one of those links completely makes that link invalid. You can also argue that WP taking top OS automatically discredits that link too because that is pretty laughable. I got rid of my 8x ASAP because of both WP8 and HTC quality.
Secondly, if you went to school at all or took any statistic courses then you would know surveys like that are completely useless considering the parameters involved. One thing, HTC sales and amount of handsets is much lower than Samsung. Less units sold = less people complaining, that is a fact. Less prepaid phones and more high end phones = less people complaining. Those are simple parameters that your useless surveys do not show.
If you want a real fair comparison. Then look at this article that was posted on phonearena that directly compares the GS4 and the HTC One, the two top end handsets. Not some lame survey that compares the satisfaction rate between a HTC Rezound and a $20 Galaxy Gio.
"a Sprint store says that the HTC One has been returned because of dead pixels and blown-out speakers, although he was quick to note that it has yet to become a major problem. Still, fewer Samsung Galaxy S4 units have been brought back to the store."
Or if you want a different indication of quality then check this out.
Also, how am I not making any sense at all? What happened is what happened. I do not control the outcome. Every Samsung mobile product I bought was flawless on the first batch and every HTC mobile product I bought had a serious build or software defect. How you can say a first hand experience like that makes no sense is beyond me. Whether you like it or not, it happened and I highly doubt that it is a coincidence.
37. Berzerk000 (Posts: 4237; Member since: 26 Jun 2011)
I do find it coincidental that every single HTC device you've used has had a massive flaw. Nobody I know has had as much trouble with HTC device as you claim to be having, not even my friend who had the dreaded Thunderbolt had as many problems as you claim to have with every single HTC device you own. Every HTC device I've owned has served me well, even my old Mytouch 4G still works perfectly. With my Sensation the only problem I had was Sense 3 being too heavy, same for the Amaze. I never had any trouble with my Radar, I just didn't like WP. The only real "problem" I had with my GS2 was that Touchwiz was ugly, but Nature UX fixed that. I've never had any problems with my GS3, though my friend had to get hers replaced because the micro USB port stopped working.
In my experience, all of my HTC devices have been just as reliable as my Samsung devices. It's not just me either, everyone I know who has/did have an HTC device was perfectly happy with it, aside from a Thunderbolt user who complained about battery life. These HTC devices include; Droid Incredible and Incredible 2, EVO 4G, Droid DNA, Thunderbolt, EVO Shift, One, and One X, not including my own devices.
Now tell me, why is it that me and so many people around me are happy with these HTC devices, but you're having so many problems?
38. Taters (Posts: 6325; Member since: 28 Jan 2013)
My best guess would be because you are not picky about your products like I am and do not inspect them with a microscope. Every HTC One, One X, and HTC 8x device I have seen, exhibit the same flaws that I see on my purchased handsets.
The HTC One's gap and poor finishing around the plastic rim is well documented and seen in every display model. Same with the button's not working which was fixed in an update pretty quickly. I give them props for that because the notification issue in the One X took like 6 months to reach Roger's.
Every One X had loose screens, poor finishing marks, uneven sim card trays, and uneven camera back covers that are not aligned properly.
HTC 8X had like screens popping out at one corner, loose volume rockers, and discoloration on the edges.
If you don't see them on your HTC products, you are just not looking hard enough because they are there.
39. Berzerk000 (Posts: 4237; Member since: 26 Jun 2011)
The gap between the metal and plastic on the One was obviously a first batch issue, same for the uneven/unfinished cutting on the plastic parts of the phone like the microphone cut outs and the sim tray. I've seen display models at stores and my friend owns a One, I've thoroughly looked over every One I've seen looking for the flaws and couldn't see one. I've never even heard of the buttons not working on the One, but I'm glad they pushed out an update quickly.
By loose screens on the One X, do you mean the report that said if you push hard enough on the screen, it creates discoloration? Because that's apparent in every LCD based screen. It's happened on my Mytouch, my Sensation, my iPod Touch, my iPhone 4, etc. If you're referring to something else, I've never heard of it, and an owner of the One X I know hasn't experienced the problem; the sim tray didn't look settled correctly though.
I've personally never seen an 8X outside of a T-Mobile store, so I can't speak for it.
My HTC products have been flawless from a hardware perspective. And unless you count a bloated UI as a flaw, they've been flawless software-wise as well. My Mytouch 4G especially has been a tank; being dropped from as much as 5 feet onto concrete and dunked in water 3 different times, it still works perfectly fine. Also, the battery life on all my HTC devices have been consistent, and haven't degraded like many other phones would have by now.
I'm sure there are a lot of defective HTC devices, but every manufacturer has their fair share of hardware defects as well, giant tech titans like Samsung and Apple aren't exempt to that.
14. XPERIA-KNIGHT (unregistered)
8. AMDPhenomX4 (Posts: 48; Member since: 06 Apr 2013)
"According to the sources, Downey will be playing himself in the ads, not the characters from some of his recent hit movies like Sherlock Holmes and Iron Man creator Tony Starks."
Tony Stark, not Starks...
9. archangel9 (Posts: 233; Member since: 07 Feb 2010)
Correction just Jay Z has swag...Swag is for boys , Class is for men
18. spideyhead256 (Posts: 148; Member since: 05 Nov 2012)
damn that sounds awesome when spoken in a manly voice. =P
15. siddharth04 (Posts: 3; Member since: 11 Mar 2013)
Would love to see a HTC phone in the next iron man movie. If there is gonna be one coming. Anyways looks like HTC has decided to improve it's marketing since, their previous marketing guy has resigned.
16. SleepingOz (unregistered)
I thought Iron man was using an Alcatel. lol
25. smallworld (Posts: 471; Member since: 13 Jul 2012)
Godd job HTC. How to waste 12 million dollars in one day. I'd like to see their bank account now.
35. Astro551 (Posts: 46; Member since: 18 Dec 2011)
if it's anything to go by simon baker and his samsung ads, should be quite good.
lol imagine a JARVIS based Google Now, how sick XD