HTC will ditch 'quietly brilliant' slogan, confirms HTC One delayed because of camera supply issues
posted by Victor H. / Mar 25, 2013, 7:35 AM
“We have a lot of innovations but we haven’t been loud enough,” HTC’s marketing chief Benjamin Ho said.
HTC has definitely become more aggressive with marketing lately as it gave people One devices for demonstration purposes right outside the place where Samsung showed its new Galaxy S 4. It has also kicked off “#theNextBigFlop” Twitter campaign against Samsung.
The company has more than doubled its marketing budget for this year, raising it 250% over what it was in 2012.
Finally, HTC’s marketing head confirmed that it was the camera unit that was made specifically for the HTC One that slowed down production:
“Our friends in the media have been asking why there has been a delay in shipments for the new HTC One, whether there is a component shortage,” he said. “There is some shortage, because the phone’s camera was designed specifically for us, and production cannot be ramped up so quickly.”
source: Wall Street Journal
- Display 4.7" 1080 x 1920 pixels
- Camera 4 MP / 2.1 MP front
- Processor Qualcomm Snapdragon 600, Quad-core, 1700 MHz
- Storage 64 GB
- Battery 2300 mAh(18h 3G talk time)
Posts: 64; Member since: Mar 15, 2013
I agree. They should have had more made if that was the camera they wanted to use
posted on Mar 25, 2013, 7:45 AM 13
Posts: 1415; Member since: Sep 29, 2012
Okay cool, so now you (HTC) go from "Quietly Brilliant", to "Loudly Stupid"... If the camera is not ready on time, which delays the shipments, run and tell it to the king... "The Sky is Falling", shout it to the world.
posted on Mar 25, 2013, 7:59 AM 12
Posts: 800; Member since: Jul 20, 2012
While HTC and others were innovating, Samsung was on full marketing and promotion of their excellent Galaxy flagships (and with it, unfortunately, comes most of the bloatware S features that I never use). About time HTC plays rough.
posted on Mar 25, 2013, 7:44 AM 16
Posts: 403; Member since: Oct 05, 2012
Getting tired of people like you..... In your theory, can I say the entire idea of blink feed and zoe are blotwares? If not please tell me the difference and don't get me wrong cause I don't think they are blotwares
posted on Mar 25, 2013, 9:04 AM 6
Posts: 556; Member since: Apr 30, 2012
That's because only Samsung can do innovations and smart marketing all at once. Ain't HTC trying to do the same things Samsung has been doing? They're desperate 'cause they're near to their last ball.
posted on Mar 25, 2013, 11:14 AM 2
Posts: 5629; Member since: Mar 08, 2013
They shouldn't think about Ultrapixels, just put a 16 MP camera on the phone and its good to go right? (Sigh) Poor HTC! :(
posted on Mar 25, 2013, 7:45 AM 9
Posts: 1; Member since: Feb 14, 2013
That's the problem with everyone. How about getting some innovation rather than going by the same s**t always?
posted on Mar 25, 2013, 7:58 AM 10
Posts: 342; Member since: Oct 23, 2012
but who said it to use that crap for very great flagship........they should launch it first in midranger phone and should see result ..........if it sucesses then use to flagship............many people go with 'z' because of camera.......
posted on Mar 25, 2013, 9:02 AM 4
Posts: 863; Member since: Mar 07, 2013
“We have a lot of innovations but we haven’t been loud enough” Yep, they should ditch that slogan, and change it to show that how big-mouthed they have been, like how Peter Chou said they want to beat Samsung, how they rubbished Nokia's Pureview technology, how they appeared in Samsung's Galaxy S4 event and how they exchanged trolling remarks with Samsung UK in Twitter. I couldnt think of any ideas for them. Do drop in some suggestions. :D Dont get me wrong, i dont hate HTC; i like their products more than Samsung's, just being sarcastic, because they have been loud but in my opinion some of their innovations doesnt live up to my expectations. They only have the rights to be loud mouthed if they can deliver what consumers expect.
posted on Mar 25, 2013, 7:48 AM 7
Posts: 76; Member since: Aug 20, 2011
A typo there Victor...it should be "Quietly Brilliant" And about HTC going fierce is a good news for the Android market.....All manufacturers of Android phones are doing excellent jobs with offering the consumers a host of choices.... My heart is set for the HTC One...but one cannot go wrong with Galaxy S4 too....
posted on Mar 25, 2013, 7:54 AM 8
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