With the recent introduction of hashtags and the re-design earlier this year of the Facebook news-feed, CEO Mark Zuckerberg said that he wants the site to be "the best personalized newspaper in the world." Facebook's mobile users now usually pop in now and then for a brief look at their individual page. Offering a new app that would bring together Facebook content could allow for a longer perusal from users and enable the social networking company to procure more mobile advertising dollars. At present, about one-third of the company's revenue comes from mobile.
According to those familiar with the project, Facebook's developers are working on a version of Reader for iOS. The app is designed for both the Apple iPhone and Apple iPad and the idea is to get users interested in reading public posts that are trending so that they spend more time reading the story on Facebook.