BlackBerry re-enters the South Korean market armed with the $530 Priv
Having left the South Korean consumer hardware market three years ago, BlackBerry has decided to re-enter with the launch of its Android-powered Priv handset. Even though the decision seems a quizzical one -- Korea is dominated by local brands such as Samsung and LG -- John Chen apparently sees some value in rolling out a device that is now almost a year old.
Where the Priv has almost completed the assumed one-year life cycle since it was first showcased, it's now much cheaper than it once was. The Canadian firm wanted a whopping $749 for the Priv initially, and while the price has dropped considerably since, BlackBerry's 598,000 won ($534) asking price in Korea still seems incredibly steep.
Making the Priv available to such a tech-savvy demographic can perhaps be considered as a positive. Even so, it's seemingly doubtful that consumers will rush to pick up an ageing handset from BlackBerry given the many local options with generally better reviews.
As a refresher, the Priv packs a 5.4-inch 1440 x 2560 display, Qualcomm's Snapdragon 808 and 3 GB RAM, among other treats. You can check out our full review of the device here, and be sure to have your say on this story via the comment section.
The BlackBerry Priv in pictures
source: Yonhap News via CrackBerry
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