Apple releases three new ads for Apple Music

With a reported 11 million trial subscribers signed up for Apple Music (and two million already paid Family plan subscribers at $14.99 each), Apple has a shot at picking up some ground quickly on rival streamer Spotify. Sure, the latter has 75 million total subscribers, but 55 million are signed up for a free tier supported by ads. Apple doesn't have a similar plan for Apple Music subscribers, but does give them three free months to test it out.

Apple released three new ads for Apple Music today. The first one, "Discovery," starts with a solemn sounding announcer. "Music has never had a bigger place in our lives," he says. "To have access to nearly all the music in the world at our fingertips is remarkable." Apple Music is then billed as a place where artists and fans can meet each other. And Apple also mentions how it uses experienced, human curators. "The entire experience, from playlists to radio to new releases, is powered by people who live and breathe music." The tag line? "All the artists you love and are about to love. All in one place."

The other two spots each focus on one particular artist. There is one for pianist Kygo, and another for singer-songwriter James Bay. You can check out all three ads by clicking on the video slideshow below.


source: Apple (1), (2), (3) via AppleInsider