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Apple receives patent for virtual page turn

Posted: , by Alan F.

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Apple receives patent for virtual page turn
You know that animation that makes it look like you are actually turning the page of a book you are reading on an e-reader or tablet? Guess who now owns the patent. That's right, Apple. This past week, the USPTO awarded the Cupertino based tech firm the patent for "Display screen or portion thereof with animated graphical user interface," which is also known as patent D670,713. The patent was filed last December.

This virtual page turn is now patented by Apple

This virtual page turn is now patented by Apple

While the patent is not clear on exactly what is being protected, Apple says that its patented page turn is unique because of the special-type of animation used to create the illusion, which the competition does not have. As the New York Times points out, why should the granting of this patent application be surprising considering Apple's patents for its music icon (consisting of a musical note), the glass staircase in some Apple Stores, and for the packaging of the Apple iPhone.

Despite the patent award, it seems that competitors can still use a page turning animation as long as it differs from what Apple has patented. For example, showing the page turning from the top corner doesn't seem to be covered in this patent, a surprising omission although it could be covered in a later patent application by Apple.

Apple received 38 patents last week, expanding its IP portfolio to include patents such as a "Skin tone aware color boost for cameras," "Location-based categorical information services" and a "Consistent backup of electronic information."

source: FCC via NYTimes

The digital page turn patented by Apple

The digital page turn patented by Apple


62 Comments
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posted on 17 Nov 2012, 14:19 32

1. blackspot (Posts: 102; Member since: 14 Nov 2012)


Lol!!

posted on 17 Nov 2012, 14:22 46

2. Pings (Posts: 289; Member since: 19 Dec 2008)


How the hell does Apple get these patents? SMH

posted on 17 Nov 2012, 14:43 22

10. blackspot (Posts: 102; Member since: 14 Nov 2012)


I'm a lover of technology, innovation, creativity & fresh ideas. But Apple, I know you guys can do better this.

You guys have some of the most innovative minds in the world working for your company......... please tell me this is not the best you can do?

Get a patent for some outrageously insanely cool idea. Not this.

Sighs...

posted on 17 Nov 2012, 15:39 2

18. blackspot (Posts: 102; Member since: 14 Nov 2012)


correction:

...*better [than] this.

posted on 17 Nov 2012, 15:57 3

20. Nathan_ingx (Posts: 2964; Member since: 07 Mar 2012)


But ain't that some achievement for Apple??
"A patent recieved is a patient won"...that's my new saying especially for Apple.
And thank God it's not a real, proper page flip! Imagine Apple doing that!

They might actually use the 'page flip' animation for iOS7...transitions between menu, apps and home-screens!
OMG, did i just have Apple an idea? I should patent that thought!

posted on 17 Nov 2012, 16:50 4

22. blackspot (Posts: 102; Member since: 14 Nov 2012)


An achievement for Apple is when they introduced the iPhone and the iPad. Truly ground-breaking, game-changing devices that re-defined and re-vitalized old ideas.

I see this patent they’ve been awarded as nothing more than a side-show; a incredible display of some serious artist blocks.

That is simply tasteless.

posted on 17 Nov 2012, 19:26 6

37. JeffdaBeat (unregistered)


But here's the thing...instead of being pissed at Apple, we should be upset with the patent office for give it the big thumbs up. Companies will be companies and I agree that this was incredibly stupid. But I think the government needs to start doing something about this.

posted on 18 Nov 2012, 06:57

53. jroc74 (Posts: 3980; Member since: 30 Dec 2010)


Actually for this....I think its cool. And this might be on of the few patents I can say ok, I get it. If no other company was using this animation for page turning before Apple, I say let em have it.

posted on 19 Nov 2012, 16:32

63. Pippy (Posts: 2; Member since: 05 Jul 2012)


If you go to most retailers, they use the "virtual page change" on their ads. This isn't new. I also use this everytime I preview a book on Amazon or B&N.

posted on 17 Nov 2012, 17:56 1

31. someones4 (Posts: 613; Member since: 16 Sep 2012)


Apple: We like to be given credit for everything

posted on 17 Nov 2012, 20:13 2

39. andro. (Posts: 1927; Member since: 16 Sep 2011)


Of course this patent will only hold up in the US and its messed up beyond belief. Soon apple will have a us patent for touching a touch screen phone and making a call on a touch screen phone. At some stage any sort of human contact with a man made device will be in some sort of legal dispute with apple. Eventually charging any electrical device maybe dammed a copy of Apple since the iPhone draws electrical power,who knows

posted on 17 Nov 2012, 21:32 1

44. ddeath (Posts: 152; Member since: 14 Apr 2012)


How? Money makes the World turn round and round, no matter how ridiculous it looks.

posted on 17 Nov 2012, 21:37

45. blackspot (Posts: 102; Member since: 14 Nov 2012)


Yeah, unfortunately, that is true.

posted on 17 Nov 2012, 14:53 17

12. AnTuTu (Posts: 599; Member since: 14 Oct 2012)


Apple --- >Way to go lolzzzzzzzzzzzzzzzzzzzz

"Apple a revolutionary company" a big LOL to that

LLLLLLLLLLLLLLLLLLLLLOOOOOOOOOOOOOOOOOOOOOOOOOLLLL​LLLLLLLLLLLLLLLLL

posted on 17 Nov 2012, 19:16 2

36. metalpoet (unregistered)


r u f*cking kidding me?!@?!?!?!?!?!?!?!?!?!?

posted on 17 Nov 2012, 23:26 1

48. Wiki_jaan (Posts: 660; Member since: 24 Jun 2012)


apple . patent every thing

posted on 18 Nov 2012, 03:53 1

51. megabok (banned) (Posts: 58; Member since: 03 Apr 2012)


Apple patented life on earth.

posted on 19 Nov 2012, 08:46 1

61. paulislegend (Posts: 37; Member since: 15 Mar 2012)


Can ANONYMOUS hack the USPO, please... This patent is a travesty in technology. The page turn effect has been around since early 2002...let me guess, apple does it some magical way which makes it different from everyone else? oh wait, they just added "on a mobile device" to the end of it. What a fugging joke.

posted on 17 Nov 2012, 14:26 23

3. tech2 (Posts: 1319; Member since: 26 Oct 2012)


Unbelievable !

posted on 17 Nov 2012, 14:32 23

4. oldghost (Posts: 8; Member since: 30 Oct 2012)


This is truly unbelievable.
First a patent on a rectangular device with rounded corners now this.

If there was any doubt the Patent Office is in
Apple's pocket, this should remove it.

posted on 17 Nov 2012, 20:27

42. andro. (Posts: 1927; Member since: 16 Sep 2011)


I'd rather hold a device that takes 10 seconds to change page in a non virtual way than have apple gouge money out of some company for making a device which makes virtual book reading page scrolling in a more realistic than apple. Its about time people step up to the balrog

posted on 17 Nov 2012, 14:34 11

5. jopancy (Posts: 55; Member since: 25 Apr 2012)


I wonder at the intellectual capacity of the guys in the patent office. Patent for imitating a flipped page? Please!!

posted on 17 Nov 2012, 14:35 6

6. darac (Posts: 2156; Member since: 17 Oct 2011)


Sick to my stomach with this..

posted on 17 Nov 2012, 14:36 9

7. jopancy (Posts: 55; Member since: 25 Apr 2012)


Apple must be very proud.

posted on 17 Nov 2012, 20:27 1

41. joey_sfb (Posts: 1973; Member since: 29 Mar 2012)


I get the idea that apple are run by a bunch of highschool kids. Their patent simply lack substance and i'm sure will be invalid when challenged. Patent is protect innovation that cost lot of research fund, not to protect some rich kid's pre-school drawing.

posted on 17 Nov 2012, 14:41 9

8. chronopc (Posts: 86; Member since: 18 Oct 2012)


If you can patent a rectangle with round edges, you can patent anything. Google should patent bolded hour display on its digital clock before apple decide to take the patent. Patents are such a joke in the US.

posted on 17 Nov 2012, 14:42 2

9. Kronic (banned) (Posts: 321; Member since: 11 Sep 2012)


This is the best part of iBooks. The graphics are so natural!

posted on 17 Nov 2012, 14:46 7

11. Googlethis (Posts: 168; Member since: 05 Jul 2012)


really there has to be a way to stop all these crap patents

posted on 17 Nov 2012, 14:58 6

13. blackspot (Posts: 102; Member since: 14 Nov 2012)


Me: This is MADNESS!!!

Apple: Madness. THIS.IS.APPLE!!!!!!!!!!!!!!!!!!!!

posted on 17 Nov 2012, 14:59 4

14. blattlaus (Posts: 59; Member since: 12 Dec 2010)


Taking a physical process and changing it to a virtual one is as obvious as you can get. Does the patent office even look at these applications?

posted on 17 Nov 2012, 15:05 4

15. timtimity (Posts: 196; Member since: 13 Aug 2012)


Seriously, there's no need to patent everything. Let everyone make whatever they want, however they want. If Apple are so confident about their products they shouldn't have anything to worry about as people will buy the best product.

Ultimately all it does is stop Apple from innovating as they're trying to prevent any competitor from doing anything, which results in Apple not having to work as hard.

Remove the patents and return to innovation.

posted on 17 Nov 2012, 15:21 4

16. ElektronicGeek91 (Posts: 105; Member since: 26 Sep 2012)


too bad my phone already has that so screw you Apple!

posted on 17 Nov 2012, 15:31 3

17. Droiddoes (unregistered)


I...I just don't even know what to say anymore...

posted on 17 Nov 2012, 15:43 1

19. JGuinan007 (Posts: 607; Member since: 19 May 2011)


I don't understand this my Barnes and Noble app has had this feature since 2009 how can Apple patent it?

posted on 17 Nov 2012, 16:09 3

21. random (Posts: 10; Member since: 14 Nov 2012)


Obviously B&N did some back to the future and stole patent from Apple.

Time to pay up for Apples hard work they put into this magnificent patent.

posted on 17 Nov 2012, 20:18

40. meowcenary (Posts: 187; Member since: 13 Apr 2012)


The Kindle you can flip the magazine pages like a page turn as well.

posted on 17 Nov 2012, 16:54 2

23. ytheunissen (Posts: 1; Member since: 17 Nov 2012)


How hilarious this might seem, Apple isn't the first company to patent a page turning. Google got their page turning patent back in 2010, whereas Microsoft got theirs in 2009.

So trying to be a little more objectively wouldn't hurt (points at Android as well as Apple, and even Windows Mobile followers).

posted on 17 Nov 2012, 17:21 1

25. blackspot (Posts: 102; Member since: 14 Nov 2012)


Objectivity? Apple is the main opponent handing out lawsuits like Christmas presents for patents as insignificant and frugal as the one they've just been awarded.

And the thing is, Apple has become obnoxiously "sue-happy" lately, so it's kind of hard for me to look a that patent without a bit of discontent & prejudice, in the hands of Apple.

posted on 18 Nov 2012, 03:54 1

52. tedkord (Posts: 3932; Member since: 17 Jun 2009)


The difference is you won't see Google saying, "That device flips podagr pages like our patent. Ban it!"

posted on 17 Nov 2012, 17:15

24. _Bone_ (Posts: 2061; Member since: 29 Oct 2012)


fck them

posted on 17 Nov 2012, 17:22 2

26. darkkjedii (Posts: 9290; Member since: 05 Feb 2011)


If u look at this from a business standpoint, it's a smart move. Anyone who wants to use it will have to pay a fee to do it. Makes sense

posted on 17 Nov 2012, 17:34

27. Googlethis (Posts: 168; Member since: 05 Jul 2012)


sadly you are correct darkjedi.

posted on 17 Nov 2012, 17:43

29. Aeires (unregistered)


Except it'll never hold up, there have been many uses of this before Apple got the patent.

posted on 17 Nov 2012, 18:05 1

33. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


technically smart but dirty at the same time, its the kind of thing that shouldnt be patented as its a natural more for e-readers etc. to mimic a real book

be like patenting how a door opens then expecting all car companys architects etc to pay

posted on 17 Nov 2012, 17:39 2

28. MrJerry (Posts: 378; Member since: 05 Oct 2012)


My one year old DOG can think of this...
Unless im wrong the basic idea of this wasnt from Apple

And US company applied for a patent and US organization approved it..

Isnt it too much to think that there are only bunch of idiots?

posted on 17 Nov 2012, 17:44 2

30. Aeires (unregistered)


This surprises people? Apple has a history of taking other people's ideas and patenting them first, or modifying them ever so slightly and getting a patent that way. THis is nothing new for Apple.

posted on 17 Nov 2012, 17:58 1

32. roscuthiii (Posts: 1717; Member since: 18 Jul 2010)


If it is intended to mimic a book, and turning a page is about as ubiquitous to books as words are... shouldn't this be filed under the obvious category?
Regardless of whether anyone's done this before or not... and I'm betting it's been done before.

posted on 17 Nov 2012, 18:13

34. xtroid2k (Posts: 315; Member since: 11 Jan 2010)


Im gonna file a patent for this post lol

posted on 17 Nov 2012, 18:21 1

35. angelesmec (unregistered)


Flipboard be ready to be sued by Apple bi@#%!

posted on 17 Nov 2012, 20:08 1

38. Ihateapplemorethanyou (Posts: 2; Member since: 17 Nov 2012)


This is ridiculous. Pretty soon apple is going to get a patent for taking a s**t. You all better watch out. We are all going to get sued next!

posted on 17 Nov 2012, 20:33

43. kamejoko (Posts: 98; Member since: 10 Nov 2011)


USPTO eat money from apple.
Apple copy every thing from real life (turn page, glass stair, rectangle with round coner...) and patent.
Nothing to say about USPTO. Money can do everything, can patent everything.

posted on 17 Nov 2012, 21:37 3

46. ddeath (Posts: 152; Member since: 14 Apr 2012)


To me, it is bloody shameful to even submit a patent like this. What is so innovative about having an animated page turning? Everyone thought of it! Just that no one except Apple will patent it, with no apparent reason but to earn money from others who implements it! Ridiculous!

posted on 17 Nov 2012, 21:54 2

47. darvisha (Posts: 6; Member since: 13 Dec 2010)


I have had a software on my PC which was doing the same using a mouse. I do believe patent office must be more carefull as this kind of patenting is going to restrict small developers and actually highjack their ideas. Those who cannot afford patenting their softwares.

posted on 17 Nov 2012, 23:29

49. jstahl (Posts: 79; Member since: 03 Sep 2012)


You can't blame Apple. You are the stupid one for not patenting it.

posted on 18 Nov 2012, 02:32 1

50. rusticguy (Posts: 2811; Member since: 11 Aug 2012)


I have been using following sofwatre and it works on iOS also and does the same damn thing:

http://flippingbook.com/

Looks like US Patent office is setup to offer patent to apple for everything that they can steal/copy/reverse engineer. This isn't something to be proud of. Apple should really be ashamed if shame exists in their dictionary.

posted on 18 Nov 2012, 07:21 1

54. gammaSharma (Posts: 33; Member since: 17 Nov 2011)


Apple, why don't you just Patent the use of The Fore Finger so that others cant use it. I will use my middle finger with you Capitalistic Apple. :)

posted on 18 Nov 2012, 09:52 1

56. vijaysivakula (Posts: 148; Member since: 17 Aug 2011)


Damn. Didnt take a crap since yesterday as their lawyers came home to warn me not to tear the toilet paper from a side. Cant figure out how else i can do it.

posted on 18 Nov 2012, 14:49

57. freebee269 (Posts: 497; Member since: 10 Aug 2012)


apple recieves patent for writting apple news articles. any article written about apple news will have to pay a royalty to apple. this is true innovation.

posted on 18 Nov 2012, 16:38

58. VAPlaya1 (Posts: 5; Member since: 31 Oct 2012)


How can this be awarded to Apple when i can do this right now on a pdf app for android.
If I grab the bottom corner, I can start flipping the page, ( I can see a portion of the other next page) it goes all the way up to the top corner. Looks the same as what Apple claims it does.

posted on 18 Nov 2012, 19:52

59. samystic (Posts: 187; Member since: 25 Mar 2012)


ridiculousness at it's extreme... i think we techies (in all colors, all levels) should start an internet cult something like 'bad luck Brian' or 'that's cute' kind of thing to stop this joke called Apple... actually Apple should patent stupidity as well, coz that it exclusive

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