Apple creates 30 second ad to commemorate closing of Beats deal
Just then, Siri is heard from. Talking to Mikey and Tina like the voice of God from above, Apple's personal virtual assistant says she heard that Dr. Dre is having a party. Mikey asks for directions to Dre's party, but is shot down by Siri. "Sorry Mikey and Tina. Dre's party is invitation only," she says. Tina says that she didn't want to go anyway, although Mikey still wants that address. "Siri, just tell me," he pleads. And in a funny bit of self-deprecation, Siri says, "Sorry, I didn't get that." The ad ends with the Apple and Beats logos on the screen.
Apple's $3 billion pick up of Beats is the largest acquisition in company history. Earlier in the week, it was announced that Apple is planning on laying off 200 people from Beats, which represents 40% of the company's pre-merger head count. Meanwhile, Beats co-founders Jimmy Iovine and Dr. Dre are both expected to get some sort of senior title at Cupertino.
We now have embedded the video for your viewing pleasure. Enjoy!
source: @beatsbydre, 9 to 5 Channel via AppleInsider
1. HugoBarraCyanogenmod (Posts: 649; Member since: 06 Jul 2014)
Looks like phone arena making more ad article on Apple than Apple itself
2. superfans (Posts: 155; Member since: 30 Jul 2012)
This probably the worst ad/video i ever seen from apple , i used think apple's "your verse" ad is the worst ad apple had ever made since they move the ad-work in house but they just proved that they can make more worst ad. Even samsung can produce better quality ad the apple nowadays while apple keep making low quality or uninspiring ad. Maybe they should not move the ad design in house.
3. eggimage (Posts: 73; Member since: 19 Jan 2012)
you mean the preposterous, tasteless galaxy gear ad, or the fact-twsiting hateful apple-mocking ones? yes, many of today's apple ads are bad, but, sorry, if you had used other better examples I'd have agreed with you more.
6. fzacek (Posts: 2447; Member since: 26 Jan 2014)
Sorry, didn't mean to post that as a reply to you...
8. superfans (Posts: 155; Member since: 30 Jul 2012)
Even though i can't give u a better example or an example that u might like but still can't admit that apple ads quality is going down fall since they decided to move the ad-work in house.
13. eggimage (Posts: 73; Member since: 19 Jan 2012)
no, I do understand your point. What I meant is Samsung's ads are simply too bad to even be used as comparison here, which does not get your point through at all. It's not what better ads that I might like, but what you are missing here is that samsung's ads are just tasteless garbage and most of which are, pathetically, meant to be mocking. If 70% of a company's ads have to be about mocking its competition to sell products, you know clearly where the company stands.
16. alrightihatepickingusernames (Posts: 471; Member since: 29 Dec 2013)
I'd say this is only a little bit better than that gear ad. The gear ad looked like it was trying too hard, this looks like a cheap, cheesy afterthought... Neither is excusable.
But when Samsung gets an advertisement right, it's one of the best out there. Their marketing team is interesting.
15. alterecho (Posts: 1094; Member since: 23 Feb 2012)
"Microsoft > Everything"