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Apple creates 30 second ad to commemorate closing of Beats deal

Posted: , by Alan F.

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Apple creates 30 second ad to commemorate closing of Beats deal
A 30 second ad that probably isn't meant for television, was uploaded to Beats' Twitter account to officially announce to the world, that Apple has closed on its acquisition of Beats. In the ad, we are introduced to Mikey and Tina, two characters based on the Beats by Dre Pill speakers. Hearing all about the Apple acquisition of Beats in the newspaper, the two want to celebrate. But where would a couple of pill-headed animated characters go to blow off some steam?

Just then, Siri is heard from. Talking to Mikey and Tina like the voice of God from above, Apple's personal virtual assistant says she heard that Dr. Dre is having a party. Mikey asks for directions to Dre's party, but is shot down by Siri. "Sorry Mikey and Tina. Dre's party is invitation only," she says. Tina says that she didn't want to go anyway, although Mikey still wants that address. "Siri, just tell me," he pleads. And in a funny bit of self-deprecation, Siri says, "Sorry, I didn't get that." The ad ends with the Apple and Beats logos on the screen.

Apple's $3 billion pick up of Beats is the largest acquisition in company history. Earlier in the week, it was announced that Apple is planning on laying off 200 people from Beats, which represents 40% of the company's pre-merger head count. Meanwhile, Beats co-founders Jimmy Iovine and Dr. Dre are both expected to get some sort of senior title at Cupertino.

We now have embedded the video for your viewing pleasure. Enjoy!



source: @beatsbydre9 to 5 Channel via AppleInsider

18 Comments
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posted on 02 Aug 2014, 00:34 5

1. HugoBarraCyanogenmod (Posts: 212; Member since: 06 Jul 2014)


Looks like phone arena making more ad article on Apple than Apple itself

posted on 02 Aug 2014, 00:52 4

2. superfans (Posts: 149; Member since: 30 Jul 2012)


This probably the worst ad/video i ever seen from apple , i used think apple's "your verse" ad is the worst ad apple had ever made since they move the ad-work in house but they just proved that they can make more worst ad. Even samsung can produce better quality ad the apple nowadays while apple keep making low quality or uninspiring ad. Maybe they should not move the ad design in house.

posted on 02 Aug 2014, 01:31 9

3. eggimage (Posts: 65; Member since: 19 Jan 2012)


you mean the preposterous, tasteless galaxy gear ad, or the fact-twsiting hateful apple-mocking ones? yes, many of today's apple ads are bad, but, sorry, if you had used other better examples I'd have agreed with you more.

posted on 02 Aug 2014, 01:51 3

4. fzacek (Posts: 1898; Member since: 26 Jan 2014)


I agree, Samsung ads are pretty bad IMO...

posted on 02 Aug 2014, 01:52

5. fzacek (Posts: 1898; Member since: 26 Jan 2014)


Why isn't the video embedded?

posted on 02 Aug 2014, 01:53

6. fzacek (Posts: 1898; Member since: 26 Jan 2014)


Sorry, didn't mean to post that as a reply to you...

posted on 02 Aug 2014, 02:49

8. superfans (Posts: 149; Member since: 30 Jul 2012)


Even though i can't give u a better example or an example that u might like but still can't admit that apple ads quality is going down fall since they decided to move the ad-work in house.

posted on 02 Aug 2014, 10:49

13. eggimage (Posts: 65; Member since: 19 Jan 2012)


no, I do understand your point. What I meant is Samsung's ads are simply too bad to even be used as comparison here, which does not get your point through at all. It's not what better ads that I might like, but what you are missing here is that samsung's ads are just tasteless garbage and most of which are, pathetically, meant to be mocking. If 70% of a company's ads have to be about mocking its competition to sell products, you know clearly where the company stands.

posted on 02 Aug 2014, 03:58

9. HugoBarraCyanogenmod (Posts: 212; Member since: 06 Jul 2014)


Sad but true

posted on 02 Aug 2014, 13:57

16. alrightihatepickingusernames (Posts: 408; Member since: 29 Dec 2013)


I'd say this is only a little bit better than that gear ad. The gear ad looked like it was trying too hard, this looks like a cheap, cheesy afterthought... Neither is excusable.

But when Samsung gets an advertisement right, it's one of the best out there. Their marketing team is interesting.

posted on 02 Aug 2014, 02:17 6

7. winter_hat (Posts: 106; Member since: 04 Feb 2013)


Apple > everything

posted on 02 Aug 2014, 08:26 2

10. DEATHSTROKE9 (Posts: 399; Member since: 09 Nov 2013)


Google > everything else

posted on 02 Aug 2014, 08:46 1

11. DarkRadeonFX (Posts: 17; Member since: 29 Mar 2014)


Microsoft > Everything

posted on 02 Aug 2014, 08:58 2

12. Atrixboyyy (Posts: 246; Member since: 03 Nov 2011)


BB > Everything

posted on 02 Aug 2014, 11:47

14. Tsoliades (Posts: 213; Member since: 22 Dec 2012)


OPINIONS AJFLKJDFLKgfljblvjvlsfkhj

posted on 02 Aug 2014, 12:00 1

15. alterecho (Posts: 1085; Member since: 23 Feb 2012)


"Microsoft > Everything"
...in stupidity.

posted on 02 Aug 2014, 21:58 1

17. DEATHSTROKE9 (Posts: 399; Member since: 09 Nov 2013)


I agree with alterecho

posted on 03 Aug 2014, 03:25

18. AlikMalix (Posts: 732; Member since: 16 Jul 2014)


I like Apple, this ad is bad....

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