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Analysts say launch of Apple iPhone SE could allow Apple to experiment with pricing on older models

Posted: , by Alan F.

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Analysts say launch of Apple iPhone SE could allow Apple to experiment with pricing on older models
Piper Jaffray analyst Gene Munster says that if Apple launches a 4-inch Apple iPhone SE, as seems likely, it will give the tech titan an opportunity to experiment with pricing on older models. Analysts are expecting the iPhone SE to be priced at $450. According to Munster, this would allow Apple to price the Apple iPhone 5s as its new entry-level phone, between $250 and $350. This reasoning is seconded by J.P. Morgan analyst Rod Hall.

Apple might have been setting the stage for the iPhone SE by pulling the Apple iPhone 4s and the Apple iPhone 5c in India. Priced at the equivalent of $175 USD, the iPhone 4s had become the most popular model in the area. With that model gone, the lowest priced iPhone in the country is the iPhone 5s which is priced at $372 USD after a 50% price cut initiated in December.

The Apple iPhone SE is expected to be unveiled at a media event being held on March 21st. The 4-incher is expected to be powered by the same A9 chipset found inside the Apple iPhone 6s and Apple iPhone 6s Plus. Rumors have the new handset offering Live Photos even though it will not support 3D Touch. The phone will support Apple Pay, which means that it comes with NFC support. Connected Apple analyst Ming-Chi Kuo says that the iPhone SE will be equipped with a 12MP rear camera.

Whatever specs appear on the iPhone SE, its release will apparently set off a chain reaction in iPhone pricing.


source: AppleInsider

32 Comments
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posted on 11 Mar 2016, 11:46 2

1. engineer-1701d (unregistered)


analysts are a joke

posted on 11 Mar 2016, 23:32

39. maddy996 (Posts: 81; Member since: 06 Jan 2014)


It's available here in India $252 ;-)

posted on 11 Mar 2016, 11:46 4

2. Zack_2014 (Posts: 378; Member since: 25 Mar 2014)


Now Indian folks can finally show that they have the almighty iPhone. xD

posted on 11 Mar 2016, 12:13

4. saif2711 (Posts: 69; Member since: 22 Feb 2016)


I am an Indian n own the 6s plus but ur assumption is so true..here people give you twice/thrice a look if you own an iPhone of whatever version.

posted on 11 Mar 2016, 13:14

15. xondk (Posts: 1410; Member since: 25 Mar 2014)


sadly seems to be so everywhere. And yeah, I don't get it.
Seems pure marketing, they've branded themselves so hard into being quality and a symbol that people don't really question it?

posted on 11 Mar 2016, 14:11 6

20. Finalflash (Posts: 3107; Member since: 23 Jul 2013)


Rich people question it, poor people don't. It is the same in any territory, all the poor people buy iPhones with their subsidies and feel rich, while actual rich people still see them as poor. It is the same online when iFans boast about "premium" materials it almost makes me laugh because Aluminium is pretty much the cheapest metal you can make electronics out of.

posted on 12 Mar 2016, 10:07

45. xondk (Posts: 1410; Member since: 25 Mar 2014)


Well I don't think its a rich/poor people divide where people question it, I know plenty on both side of the economy fence, well off to poor, and am not swimming myself.
To me I look at the feature list, what I 'can' do with a device, and what I can't do, a few videos going over the various interface stuff and such, and then yeah I don't get many people's view on iOS. And that was when i originally switched to smart device.

The whole thing seem to be divided between, belief in marketing/hype, and not. And don't get me wrong Apple is great at marketing, they know how to do it right and avoid many of the things that would annoy me with an iOS device, good work by them.

posted on 13 Mar 2016, 10:56

48. TechieXP1969 (Posts: 10115; Member since: 25 Sep 2013)


Because they are just looking at the look and feel.

posted on 11 Mar 2016, 12:16

5. tyrionTheWise (unregistered)


ROFL. So true.

posted on 11 Mar 2016, 12:31

9. kumarabhishek591 (Posts: 77; Member since: 22 Feb 2014)


I dont know if you are an indian or not but if you are not chinese then you should know that there are more iphones among indians than your country's population.

posted on 11 Mar 2016, 21:49

34. maddy996 (Posts: 81; Member since: 06 Jan 2014)


lol... :-D actually YES most of us use the IPhone just for show off.... :-P

posted on 11 Mar 2016, 12:01 3

3. Tziggy14 (Posts: 443; Member since: 02 Sep 2014)


This is going to eat into the main core selling point of Android if this is true.

posted on 11 Mar 2016, 12:24 8

8. Guaire (Posts: 519; Member since: 15 Oct 2014)


You can't be serious.

posted on 11 Mar 2016, 13:53 1

18. uggman (Posts: 56; Member since: 01 Feb 2013)


Not so much, if you been going into PA regulary as i do, there have been countless articules and polls about screen sizes, unfortunally a 4" in 2016 is not what android users are looking for by a long shot, this is a phone for those iphone users who have hold on to the old 5S/5c, not for the android user of today.

posted on 11 Mar 2016, 12:18

6. phonehome (Posts: 571; Member since: 19 Dec 2014)


Why they would keep the 5S (still almost as powerful as the 6S)) in their lineup, I don't know.

posted on 11 Mar 2016, 12:20 3

7. tyrionTheWise (unregistered)


5S is nowhere as fast as 6S. 5S is close to 6 but 6S practically destroys them both.

posted on 11 Mar 2016, 12:41 2

11. Unordinary (Posts: 1733; Member since: 04 Nov 2015)


Yet the 5S is still more powerful than 70% of the Android market, and like you said, close to the iPhone 6. The newest 4 inch will be a welcomed addition.

posted on 11 Mar 2016, 13:24 6

16. tyrionTheWise (unregistered)


True, the S series of iPhones is always awesome. Also the 5S is more expensive than 70% of android market.

Performance/dollar of iPhones is pretty low, unless you live in US where iPhones are cheap.

To give a perspective, at launch, the price of 128 GB 6S plus was 1400$ in here.

posted on 11 Mar 2016, 15:03 1

23. Unordinary (Posts: 1733; Member since: 04 Nov 2015)


Sadly this applies to hundreds of products, including the Sony PlayStation and XBone, TV's, cars, etc. Especially Canada. The iPhone and Apples products fall into this group.

I shipped my uncle a Turbo 2 recently (he likes it, works construction in Canada) and he transferred me the US cost.

posted on 11 Mar 2016, 20:55 1

31. lyndon420 (Posts: 4403; Member since: 11 Jul 2012)


So by that reasoning the other 30% of the Android market is more powerful than the 5S. When you consider that Android has pretty much dominated almost the entire planet....

posted on 11 Mar 2016, 21:43 1

33. Unordinary (Posts: 1733; Member since: 04 Nov 2015)


I was obviously slinging numbers blindly. But as I meant; the 5S decimates the majority of Android devices, even some current devices/flagships.

posted on 11 Mar 2016, 12:41 6

12. dubaiboy78 (Posts: 151; Member since: 19 Sep 2014)


$99 will be a reasonable price for this SE thing.

posted on 11 Mar 2016, 13:08 1

14. Wiencon (Posts: 1882; Member since: 06 Aug 2014)


You're stupid

posted on 12 Mar 2016, 09:17

44. JunitoNH (Posts: 1802; Member since: 15 Feb 2012)


Yeah......ok that's a Moto G price point.

posted on 11 Mar 2016, 12:59

13. Lenny86 (Posts: 122; Member since: 20 Sep 2012)


Se will be £350 or below if it exist!!in UK

posted on 11 Mar 2016, 13:54

19. saif2711 (Posts: 69; Member since: 22 Feb 2016)


5s gonna destroy every mid ranger crapdroid now atleast in developing countries like India

posted on 11 Mar 2016, 15:00 1

22. VZWuser76 (Posts: 4212; Member since: 04 Mar 2010)


So they couldn't put older models in that low of a price range until they got a midrange device selling for what they had older models selling for? That makes no sense. The could've put older models in that price range at any time.

posted on 11 Mar 2016, 21:05

32. lyndon420 (Posts: 4403; Member since: 11 Jul 2012)


Apple doesn't do sales and discounts well as that would go against their core business model. But you have to admit it though...apple knows how to market their product in such a way that they can maintain this sense of value retention that's usually reserved for OEM's who produce very expensive and luxurious products.

posted on 12 Mar 2016, 17:27

47. VZWuser76 (Posts: 4212; Member since: 04 Mar 2010)


I'm not arguing that thats not their goal, I'm saying that an analyst saying that they couldn't do a discount of this magnitude without having a device that occupied it's previous price range is ridiculous. There was nothing that actually prevented Apple from doing so, they just didn't want to. There's a big difference between can't and don't want to.

posted on 11 Mar 2016, 15:38

26. kishore2908 (Posts: 7; Member since: 11 Mar 2016)


Why care about the price of an iPhone released in Sep 2013. No point...

posted on 11 Mar 2016, 22:16 1

38. kishore3k (Posts: 34; Member since: 11 Mar 2016)


Most of the Americans are buying iPhone from carriers. They are only giving less than $200 for taking an iPhone and remaining they will pay to carrier if I am right. But here in India Still apple is not officially alive . Bitches here in India using Apple's brand image for more profit . In India we have to pay atleast 200 dollars more compared to us.

I am using xiaomi Mi3 and its awesome . It gives perfect value, It has enormous support among all developers.
Now looking forward to Mi5 that is going release here in India in a month.

Now coming to American's who have more fat body than common sense. I will not buy i5s even it is priced less than Mi5.

Why I have to buy 2013 phone in 2016 when the market is flooded with good android smartphones?

posted on 12 Mar 2016, 05:35 1

41. belovedson (Posts: 988; Member since: 30 Nov 2010)


Unfortunately Apple has become the McDonald of the world. We all know McDonald's tastes like anything but a burger but we as in the world go ham on Big Macs.

McDonald's continues to litter every city corner and suburbia in America. It's sad we consider cigarettes as a toxin but we generally gravitate towards the Golden Arches because somehow it's considered food? And because it's food it's ok?!

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