Amazon's tablet is easier to build with technical specifications not as complex as the competition. This makes the device cheaper to produce giving Amazon an advantage at the retail level. Amazon's plan is to get its tablet distributed widely and then sell apps through the Amazon Appstore. And consumers are ready for a low priced alternative. As we reported, a survey showed that 55% of those asked would seriously consider buying an Amazon branded tablet. 79% said they would buy a tablet for $250 or less. That percentage drops sharply to 48% when the price goes up to $300 or less.
source: CENS via AndroidGuys