In terms of units, Apple shipped just 6% of smartphones and tablets in the second quarter and yet wound up with the lion's share of revenue and profits. And this comes during a period of time when Apple iPhone sales are usually not running at peak performance with the next iteration of the device on the way. And McCourt points out that while Samsung sold twice as many smartphones as Apple did in the second period, it really doesn't matter because Apple took such a huge share of profits.
As McCourt noted, HP and Dell sell a lot more PCs than Apple sells Macs, but the profits are what counts. So the analyst says the same thing applies with Samsung and Apple's mobile devices. "Ultimately, profits are the feedstock of innovation;" says McCourt, "and innovation drives profits."