65% of marketing emails were opened on a mobile device last quarter; Android tablet use doubles
65% of marketing email was opened on a mobile device in Q4
The amount of marketing email opened by an Apple iPhone or Apple iPad was flat in the fourth quarter at 50%. But Android handsets and tablets saw a 40% increase in emails opened, going from 10% of the total in Q3 to 14% in the following quarter. The stats also indicated that iOS users spend the most time viewing junk email, with 38% of them spending 15 seconds or longer going through such missives. 35% of Android users spent the same time reading the email.
Desktop usage is declining throughout the U.S., according to the stats. Maine and Vermont, the last two holdouts, both opened marketing email on a smartphone more than 50% of the time in Q4. Texas was the leader with 57% of such email read on a smartphone.
Thanksgiving is a big day for mobile device usage. Last year's Turkey day holiday saw 60% of marketing email opened by a smartphone. The best day of the year for desktops was Cyber Monday when 40% of the email was read on a desktop. Still, smartphones opened the messages 45.5% of the time on that day.
source: MovableInk via FiercreMobile
1. androiphone20 (Posts: 1399; Member since: 10 Jul 2013)
Its easy to just take out your smartphone and check your mail on the go, I normally go to my laptop when I want to do something productive.
2. akki20892 (Posts: 3297; Member since: 04 Feb 2013)
That's true. It's easy to use in smartphone.
3. Finalflash (Posts: 1547; Member since: 23 Jul 2013)
I bet partially why the figure is lower for android is because those invested in Gmail email wise have a nice little tab for ads and promotions that you can easily dodge. Others in the non-Gmail crowd usually don't have that option and get it in their regular mail (those promotional materials that isn't pure junk that is). At least I haven't seen the same organization in outlook, don't know what yahoo or whatever other email client is out there has.
5. AfterShock (Posts: 2534; Member since: 02 Nov 2012)
Less chance of getting a virus then on a PC.
You just look at a pc wrong, it's infected.