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Alleged T-Mobile plan could make a basic right a distant dream for customers

T-Mobile might leave customers to fend for themselves.

This article may contain personal views and opinion from the author.
t-mobile store closures
T-Mobile is reducing its retail footprint. | Image by IA Interior Architects
What's the least you can expect from a service provider apart from connectivity services? A tote. At the very least, you can expect it to be there when you run into a problem. Unfortunately for T-Mobile customers, a new hands-off approach means they might soon be left to their own devices. Unsurprisingly, that's what they seem to fear the most.

Store closures


Before T-Mobile announced its forced plan migrations, a wave of anxiety hit employees. They knew something was coming, but management kept them in the dark until the final hour. At that time, most customer care and store reps assumed mass store closures were imminent.

We asked our readers how losing stores would affect them and got 762 responses. Out of those, 433 (57%) worry that finding a human employee will become more difficult.

169 (22%) shrugged it off because they use the T-Life app, and 160 (21%) lamented that they would have to drive much further in search of a store.

How would store closures affect you?
763 Votes

Didn't quite come to pass


While the wide-scale shutdown everyone imagined didn't happen, that doesn't mean T-Mobile isn't shuttering brick-and-mortar stores at all.

For instance, eight third-party locations were reportedly closed in just one state around three weeks ago, with more closures expected this quarter. UScellular locations are also getting the ax by the end of this month.

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While some of these spots might be replaced by Experience stores, many Company-Owned Retail (COR) locations are seemingly still being phased out.


T-Mobile doesn't want you visiting its stores


T-Mobile hasn't been shy about shrinking its retail footprint. With the bulk of transactions moving to T-Life, the company supposedly feels that stores are redundant now.

This became apparent recently when T-Mobile expected customers to pay for its latest T-Mobile Tuesdays freebie, effectively discouraging customers from visiting its stores.

Changing times


With most of the population well-versed in technology, store closures aren't a dealbreaker for most customers. However, there are times when you need human assistance, and fewer stores could make that difficult. It doesn't help that digital channels have been overtaken by unhelpful AI chatbots. Throw in offshore call centers with language barriers, and the customer experience starts to tank.

T-Mobile is increasingly adopting the penny-pinching playbook of prepaid brands rather than providing the support customers expect from a company that charges premium rates.
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