The iPhone XS Max is outselling the iPhone XS by nearly 4 to 1: Kuo

The iPhone XS Max is outselling the iPhone XS by nearly 4 to 1: Kuo

A few days into the iPhone pre-order period, analyst Ming-Chi Kuo revealed that the iPhone XS was performing worse than initially expected. Today, just one week later, the analyst is back with his latest report which provides yet another insight into the performance of Apple’s latest products.

Despite the lackluster performance of the iPhone XS, Kuo is still forecasting between 75 and 80 million iPhone shipments throughout the remaining months of 2018. This is due to rather strong sales of the iPhone XS Max, which is currently outperforming the regular model by nearly 4 to 1. In terms of which exact variants are the most popular, it seems sales of both the Space Gray and Gold models are rather similar, with Silver lagging behind. Likewise, when it comes to the internal storage options, the 256GB option is undeniably the most popular.

Due to the demand for Apple’s more pricier models, the analyst now also expects the average selling price of iPhones to receive a big boost too. Specifically, while initial forecasts set the number at between $750 and $770, Kuo now expects it to sit closer to the $800 mark. This will be further benefitted by the release of the iPhone XR next month. After all, customers looking to upgrade to a larger device are much more likely to purchase this one than the older iPhone 8 Plus which costs just $50 less. 

Currently, sales of the iPhone XR are expected to account for between 55 and 60 percent of all iPhone sales throughout the remaining months of 2018. This is despite yield problems that both JDI and LG Display are facing at the moment.

source: Ming-Chi Kuo via AppleInsider

Related phones

iPhone XS Max
  • Display 6.5" 1242 x 2688 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64 GB
  • Battery 3179 mAh(25h talk time)
iPhone XS
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 64 GB
  • Battery 2659 mAh(20h talk time)

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34 Comments

1. CreeDiddy

Posts: 2255; Member since: Nov 04, 2011

Not surprised one bit. Samsung's ASP is less than $300. Everyone Android vendor is well under that...

14. Penny

Posts: 1862; Member since: Feb 04, 2011

I'm honestly a little surprised. I know that flagships do well, but what surprises me is that there seems no end in sight of when people will stop agreeing with the gradually increasing prices. When it comes to product cycles, historically, companies have had to improve their product year over year just to be able to sell their new device AT THE SAME PRICE as the previous year. With added innovations that increase the perceived value, we historically saw small price increases for the specific new innovations. Now, with phones, it seems like we are paying annual premiums for significant innovations, without the innovations. Something like the Razer Phone, which brought new tech that nobody else was doing to target a niche nobody else was adequately targeting, deserves a premium for its innovations. The Essential Phone, for its Titanium + Ceramic premium build, could have earned a small premium. The RED Hydrogen phone, with ACTUAL innovations in display, camera, audio, and modularity, is earning itself a premium.

2. someguy2261

Posts: 259; Member since: Feb 12, 2016

Huh??? CREEDIDDY what the hell is ASP?

15. kiko007

Posts: 7518; Member since: Feb 17, 2016

Average selling price. Not sure why he brought it up though, considering that isn’t the subject matter of the article.

3. someguy2261

Posts: 259; Member since: Feb 12, 2016

Are you trying to sound like piddly diddy.

4. Tipus

Posts: 894; Member since: Sep 30, 2016

I still remember when izombies tried to prove that Note series phones were "way too big" :))

6. midan

Posts: 3020; Member since: Oct 09, 2017

Still is and so is Max

19. Tipus

Posts: 894; Member since: Sep 30, 2016

For you, probably. Since ip6+, sales numbers says otherwise

18. RoyalMike unregistered

Kuo is apple paid liar

35. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Niw your crying because apple displays are larger and they’re literally selling compared to your Note. You just wait when the time its support apple pencil. People gonna be crazy and so you too.

36. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Niw your crying because apple displays are larger and they’re literally selling compared to your Note. You just wait when the time its support apple pencil. People gonna be crazy and so you too.

39. T12RYK

Posts: 849; Member since: Jun 10, 2011

Apple did it better though... #TruthHurts #Schooled

43. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Apple certainly didn't do it better. The XS Max is only a phablet in size only. The XS or the XS Max have no real multitasking or split screen multitasking. They have no pen or stylus support. They don't support a mouse, or even have a desktop mode. All of which is on or supported by Samsung Notes. You even get Microsoft Office for free on your Note 8 or 9. The only one that needs to get schooled is you, because you are a blind ignorant fool.

5. midan

Posts: 3020; Member since: Oct 09, 2017

News what every company would like to see, most expensive model is by far most popular

7. thxultra

Posts: 461; Member since: Oct 16, 2014

Not surprised. People that have plus models will not mind the bigger phone and love the bigger screen and people that had the X want something different so they are getting the bigger screen.

8. whatev

Posts: 2337; Member since: Oct 28, 2015

I can see some trolls with tears on their eyes reading the news after they were all ecstatic believing the iPhone was flopping, lmao

9. skymitch89

Posts: 1453; Member since: Nov 05, 2010

The iPhone X was a step in the direction that many Apple fans had been wanting them to go for a while. The Xs Max is yet another step in that direction, so it's not that surprising.

12. midan

Posts: 3020; Member since: Oct 09, 2017

Lot of users with plus models waited Max last year, so now it's their time

16. OneLove123

Posts: 1199; Member since: Aug 28, 2018

The one that's available is the xs max 256GB. The 64 and 512 will shipped on the 10th of October. It seems to me like people are buying more of the 64 and 512GB.

17. kiko007

Posts: 7518; Member since: Feb 17, 2016

Makes sense. If you want the “cheaper” max and don’t care about storage: 64GB. If you’re all about that saving 4K at 60FPS life: 512GB. People hate middle of the road options.

20. midan

Posts: 3020; Member since: Oct 09, 2017

Enjoy that best screen in the market DisplayMate: iPhone XS Max Has Best Smartphone Display Ever "Based on our extensive Lab Tests and Measurements the iPhone XS Max receives our DisplayMate Best Smartphone Display Award, earning DisplayMate's highest ever A+ grade by providing considerably better display performance than other competing smartphones." Where is the butthurt cream?

24. whatev

Posts: 2337; Member since: Oct 28, 2015

Butthurt cream stock must be empty, so many bad news for android trolls lately, poor things

27. sissy246

Posts: 7124; Member since: Mar 04, 2015

Note 9 got the same score so no cream needed. You might need it since Consumer Reports couldn't find one thing to fault the note 9 on. Based on our extensive Lab Tests and Measurements, the Galaxy Note9 has an Impressive Display that establishes many new Display Performance Records, earning DisplayMate’s Best Performing Smartphone Display Award, and receiving our highest ever A+ grade

30. whatev

Posts: 2337; Member since: Oct 28, 2015

Sissy why do you embarrass yourself like this? I mean you’re a girl, and girls have class and dignity, why do you do this to yourself?

31. sissy246

Posts: 7124; Member since: Mar 04, 2015

And again F-you, lol

32. darkkjedii

Posts: 31343; Member since: Feb 05, 2011

Well said sis, and what a way to shut him up.

34. whatev

Posts: 2337; Member since: Oct 28, 2015

You stfu old man, go play with your grandsons and stop acting like the coolest guy at high school, so pathetic

44. darkkjedii

Posts: 31343; Member since: Feb 05, 2011

That was weak. She did shut you though.

21. Rigmaster

Posts: 234; Member since: Jan 22, 2018

The Max will not likely end up outselling the XS. At the early stages, people who wanted 6+" screen simply had to wait so this pent-up demand is being met. That said, lots of people who want a pocket-capable phone will be buying the XS going forward. The fact that there's little performance advantage with the Max also will mean sales will come back to normal. The Max is a nice phone for those who chose to sit out the 6S+ to 8+ years when OLED wasn't an Apple offering and the smaller screen wasn't as interesting.

22. gamehead unregistered

Not too surprising

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