Xiaomi wants to beat Oppo and Vivo with new smartphone series made to be sold offline

Xiaomi wants to beat Oppo and Vivo with new smartphone series made to be sold offline
Although Xiaomi maintains a large network of retail stores in China, its primary approach to selling smartphones is online. This is part of the puzzle behind the company's famously affordable handsets. By not having to pay the costs of retail distribution, Xiaomi is able to slash a certain percentage off the price of its Mi and Redmi series of phones.

However, the online model isn't enough to combat competition from Oppo and Vivo, two of China's most high-profile smartphone brands. They have managed to surpass Xiaomi's mobile sales by building stores to sell their smartphones and related products across China and India. For the latter, the situation isn't as simple as to just start selling its Mi and Redmi phones in its 137 Chinese stores for the same price they are available offline. Rather, the company needs a new series of handsets, designed and planned around the fact they are going to be sold in stores.

Reportedly, this is exactly what Xiaomi is going to do. It has a new series of phones to go next to its Mi and Redmi line-ups. They are said to be focused more on design, rather than coming from the same "lots-of-hardware-power-for-the-money" blueprint. The name isn't mentioned yet, but the first phone of the ilk is supposedly going to be launched before the end of July. Chinese website MyDrivers shared an alleged image of one upcoming device. It basically looks like the iPhone 7 Plus, or the OnePlus 5, if you prefer. Obviously, a dual camera is a given on this model.

Xiaomi wants to beat Oppo and Vivo with new smartphone series made to be sold offline

We'll probably learn more about the new Xiaomi phones in the weeks ahead, so keep with us.

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5 Comments

1. Papa_Ji

Posts: 763; Member since: Jun 27, 2016

I really like OEM which are making quality product and not running after huge margins.... Xiaomi is one of them.

2. Cyberchum

Posts: 1010; Member since: Oct 24, 2012

OnePlus should have done just this with the 5—move the flash to the left. Alongside the obvious disparity in camera bump and distance from the edge, the 5 would have had a little distant look from the fruity ones.

3. Zylam

Posts: 1769; Member since: Oct 20, 2010

Wow that picture looks pretty incredible. Better than the iPhone.

4. xfire99

Posts: 1203; Member since: Mar 14, 2012

The sub brand name gonna be call LanMi.

5. Clivester

Posts: 15; Member since: May 05, 2015

"We'll probably learn more about the new Xiaomi phones in the weeks ahead, so keep with us." Well, you defininately wont hear about it in the weeks passed. Sorry but I couldn't resist that.

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